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Original Articles

Image Gap Analysis: A Pilot Study

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Pages 95-102 | Published online: 12 Oct 2008

REFERENCES

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  • Hayes , Thomas J. 1993 . “Image and the University,” . Journal of Marketing for Higher Education , 4 ( 1/2 ) : 423 – 425 .
  • Michael , Steve O. and Holdaway , Edward A. 1993 . “Administrators' Perceptions of Institutional Marketing,” . Journal of Marketing for Higher Education , 4 ( 1/2 ) : 3 – 24 .
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  • Reddy , Allen C. and Bonnici , Joseph L. 1991 . “Positioning the Marketing Discipline,” . In Marketing: Toward The Twenty-First Century Proceedings of the Southern Marketing Association Edited by: King , Robert L. 116 – 118 .
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  • Topor , R. 1983 . Marketing Higher Education: A Practical Guide Council for Advancement and Support of Education, 105

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