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Original Articles

Beyond the Mission Statement: Alternative Futures for Today's Universities

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Pages 63-82 | Received 02 Mar 2000, Accepted 25 Sep 2000, Published online: 21 Oct 2008

REFERENCES

  • Rogers , G. and Finley , D. 1999 . The foundation for a comprehensive university marketing strategy: Segmenting beyond demographics and GPA. Presented at the Tenth Symposium for the Marketing of Higher Education, New Orleans, LA
  • Rowley , D. , Lujan , H. and Dolence , M. 1997 . Strategic change in colleges and universities. , San Francisco, CA : Jossey-Bass. .
  • Tamburri , R. 1999, May . Survival of the fittest. Association of Universities and Colleges of Canada, University Affairs
  • University of Michigan . 1997 . A survival for our future , http://www.umich.edu/pres/Legacy/Strategic/strategic.html .
  • Yeager , H. , Rogers , G. and Finley , D. 1997, June . Institutional transformation at the University of Calgary. Paper presented at the Canadian Society for the Study of Higher Education Learneds Conference, St. John's, NFLD
  • Yeager , H. , Rogers , G. and Finley , D. 1997 . “ Meaningful engagement for sustained change: The University of Calgary. ” . In Mobilizing for transformation: How campuses are preparing for the knowledge age , Edited by: Norris , D. and Morrison , J. 31 – 38 . San Francisco, CA : Jossey-Bass. .

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