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Journal of Marketing for Higher Education Volume 10, 2001 - Issue 2
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Original Articles

Ranking of Canadian Universities: A New Marketing Tool

Stewart Page University of Windsor
Pages 59-69 | Received 01 May 1999, Accepted 09 Mar 2000, Published online: 22 Oct 2008

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  • Page , S. 1995 . Rankings of Canadian universities: Pitfalls in interpretation. . Canadian Journal of Higher Education, XXV , : 18 – 31 .
  • Page , S. 1996 . Rankings of Canadian universities: More problems in interpretation. . Canadian Journal of Higher Education, XXVI , : 47 – 58 .
  • Page , S. 1998 . Rankings of Canadian universities: Statistical contrivance versus help to students. . Canadian Journal of Education , 23 : 452 – 460 .
  • Page , S. Guidance and Counselling. (in press). Evaluation of universities by ranking methods.
  • Rosenthal , R. and Jacobson , L. 1968 . Pygmalion in the Classroom. , New York : Holt, Rinehart, & Winston. .
  • Rhem , J. 1998 . On pygmalion in the classroom. . National Teaching and Learning Forum , 8 : 2 (www.ntlf.com)
  • Siegel , S. 1959 . Nonparametric statistics. , New York : McGraw Hill. .

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