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Information Systems Management Volume 22, 2005 - Issue 3
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Business Intelligence

Quick Response Improves Returns on Business Intelligence Investments

Guy H. Gessner Associate Professor of Marketing in the Richard J. Wehle School of Business at Canisius College. He can be reached at: [email protected].
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Linda Volonino Professor and Department Chair of Information Systems in the Richard J. Wehle School of Business at Canisius College, and is the co-author of a recent textbook on information security (Prentice Hall). She can be reached at: [email protected].
Pages 66-74 | Published online: 21 Dec 2006

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