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Journal of Food Products Marketing Volume 8, 2002 - Issue 1
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Original Articles

Marketing Meal Solutions

Ronald Larson Department of Marketing, Haworth College of Business, Western Michigan University, 1903 West Michigan Avenue, Kalamazoo, MI, 49008-5430, USA E-mail: [email protected]
Pages 63-71 | Published online: 08 Sep 2008

References

  • Deloitte and Touche . From Ingredient Shopping to Meal Solutions: Meeting the Consumer Appetite for Change . London, , England : The Coca-Cola Retailing Research Group, Europe .
  • Farello , Michael , Mitchell , Robin and Alldredge , Kari . 1996 . “Current Research: Satisfying America's Changing Appetite.” . The McKinsey Quarterly , 4 : 193 – 200 .
  • Gates , Kelly . 2000 . “Complete Meal Appeal,” . Supermarket News , 48 ( 40 ) October 2 : 59 – 60 .
  • Hale Group, Ltd . 1998 . Building a Meal Solution Delivery System: Understanding Supply-Side Costs and Strategies for Supermarket Foodservice , Atlanta, GA : The Coca-Cola Retailing Research Council .
  • Harper , Roseanne . 1999 . “Main Takeout Ingredients Called Simplicity, Speed and Ease,” . Supermarket News , 47 ( 45 ) November 8 : 24 – 25 .
  • Harper , Roseanne . 2000 . “Leeann Chin Creates Ready-to-Heat Entree Division,” . Supermarket News , 48 ( 12 ) March 20 : 26 – 7 .
  • Klara , Robert . 2001 . “Take It or Leave It?” . Restaurant Business , 100 ( 10 ) May 15 : 60, 64, 66
  • Lang , Joan . 1999 . “Mediterranean Table has Hit its Stride,” . ID , 35 ( 2 ) February : 31 – 33 .
  • Larson , Ronald . 1998 . The Home Meal Replacement Opportunity: A Marketing Perspective , University of Minnesota . The Retail Food Industry Center Working Paper 98–01, ‘http://trific.umn.edu/pub.html’
  • Larson , Ronald . 1999 . “New Insights into the Home Meal Replacement Opportunity,” . Journal of Food Distribution Research , 30 ( 1 ) March : 12 – 16 .
  • Miller , Jerry . 2001 . “Making a Chef Commitment,” . Deli Business , 6 ( 5 ) May : 12 – 6 .
  • Ruggless , Ron . 2001 . “Chains, Patrons Take Takeaway Dining to New Heights,” . Nation's Restaurant News , 35 ( 2 ) January 8 : Vol. 4 43 – 6 .
  • Silver , Deborah . 2001 . “Life in the Fast Lane,” . Restaurants and Institutions , 111 ( 5 ) February 15 : 38 – 40 . 46, 48, 52, 56
  • Wansink , Brian , Kent , Robert and Hoch , Stephen . 1998 . “An anchoring and adjustment model of purchase quantity decisions,” . Journal of Marketing Research , 35 ( 1 ) February : 71 – 81 .

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