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Original Articles

ARE FORMAL THEORIES NEEDED IN MARKETING GEOGRAPHY?Footnote*

Pages 11-13 | Published online: 15 Mar 2010

  • Jones , Clarence F . January 1959 . Status and Trends of Geography in the United States, 1952–1957 . The Professional Geographer , 11 : 113 – 114 .
  • Applebaum , William and Cohen , Saul B . March 1961 . The Dynamics of Store Trading Areas and Market Equilibriums . Annals of the Association of American Geographers , 51 : 73 – 101 . 73 see p.
  • Applebaum , William and Cohen , Saul B . January 1960 . Evaluating Store Sites and Determining Store Rents . Economic Geography , 36 : 48 – 60 .
  • Applebaum , William . April 1947 . The Geographer in Business and His Requisite Training . The Professional Geographer , 5 : 1 – 4 . 2 see p.
  • Applebaum , William . 1954 . “ Marketing Geography ” . In American Geography: Inventory and Prospect , Edited by: Preston , E. James , Jones , Clarence F and Wright , John K . 245 – 251 . 247 Syracuse : Syracuse University Press .
  • (6) Ibid., p. 251
  • (7) Ibid., p. 247
  • Green , Howard L . January 1961 . Planning a National Retail Growth Program . Economic Geography , 37 : 22 – 32 .
  • Ransome , Jack C . January 1961 . The Organization of Marketing Research in a large Supermarket Chain . Economic Geography , 37 : 42 47
  • Cohen , Saul B . September 1956 . Team Research in Marketing Geography . The Professional Geographer , 9 : 5 – 8 .
  • Cohen , Saul B . January 1961 . Location Research Programming for Voluntary Food Chains . Economic Geography , 37 : 9 see p.
  • Applebaum , William . January 1961 . Teaching Marketing Geography by the Case Method . Economic Geography , 37 : 48 – 60 . 48 – 49 . see pp.
  • Green Howard , L . 1961 . Geographers in Business: a 1960 Review in Status and Trends of Geography in the United States, 1957–1960 , 24 – 26 . 26 Association of American Geographers .
  • Applebaum William January 1961 op. cit., p. 49
  • (13) See Applebaum and Cohen, January 1960 and March 1961, op. cit
  • Bridgman , P. W . 1959 . The Way Things Are. , Cambridge : Harvard University Press .
  • *The author expresses his thanks to J. Gordon Nelson for discussion of points raised in this article.

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