889
Views
13
CrossRef citations to date
0
Altmetric
Original Articles

Consumer-Based Brand Equity versus Product-Attribute Utility

A Comparative Approach for Craft Beer

&
Pages 77-90 | Published online: 08 Sep 2008

References

  • Aaker , David A. 1991 . “Managing Brand Equity,” , New York : Free Press .
  • Allison , Ralph L. and Kenneth , Uhl P. 1964 . “Influence of Beer Brand Identification on Taste Perception.” . Journal of Marketing Research , 1 : 36 – 39 . (August)
  • Ambler , Tim . 1997 . “How Much of Brand Equity is Explained by Trust?” . Management Decision , 35 ( 4 ) : 283 – 292 .
  • Barone , Michael J. , Paul , Miniard W. and JeanRomeo , B. 2000 . “The Influence of Positive Mood on Brand Extension Evaluations,” . Journal of Consumer Research , 26 : 386 – 400 . (March)
  • Bhat , Subodh and Srinivas Reddy , K. 1998 . “Symbolic and Functional Positioning of Brands.” . Journal of Consumer Marketing , 15 ( 1 ) : 32 – 43 .
  • Caillat , Zahna and Mueller , Barbara . 1996 . “The Influence of Culture on American and British advertising: An exploratory comparison of beer advertising.” . Journal of Advertising Research , 36 : 79 – 88 . (May/June)
  • Cobb-Walgren , Cathy , Cynthia , Ruble A. and Donthu , Naveen . 1995 . “Brand Equity, Brand Preference, and Purchase Intent,” . Journal of Advertising , 24 ( 3 ) : 25 – 40 .
  • de Chernatony , Leslie . 1993 . “Categorizing Brands: Evolutionary Processes Underpinned by two Key Dimensions” . Journal of Marketing Management , 9 ( 2 ) : 173 – 188 .
  • Dodds , William B. , Kent , Monroe B. and Grewal , Dhruv . 1991 . “Effects of Price, Brand, and Store Information on Buyers' Product Evaluations,” . Journal of Marketing Research , 28 : 307 – 319 . (August)
  • Erdem , Tulin and Swait , Joffre . 1998 . “Brand Equity as a Signaling Phenomenon,” . Journal of Consumer Psychology , 7 ( 2 ) : 131 – 157 .
  • Farquar , Peter H. 1989 . “Managing Brand Equity,” . Marketing Research , 1 : 24 – 33 . (September)
  • Green , Paul E. and Seenu , Srinivasan V. 1990 . “Conjoint Analysis in Marketing: New Developments With Implications for Research and Practice.” . Journal of Marketing , 54 ( 4 ) : 3 – 19 .
  • Hair , J. F. Jr. , Anderson , R. E. , Tatham , R. L. and Black , W. C. 1998 . Multivariate Data Analysis, , 5th edition , Upper Saddle River, NJ : Prentice Hall .
  • Han , G. and Shapiro , S. 1966 . “A Catalog and Computer Program for the Design and Analysis of Orthogonal Symmetric and Asymmetric Fractional Factorial Designs,” , Schenectady/NY : GE Corp . Report No. 66-C-165
  • Holbrook , Morris B. , Donald , Lehmann R. and O'Shaughnessy , John . 1986 . “Using Versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing,” . European Journal of Marketing , 20 ( 8 ) : 49 – 62 .
  • Huber , Joel , Dick , Wittink R. , John , Fiedler A. and Miller , Richard . 1993 . “The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice,” . Journal of Marketing Research , 30 : 105 – 114 .
  • IRI (Information Resources, Inc.) . 2002 . “Beer Styles Sales Data,” , Anheuser-Busch, Inc. . Consulting Report
  • Jourdan , Philippe . 2002 . “Measuring Brand Equity: Proposal for Conceptual and Methodological Improvements,” . Advances in Consumer Research , 29 : 290 – 298 .
  • Kamakura , Wagner A. and Gary , Russell J. 1993 . “Measuring Brand Value With Scanner Data,” . International Journal of Research in Marketing , 10 : 9 – 22 . (March)
  • Keller , Kevin Lane . 1993 . “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” . Journal of Marketing , 57 ( 1 ) : 1 – 22 .
  • Kim , Peter . 1990 . “A Perspective on Brands,” . Journal of Consumer Marketing , 7 ( 4 ) : 62 – 67 .
  • Long , Mary M. and Leon , Schiffman G. 2000 . “Consumption Values and Relationships: Segmenting the Market for Frequency Programs” . Journal of Consumer Marketing , 17 ( 3 ) : 214 – 232 .
  • Loosschilder , Gerard H. , Rosberge , Erik , Vriens , Marco and Dick , Wittink R. 1995 . “Pictorial Stimuli in Conjoint Analysis-to Support Product Styling Decisions,” . Journal of the Market Research Society , 37 ( 1 ) : 17 – 34 .
  • Luce , Duncan R. and John , Tukey W. 1964 . “Simultaneous Conjoint Measurement: A New Type of Fundamental Measurement,” . Journal of Mathematical Psychology , 1 : 1 – 27 .
  • Mitchell , Ivor S. and Tom , Amioku O. 1985 . “Brand Preference Factors in Patronage and Consumption of Nigerian Beer,” . Columbia Journal of World Business , 20 ( 1 ) : 55 – 67 . (Spring)
  • Park , Chan Su and Seenu , Srinivasan V. 1994 . “A Survey-based Method for Measuring and Understanding Brand Equity and its Extendibility,” . Journal of Marketing Research , 31 ( 2 ) : 271 – 288 .
  • Schaefer , Anja . 1997 . “Consumer Knowledge and Country of Origin Effects,” . European Journal of Marketing , 31 ( 1 ) : 56 – 72 .
  • Sheth , Jagdish N. , Bruce Newman , I. and Barbara , Gross L. 1991 . “Why We Buy What We Buy: A Theory of Consumption Values,” . Journal of Business Research , 22 : 159 – 170 . (March)
  • Shocker , Allan D. and Barton , Weitz A. 1988 . “A Perspective on Brand Equity Principles and Issues,” . In Defining, Measuring, and Managing Brand Equity , Edited by: Leuthesser , Lance . 88 – 104 . Cambridge, MA : Marketing Science Institute .
  • Srinivasan , Seenu V. 1979 . “Network Models for Estimating Brand-specific Effects in Multi-Attribute Marketing Models,” . Management Science , 25 ( 1 ) : 11 – 21 .
  • Swait , Joffre , Erdem , Tulin , Louviere , Jordan and Dubelaar , Chris . 1993 . “The Equalization Price: A Measure of Consumer-Perceived Brand Equity” . International Journal of Research in Marketing , 10 ( 1 ) : 23 – 45 .
  • Sweeney , Jillian C. and Geoffrey , Soutar N. 2001 . “Consumer Perceived Value: The Development of a Multiple Item Scale,” . Journal of Retailing , 77 : 203 – 220 .
  • Vazquez Rodolfo del Rio , Belen A. and Iglesias , Victor . 2002 . “Consumer-based Brand Equity: Development and Validation of a Measurement Instrument,” . Journal of Marketing Management , 18 : 27 – 48 .
  • Yang , Sha , Greg , Allenby M. and Fennell , Geraldine . 2002 . “Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions,” . Marketing Science , 21 ( 1 ) : 14 – 31 .
  • Zeithaml , Valarie A. 1988 . “Consumer Perceptions of Price, Quality and Value: Means-End Model and Synthesis of Evidence,” . Journal of Marketing , 52 : 2 – 22 . (July)

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.