Referencias
- Barber, J. D. (1992) The Presidential Character. Predicting Performance in the White House (4a ed). Englewood Cliffs: Prentice Hall. (Publicado originalmente en 1972)
- Boorstin, D. (1992). The Image. A Guide to Pseudo-Events in America. Nueva York: Random House. (Publicada originalmente en 1967)
- Brembeck, W. & Howell, W. (1976). Persuasion: A Means of Social Influence. Englewood Cliffs: Prentice Hall.
- Buchanan, B. (1991). Electing a President. The Markle Comission Research on Campaign ‘88. Austin: University of Texas Press.
- Cohen, B. (1963): The press and foreign policy. Princeton: Princeton University Press.
- Dorna, A. (1991). Discurso Centrista y Estrategias Persuasivas. En M. Montero (Comp.), La Psicología Política Latinoamericana (II) (pp. 211–224). Caracas: Eduven.
- Gans, H. (1979). Deciding What's News. Nueva York: Pantheon Books.
- Graber, D. (1984). Processing the news: How people tame the information tide. Nueva York: Longman.
- Heclo, H. (1981). The Presidential Illusion. En H. Heclo & L. Salamon (Eds.), The Illusion of Presidential Government (pp. 115–127). Boulder: Westview Press.
- Joslyn, R. (1986). Political advertising and the meaning of elections. En L. Kaid, D. Nimmo & K. Sanders (Eds.), New Perspectives on Political Advertising (pp. 139–184). Carbondale: Southern Illinois University Press.
- Kagay, M. & Caldeira, G. (1975). A Reformed Electorate? Well, at Least a Changed Electorate, 1952–1976. En W. Crotty (Ed.), Paths to Political Reform (pp. 163–204). Lexington: Heath.
- Kaid, L. & Johnston, A. (2001). Videostyle in Presidential Campaigns. Style and Content of Televised Political Advertising. Westport: Praeger.
- Katz, D. (1960). The Functional Approach to the Study of Attitudes. Public Opinion Quarterly, 24, 163–204.
- Kendall, K. & Yum, J. (1984). Persuading the blue-collar voters: issues, images and homophily. En R. Bostrom (Ed.), Communication yearbook 8 (pp. 707–722). Beverly Hills: Sage.
- Key, V. O, Jr. (1966). The Responsible Electorate. Cambridge: Belknap Press.
- Kinder, D. & Fiske, S. (1986). Presidents in the Public Mind. En M. Hermann (Ed.), Political Psychology (pp. 193–218). San Francisco: Jossey-Bass Publishers.
- Lippmann, W. (1997). Public Opinion. Nueva York: Free Press. (Publicada originalmente en 1922)
- Lowi, T. (1987). El presidente personal. Poder investido, promesa incumplida. México: Fondo de Cultura Económica.
- Luke, T. (1987). Televisual democracy and the politcs of carisma. Telos, 70, 59–79.
- Manin, B. (1993). Metamorfosis de la Representación. En M. Dos Santos & F. Calderón (Comps.), ¿Quéqueda de la representación política? (pp. 9–40). Buenos Aires: CLACSO-Nueva Sociedad
- Marcinkowski, F. & Greger, V. (2002). La personalización de la comunicación política en la televisión: ¿un resultado de la americanización. En F. Priess (Ed.), Relación entre Política y Medios. Propuestas alemanas en una perspectiva comparada (pp. 89–104). Buenos Aires: Temas.
- Mccombs, M. & Shaw, D. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36, 176–187.
- Milburn, M. (1991). Persuasion and politics. The social psychology of public opinion&z.hbsda;. Monterey: Brooks/Cole Publishing Company.
- Miller, A. & Miller, W. (1976). Ideology in the 1972 Election: Myth or Reality? American Political Science Review, 70, 832–849.
- Miller, A., Wattenberg, M. & Malanchuck, O. (1982). Cognitive Representations of Candidate Assessments. Paper presentado en la Reunión Anual de la American Political Science Association, Denver, EE. UU. Septiembre de 1982.
- Miller, A., Wattenberg, M. & Malanchuck, O. (1986). Schematic assessments of presidential candidates. American Political Science Review, 80, 521–540.
- Muñoz Alonso, A. (2003). Prólogo. En S. Berrocal (Comp.), Comunicación política en televisión y nuevos medios (pp. 11–14). Barcelona: Ariel.
- Nimmo, D. & Savage, R. (1976). Candidates and their images: Concepts, methods, and findings. Pacific Palisades: Goodyear.
- Page, B. (1978). Choices and Echoes in Presidential Elections. Chicago: University of Chicago Press.
- Petty, R. & Cacciopo, P. (1981). Attitudes and persuasion. Classic and contemporary approaches. Dubuque: W. C. Brown.
- Popkin, S. (1994). The Reasoning Voter. Communication and Persuasion in Presidential Campaigns. Chicago: The University of Chicago Press. (Publicada originalmente en 1991)
- Robinson, M. & Sheehan, M. (1983). Over the Wire and on TV. Nueva York: Russell Sage Foundation.
- Schwartz, T. (1976). The inside of the outside. En R. Agranoff (Ed.), The new style in election campaigns (pp. 344–358). Boston: Holbrook.
- Shabad, G. & Andersen, K. (1979). Candidate Evaluations by Men and Women. Public Opinion Quarterly, 43, 18–35.
- Siegel, R. (1966). Image of the American Presidency. Midwest Journal of Political Science, 9, 123–137.
- Trent, J. & Friedenberg, R. (2000). Political Campaign Communication: Principles and Practices. Westport: Praeger.
- Tversky, A. & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185, 1124–1131