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Journal of Food Products Marketing Volume 8, 2002 - Issue 1
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Original Articles

Predicting Consumer Willingness-to-Purchase Value-Added Products at Direct Agricultural Markets

Ramu Govindasamy Department of Agricultural, Food and Resource Economics, Rutgers University, Cook College, 55 Dudley Road, New Brunswick, NJ, 08901-8520, USA
,
John Italia Merrill Lynch Client Marketing and Strategy
,
Marta Zurbriggen Department of Agricultural, Food and Resource Economics, Rutgers University, Cook College, 55 Dudley Road, New Brunswick, NJ, 08901-8520, USA
&
Ferdaus Hossain Department of Agricultural, Food and Resource Economics, Rutgers University, Cook College, 55 Dudley Road, New Brunswick, NJ, 08901-8520, USA
Pages 1-15 | Published online: 08 Sep 2008

References

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  • Pindyck , R. and Rubinfeld , D. 1991 . Econometric Models and Economic Forecasts , New York : McGraw-Hill, Inc. .
  • Sommer , R. 1985 . “The Case for Farmers' Markets: Satisfying Unfulfilled Consumer Needs Breeds Success.” . Marketing News , 1 Mar. : 22
  • Sommer , R. , Stumpf , M. and Bennett , H. 1984 . “Quality of Farmers' Market Produce: Flavor and Pesticide Residues.” . The Journal of Consumer Affairs , 16 : 130 – 136 .
  • Swain , E. 1997 . “Harvesting a Trend.” . The Home News and Tribune , 19 Oct. : H1
  • United States Department of Agriculture . Apr. 1996 . Food Consumption, Prices, and Expenditures, 1996 , Apr. , SB 928 Economic Research Service .

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