A Cross‐Cultural Comparison of the Plural Forms in Franchise Networks: United States, France, and Brazil*Footnote^*

* A version of this paper was previously presented at the International Society of Franchising's 2006 national annual conference, where it received the Best Paper Award organized by the Journal of Small Business Management. The authors thank Professor Marko Grunhagen, marketing area editor, and the three anonymous reviewers of the Journal of Small Business Management for their insightful comments on the earlier drafts of this paper.

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