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Journal of Marketing for Higher Education Volume 7, 1997 - Issue 4
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Original Articles

The MBA Program: A Restructured Product for Today's Market

Bradley S. O'Hara PhD and MBA Department of Marketing, Southeastern Louisiana University, Hammond, LA, 70402
,
Mike Cudd PhD Department of Marketing, Southeastern Louisiana University, Hammond, LA, 70402
&
John O. King PhD Department of Marketing, Southeastern Louisiana University, Hammond, LA, 70402
Pages 1-19 | Published online: 12 Oct 2008

REFERENCES

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  • Benson , Gary L. 1994 . “Thoughts of an Entrepreneurship Chairholder Model Entrepreneurship Curriculum” . Journal of Applied Business Research , 9 ( No. 1 ) : 140 – 146 .
  • Byrne , John A. 1991 . “Wharton Rewrites the Book on B-Schools” . Business Week , : 43 May 13
  • Gannon , Martin J. and Arlow , Peter . 1995 . “The Mystique of the MBA Degree” . Business Horizons (January-February) , : 20 – 25 .
  • Gordon , Robert A. and Howell , James E. 1959 . Higher Education for Business New York : Columbia University Press .
  • Hugstad , Paul S. 1983 . The Business School in the 1980s New York : Praeger Publishers .
  • Mary , Lord . 1993 . U.S. News & World Report , 114 ( No. 11 ) : 54 – 56 . March 22
  • Miller , Cyndee . 1993 . “MBA Programs Revised to Meet Leaner Demands of Business” . Marketing News , 27 ( No. 15 ) : 1 6
  • O'Reilly , Brian . 1994 . “Reengineering the MBA” . Fortune , 129 ( No. 2 ) : 38 – 47 . January 24
  • Pierson , Frank C. 1959 . The Education of American Businessmen New York : McGraw-Hill Book Company .
  • USC Business . 1992 . New MBA Curriculum Begins Second Year Vol. 3 , 10
  • U. S. News & World Report . 1993 . Advice from the Dean , 114 ( No. 11 ) : 56 March 22

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