Gender Effects on the University Selection Process

REFERENCES

• Barnes , L. and Bozman , C. 1993 . “The Right Fit: Identifying Prospective Students Based on Preferred College Attributes” in ” . In Symposium for the Marketing of Higher Education 145 – 152 . Chicago : American Marketing Association .
   Google Scholar
• Chapman , R. 1993 . “Non-Simultaneous Relative Importance-Performance Analysis: Meta-Analysis from 80 College Choice Surveys with 55,276 Respondents” . Journal of Marketing for Higher Education , 4 ( 1/2 ) : 405 – 422 .
   Google Scholar
• Chapman , R. 1993 . “College Search Information Sources: How Do High School Seniors and Their Parents Learn About Colleges” in ” . In Symposium for the Marketing of Higher Education 129 – 136 . Chicago : American Marketing Association .
   Google Scholar
• Chapman , R. and Jackson , R. 1987 . “College Choices of Academically Able Students” New York : College Entrance Examination Board. .
   Google Scholar
• 1993 . “Almanac.” . In Chronicle of Higher Education 40 – 14 . 1:13
   Google Scholar
• Dominick , C. A. 1980 . “Effective Admission Practices: A National Survey” . Journal of National Association of College Admission Counselors , 24 : 2 – 7 .
   Google Scholar
• Goldgehn , L. 1991 . “Are Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan” . Journal of Marketing for Higher Education , 3 ( 1 ) : 5 – 28 .
   Google Scholar
• Hayes , T. , Walker , M. and Trebbi , G. 1995 . “Promoting to Women: It's Not What You Think” in ” . In Symposium for the Marketing of Higher Education Chicago : American Marketing Association. .
   Google Scholar
• Litten , L. , Sullivan , D. and Brodigan , D. 1983 . “Applying Marketing Research to College Admissions” New York : College Entrance Examination Board. .
   Google Scholar
• Manski , C. and Wise , D. 1983 . “College Choices in America” Cambridge Mass : Harvard University Press. .
   Google Scholar
• Michael , S. O. , Holdaway , E. A. and Young , H. C. 1993 . “Administrators' Perceptions of Institutional Marketing” . Journal of Marketing for Higher Education , 4 ( 1/2 ) : 3 – 25 .
   Google Scholar
• Powers , S. 1982 . “Factors in the Choice of Higher Educational Institutions by Academically Gifted Seniors” Paper presented at the Annual Meeting of the California Educational Research Association (Sacramento CA 1982 November 18–19
   Google Scholar
• Sekely , W. S. and Yates , R. 1991 . “Multiple Positions for an Academic Institution: A Factor Analysis Approach” . Journal of Marketing for Higher Education , 2 ( 1 ) : 87 – 104 .
   Google Scholar
• Shank , M. D. and Gilbert , F. 1991 . “Selecting a University: A Gap Analysis From A Student-Administration Perspective” in ” . In Symposium for the Marketing of Higher Education Chicago : American Marketing Association. .
   Google Scholar
• Walker , M. , Shank , M. and Hayes , T. 1994 . “Diversity in the Classroom: Gender Differences in Student Expectations” in ” . In Proceedings of the Annual Meeting of the Southern Marketing Association.
   Google Scholar
• Webster , C. 1989 . “Can Consumers Be Segmented On the Basis of Their Service Quality Expectations?” . Journal of Services Marketing , 3 ( 2 ) : 35 – 50 .
   Google Scholar
• Zemski , R. and Oedel , P. 1983 . “The Structure of College Choice” in ” . In College Entrance Examination Board New York : College Entrance Examination Board. .
   Google Scholar