Beyond the Net

References

• Aaker , J. L. and Maheswaran , D. 1997 . “The Effect of Cultural Orientation on Persuasion” . Journal of Consumer Research , 24 December : 315 – 328 .
   Web of Science ®Google Scholar
• Aaker , J. L. and Williams , P. 1998 . “Empathy versus Pride: The Influence of Emotional Appeals Across Cultures” . Journal of Consumer Research , 25 December : 241 – 261 .
   Web of Science ®Google Scholar
• Albers-Miller , N. D. and Grelb , B. D. 1996 . “Business Advertising Appeals as a Mirror of Culture Dimensions: A Study of Eleven Countries” . Journal of Advertising , 25 ( 4 ) : 57 – 70 .
   Web of Science ®Google Scholar
• Belk , R. W. and Bryce , W. J. 1986 . “Materialism and Individual Determinism in U.S. and Japanese Television Advertising” . In Advances in Consumer Research , Edited by: Lutz , Richard J. 568 – 572 . Provo, UT : Association for Consumer Research .
   Google Scholar
• Buijs , F. , Biswas , C. , Fernandez , M. , Roscoe , E. and Wieringa , D. 1996 . “Intercultural value research in marketing communication” , Rotterdam : Erasmus Universiteit Rotterdam and FHV/BBDO Marketing Communication Services . Document IM-ScEC15.May 10
   Google Scholar
• Caillat , Z. and Mueller , B. 1996 . “Observations: The influence of culture on American and British advertising: An exploratory comparison of beer advertising” . Journal of Advertising Research , 36 ( 3 ) : 79 – 88 .
   Web of Science ®Google Scholar
• Cheng , H. 1994 . “Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements from 1982 and 1992” . International Journal of Advertising , 13 : 167 – 183 .
   Google Scholar
• Cheng , H. and Schweitzer , J. C. 1996 . “Cultural values reflected in Chinese and U.S. TV advertising” . Journal of Advertising Research , 36 ( 3 ) : 27 – 45 .
   Web of Science ®Google Scholar
• Dale , P. N. 1986 . The Myth of Japanese Uniqueness , London : Croom Helm and Nissan Institute for Japanese Studies .
   Google Scholar
• De Mooij , M. K. 1998 . Global marketing and advertising: Understanding cultural paradoxes , CA : Sage .
   Google Scholar
• De Vos , G. 1985 . “Dimensions of the self in Japanese culture” . In Culture and self , Edited by: Marsella , A. J. , De Vos , G. and Hsu , F. L. K. 149 – 184 . London : Tavistock .
   Google Scholar
• Doi , T. 1973 . The anatomy of dependence , Tokyo : Kodansha International .
   Google Scholar
• Frith , K. and Sengupta , S. 1991 . “Individualism and Advertising: A Cross-Cultural Comparison” . Media Asia , 18 ( 4 ) : 191 – 194 . 197
   Google Scholar
• Graham , J. L. , Kamins , M. A. and Oetomo , D. S. 1993 . “Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain, and the United States” . Journal of Advertising , 22 ( 2 ) : 5 – 15 .
   Web of Science ®Google Scholar
• Gudykunst , W. B. and Ting-Toomey , S. 1988 . Culture and Interpersonal Communication , CA : Sage .
   Google Scholar
• Gudykunst , W. B. , Guzley , R. M. and Ota , H. 1993 . “Issues for Future Research on Communication in Japan and the United States” . In Communication in Japan and the United States , Edited by: Gudykunst , W. B. 291 – 322 . NY : State University of New York Press .
   Google Scholar
• HNK Institute of Broadcasting Culture . 2000 . Gendai Nihonjin no Ishiki Kozo (The structure of consciousness of contemporary Japanese) , Tokyo : NHK Books . (in Japanese)
   Google Scholar
• Hall , E. T. 1976 . Beyond Culture , NY : Anchor Books .
   Google Scholar
• Hofstede , G. 1984 . Culture's Consequences: International Differences in Work-Related Values , CA : Sage .
   Google Scholar
• Hofstede , G. H. 1997 . Cultures and Organizations: Software of the mind , NY : McGraw-Hill .
   Google Scholar
• Hofstede , G. and Bond , M. H. 1988 . “Confucius and economic growth: New trends in culture's consequences” . Organizational Dynamics , 16 ( 4 ) : 4 – 21 .
   Web of Science ®Google Scholar
• Holsti , O. R. 1969 . Content Analysis for the Social Sciences and Humanities , MA : Addison-Wesley Publishing Company .
   Google Scholar
• Hong , J. W. , Muderrisoglu , A. and Zinkhan , G. M. 1987 . “Cultural differences and advertising expression: A comparative content analysis of Japanese and U.S. magazine advertising” . Journal of Advertising , 16 ( 1 ) : 55 – 62 . 68
   Web of Science ®Google Scholar
• Hsu , F. L. K. 1985 . “The self in cross-cultural perspective” . In Culture and self , Edited by: Marsella , A. J. , De Vos , G. and Hsu , F. L. K. 24 – 55 . London : Tavistock .
   Google Scholar
• Ji , M. F. and McNeal , J. U. 2001 . “How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis” . Journal of Advertising , 30 ( 3 ) : 79 – 92 .
   Web of Science ®Google Scholar
• Johansson , J. K. 1994 . “The Sense of Nonsense: Japanese TV Advertising” . Journal of Advertising , 23 ( 1 ) : 17 – 26 .
   Web of Science ®Google Scholar
• Kassarjian , H. 1977 . “Content Analysis in Consumer Research” . Journal of Consumer Research , 4 June : 8 – 18 .
   Web of Science ®Google Scholar
• Kolbe , R. H. and Burnett , M. S. 1991 . “Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity” . Journal of Consumer Research , 18 September : 243 – 250 .
   Web of Science ®Google Scholar
• La Ferle , C. , Edwards , S. M. and Mizuno , Y. 2002 . “Internet Diffusion in Japan: Cultural Considerations” . Journal of Advertising Research , 42 March/April : 65 – 79 .
   Web of Science ®Google Scholar
• Lazer , W. , Murata , S. and Kosaka , H. 1985 . “Japanese Marketing: Toward a Better Understanding” . Journal of Marketing , 49 Spring : 69 – 81 .
   Web of Science ®Google Scholar
• Lebra , T. S. 1976 . Japanese patterns of behavior , Honolulu : University of Hawaii Press .
   Google Scholar
• Levitt , T. 1983 . “The Globalization of Markets” . Harvard Business Review , 61 May/June : 92 – 102 .
   Web of Science ®Google Scholar
• Lin , C. A. 1993 . “Cultural differences in message strategies: A comparison between American and Japanese TV commercials” . Journal of Advertising Research , 33 ( 4 ) : 40 – 48 .
   Web of Science ®Google Scholar
• Lin , C. A. 2001 . “Cultural Values Reflected in Chinese and American Television Advertising” . Journal of Advertising , 30 ( 4 ) : 83 – 94 .
   Web of Science ®Google Scholar
• Markus , H. R. and Kitayama , S. 1991 . “Culture and the Self: Implications for Cognition, Emotion, and Motivation” . Psychological Review , 98 ( 2 ) : 224 – 253 .
   Web of Science ®Google Scholar
• McCort , D. J. and Malhotra , N. K. 1993 . “Culture and consumer behavior: Toward an understanding of cross-cultural consumer behavior in international marketing” . Journal of International Consumer Marketing , 6 ( 2 ) : 91 – 127 .
   Google Scholar
• McMillan , S. J. 2000 . “The Microscope and The Moving Target: The Challenge of Applying Content Analysis to The World Wide Web” . J&MC Quarterly , 77 ( 1 ) : 80 – 98 .
   Google Scholar
• Miller , J. G. 1988 . “Bridging the content-structure dichotomy: Culture and the self” . In The cross-cultural challenge to social psychology , Edited by: Bond , M. H. 266 – 281 . CA : Sage .
   Google Scholar
• Mueller , B. 1987 . “Reflections of Culture: An Analysis of Japanese and American Advertising Appeals” . Journal of Advertising Research , 27 June/July : 51 – 59 .
   Web of Science ®Google Scholar
• Mueller , B. 1992 . “Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising” . Journal of Advertising Research , 32 ( 1 ) : 15 – 24 .
   Web of Science ®Google Scholar
• Nakane , C. 1970 . Japanese Society , Berkeley, CA : University of California Press .
   Google Scholar
• Nomura Research Institute . 1998 . Kawariyuku nihonjin (The changing Japanese) , Tokyo : Nomura Research Institute . (in Japanese)
   Google Scholar
• Okazaki , S. “Online information strategies by Japanese multinationals: A content analysis of Web ads in Japan, Spain and U.S.” . Proceedings of 2002 Multicultural Marketing Conference . Edited by: Bigné , E. , Johar , V. and Hassan , S. pp. 557 – 568 . Valencia, , Spain : Academy of Marketing Science .
   Google Scholar
• Perreault , W. D. and Leigh , L. E. 1989 . “Reliability of Nominal Data Based on Qualitative Judgments” . Journal of Marketing Research , 26 May : 135 – 148 .
   Web of Science ®Google Scholar
• Pollay , R. W. 1983 . “Measuring the Cultural Values Manifest in Advertising” . Current Issues and Research in Advertising , 6 : 71 – 92 .
   Google Scholar
• Pollay , R. W. 1986 . “The distorted mirror: Reflections on the unintended consequences of advertising” . Journal of Marketing , 50 : 18 – 36 .
   Web of Science ®Google Scholar
• Ramaprasad , J. and Hasegawa , K. 1992 . “Creative Strategies in American and Japanese TV Commercials: A Comparison” . Journal of Advertising Research , 32 February/March : 59 – 67 .
   Web of Science ®Google Scholar
• Rokeach , M. 1973 . The nature of human values , NY : Free Press .
   Google Scholar
• Sugimoto , Y. 1997 . An Introduction to Japanese Society , Cambridge : Cambridge University Press .
   Google Scholar
• Sugimoto , Y. and Mouer , R. , eds. 1989 . Constructs for Understanding Japan , London : Kegan Paul International .
   Google Scholar
• Taylor , C. R. , Miracle , G. E. and Wilson , R. D. 1997 . “The impact of information level on the effectiveness of U.S. and Korean television commercials” . Journal of Advertising , 26 ( 1 ) : 1 – 18 .
   Web of Science ®Google Scholar
• Taylor , R. E. and Wolburg , J. “Messages of Individualism in French, Spanish and American Television Advertising” . Paper presented at the Advertising Division for Association for Education in Journalism and Mass Communication .
   Google Scholar
• The Chinese Culture Connection . 1987 . “Chinese values and the search for culture-free dimensions of culture” . Journal of Cross-Cultural Psychology , 18 ( 2 ) : 43 – 164 .
   Google Scholar
• Triandis , H. C. 1995 . Individualism and Collectivism , CL : Westview Press .
   Google Scholar
• Triandis , H. C. 1994 . “Theoretical and methodological approaches to the study of collectivism and individualism” . In Individualism and Collectivism: Theory, Method, and Applications , Edited by: Kim , U. 41 – 51 . CA : Sage .
   Google Scholar
• Triandis , H. C. 1988 . “Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships” . Journal of Personality and Social Psychology , 54 : 323 – 338 .
   Web of Science ®Google Scholar
• Wang , C. L. and Chan , A. K. K. 2001 . “A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements” . International Marketing Review , 18 ( 2 ) : 145 – 160 .
   Web of Science ®Google Scholar
• Zandpour , F. and Harich , K. R. 1996 . “Think and feel country clusters” . International Journal of Advertising , 15 ( 4 ) : 325 – 344 .
   Google Scholar
• Zandpour , F. 1994 . “Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising” . Journal of Advertising Research , 34 ( 5 ) : 35 – 63 .
   Web of Science ®Google Scholar