Literature Cited
- Atchley , R. C. 1980 . The social forces in later life , Belmont, CA : Wadsworth .
- Belk , R. W. and Pollay , R. W. 1985 . Images of ourselves: The good life in twentieth century advertising . Journal of Consumer Research , 11 : 887 – 67 .
- Berelson , B. 1952 . Content analysis in communications research , Glencoe, IL : The Free Press .
- Care Planning Partners. 2002. The care guide. (last accessed 8 June 2004). http://www.senioryears.com
- Cole , T. R. 1992 . The journey of life: A cultural history of aging in America , Cambridge, U.K. : Cambridge University Press .
- Dear , M. and Wolch , J. 1989 . “ How territory shapes social life ” . In The power of geography: How territory shapes social life , Edited by: Wolch , J. and Dear , M. 3 – 18 . Winchester, MA : Unwin Hyman .
- Featherstone , M. and Hepworth , M. 1995 . “ Images of positive aging: A case study of Retirement Choice magazine ” . In Images of aging: Cultural representations of later life , Edited by: Featherstone , M. and Wernick , A. 47 London : Routledge .
- Gerbner , G. , Gross , L. , Morgan , M. and Signorielli , N. 1986 . “ Aging with television: The dynamics of the cultivation process ” . In Perspectives on media effects , Edited by: Bryant , J. and Zillman , D. 40 Hillsdale, NJ : Lawrence Erlbaum .
- Gober , P. 1985 . The retirement community as geographical phenomenon: The case of Sun City, Arizona . Journal of Geography , Sept.-Oct. : 189 – 98 .
- Golant , S. M. 1992 . Housing America's elderly: Many possibilities/few choices , Newbury Park, CA : Sage Publications, Inc .
- Hunt , M. E. and Gunter-Hunt , G. 1985 . Naturally occurring retirement communities . Journal of Housing for the Elderly , 3 : 3 – 21 .
- Hunt , M. E. and Ross , L. E. 1990 . Naturally occurring retirement communities: A multivariate examination of desirability factors . The Gerontologist , 30 (5) : 667 – 74 . 2276641
- Kassarjian , H. H. 1977 . Content analysis in consumer research . Journal of Consumer Research , 4 : 8 – 18 .
- Krippendorff , K. 1980 . Content analysis: An introduction to its methodology , London : Sage Publications, Inc .
- Langmeyer , L. 1993 . Advertising images of mature adults: An update . Journal of Current Issues in Advertising , 15 (2) : 81 – 91 .
- Laws , G. 1993 . “The land of old age”: Society's changing attitudes toward built environments for elderly people . Annals of the Association of American Geographers , 83 : 672 – 93 .
- Laws , G. 1994 . Aging, contested meanings and the built environment . Environment and Planning A , 26 : 1787 – 802 .
- Laws , G. 1995 . Embodiment and emplacement: Identities, representation and landscape in Sun City retirement communities . International Journal of Aging and Human Development , 40 : 253 – 80 . 7558369
- Leiss , W. , Kline , S. and Jhally , S. 1990 . Social communication in advertising , Scarborough, Ontario : Nelson .
- Long , N. 1998 . Broken down by age and sex: Exploring the ways we approach the elderly consumer . Journal of Market Research , 40 (2) : 73 – 91 .
- Longino , C. F. 1981 . “ Retirement communities ” . In The dynamics of aging original essays on the processes and experiences of growing old , Edited by: Berghorn , F. J. and Schafer , D.E. 418 Boulder, CO : Westview Press .
- McCarthy , K. F. 1983 . The elderly population's changing spatial distribution , Santa Monica, CA : Rand Corporation .
- McHugh , K. E. 2000 . The “ageless self”? Emplacement of identities in Sun Belt retirement communities . Journal of Aging Studies , 14 : 103 – 15 .
- Moschis , G. , Euehun , L. and Mather , A. 1997 . Targeting the mature market: Opportunities and challenges . Journal of Consumer Marketing , 14 (4) : 282 – 94 .
- Nussbaum , J. F. , Thompson , T. and Robinson , J. D. 1989 . Communication and aging , New York : Harper and Row .
- O'Guinn , T. , Faber , R. , Curias , J. and Smith , K. 1989 . “ The cultivation of consumer norms ” . In Advances in consumer research , Edited by: Srull , T. K. Vol. 16 , Provo, UT : Association for Consumer Research .
- Ostroff , J. 1989 . Successful marketing of the 50+ consumer: How to capture one of the biggest and fastest growing markets in America , Englewood Cliffs, NJ : Prentice Hall .
- Pain , R. , Mowl , G. and Talbot , C. 2000 . Difference and the negotiation of “old age.” . Environment and Planning D: Society and Space , 18 : 377 – 93 .
- Peterson , R. T. 1992 . The depiction of senior citizens in magazine advertisements: A content analysis . Journal of Business Ethics , 11 : 701 – 6 .
- Riffe , D. , Lacy , S. and Fico , F. G. 1998 . Analyzing messages: Using quantitative content analysis in research , New York : Lawrence Erlbaum .
- Roberts , S. D. and Zhou , N. 1997 . The 50 and older characters in the advertisements of Modern Maturity: Growing older, getting better? . The Journal of Applied Gerontology , 16 (2) : 208 – 20 .
- Sawchuck , K. A. 1995 . “ From gloom to boom: Age, identity and target marketing ” . In Images of aging: Cultural representations of later life , Edited by: Featherstone , M. and Wernick , A. 87 London : Routledge .
- Streib , G. F. , Folts , W. E. and Hilker , M. A. 1984 . Old homes-new families: Shared living for the elderly , New York : Columbia University Press .
- Zhou , N. and Chen , M. Y. T. 1992 . Marginal life after 49: A preliminary study of the portrayal of older people in Canadian consumer magazines . International Journal of Advertising , 11 (4) : 343 – 54 .
- Zukin , S. 1998 . Urban lifestyles: Diversity and standardization in spaces of consumption . Urban Studies , 35 (6) : 825 – 36 .