REFERENCES
- Anderson , J. C. and Narus , J. A. 1995 . “Capturing the Value of Supplementary Services” . Harvard Business Review , January-February : 75 – 83 .
- Barrett , T. 1991 . “Coming to America” . Newsweek , August 5 : 43
- Business Week . 1995a . “Riding High: Corporate America Now Has an Edge Over its Global Rivals” October 9 134 – 146 .
- Business Week . 1995b . Virtual B-Schools: Beaming Classes to Companies from Daewoo to Disney, October 23 64 – 68 .
- Carman , J. M. and Langeard , E. 1980 . “Growth Strategies for Service Firms” . In Strategic Management Journal 7 – 22 .
- Cateora , P. R. 1993 . International Marketing, , 8th ed. Boston, MA : Irwin. .
- Desruisseaux , P. 1994 . “U. S. Enrolls Record Number of Foreign Students” . Chronicle of Higher Education , November 23 : A38 – 39 .
- Freadhoff , C. 1991 . “A U.S. Product that Japan Wants: Education” . Investor's Daily , May 3 : 1
- Glass , S. 1995 . “Hire Education: An Affordable College That Sets the Standard for Career Training” . Policy Review , Spring : 44 – 48 .
- Green , M. F. 1994 . “Internationalizing Higher Education in the Post-Cold War Era” . Educational Record , Spring : 60 – 61 .
- Jelacic , J. 1991 . “The U.S. Trade Outlook in 1991” . Business America , April 22 : 6
- Kotler , P. 1997 . Marketing Management: Analysis, Planning, Implementation, and Control, , 9th edition Englewood Cliffs, NJ : Prentice-Hall. .
- Lovelock , C. H. 1992 . “A Basic Toolkit for Service Management” . In Managing Services: Marketing, Operations, and Human Resources Edited by: Lovelock , C. H. 17 – 30 . NJ : Prentice Hall .
- Marketing News . 1995 . “Indiana College Asks 'Bob' to Help Market the School” October 9, 2
- McKuen , P. D. 1995 . “Change is a Constant for Master's Programs in Marketing” . Chicago Tribune , October 8 Section 20, 5 and 16
- Monaghan , P. 1994 . “Commuter Campus Goes International” . Chronicle of Higher Education , July 13 : A35 – A36 .
- Monroe Community College . 1995 . “The International Community College on a Fast Track” . Innovator , April, 1
- Murray , J. Y. 1995 . “Patterns in Domestic vs. International Strategic Alliances: An Investigation of U.S. Multinational Firms” . Multinational Business Review , III ( 2 ) : 7 – 16 .
- Rubel , C. 1995 . “Some Colleges Guarantee Their Students Will Succeed at Work” . Marketing News , October 9 : 1 and 2
- Rubin , A. M. 1995 . “International-Educational Programs Proliferate at Community Colleges” . Chronicle of Higher Education , May 26 : A39 – A40 .
- Sondheimer , J. A. and Bargas , S. E. 1992 . “U. S. International Sales and Purchases of Private Services” . Survey of Current Business , : 82 – 132 . September
- Sulski . 1995 . “Colleges Set Up Shop in Suburbs: Location is Big Lure for Students at Satellite Campuses” . Chicago Tribune , October 8 Section 20, 3 and 8
- World Trade Organization Newsletter . 1995 . “World Trade in 1994” 4 – 11 .