The Expected Monetary Value of a Student: A Model and Example

Ronald Hoverstad Eberhardt School of Business, University of the Pacific, 3601 Pacific Avenue, Stockton, CA, 95211

Ray Sylvester Eberhardt School of Business, University of the Pacific, 3601 Pacific Avenue, Stockton, CA, 95211

Kevin E. Voss College of Business Administration, Oklahoma State University, Department of Marketing, 312A Business Building, Stillwater, OK, 74078

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Voss , Kevin E. 1998 . The Expected Value of A Customer: A Model and Application Unpublished Doctoral Dissertation, Washington State University
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