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Journal of Marketing for Higher Education Volume 11, 2001 - Issue 1
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Original Articles

Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities

Matthew D. Shank Department of Management and Marketing, Northern Kentucky University, E-mail: [email protected]
,
Margaret H. Winchell Office of Admissions, Northern Kentucky University, E-mail: [email protected]
&
Margaret Myers Department of Management and Marketing, Northern Kentucky University
Pages 63-72 | Received 10 Oct 2000, Accepted 16 Oct 2000, Published online: 21 Oct 2008

REFERENCES

  • Digest of Educational Statistics . 1999 . Nces.ed.gov/pubs2000/digest99
  • Hair , J. F. Jr. , Anderson , R. D. , Tatham , R. L. and Black , W. C. 1992 . Multivariate Data Analysis with Readings (Third Edition), MacMillan Publishing Company, New York, N.Y.
  • Mollison , Andrew . 2000 . Changing the Face of Campuses . The Atlanta Journal and Constitution , August 20 : 1A
  • Nontraditional Student Report . 1999 . 3 March, Career Counselors Must Recognize Issues, Needs of Adult Students, Volume 1, Issue 6
  • Shank , M. D. and Beasley , F. 1995 . Understanding and Targeting the Non-Traditional Student Market, Proceedings of the 7th Annual Symposium for the Marketing of Higher Education, Chicago, IL
  • Teadwell , C. G. 1992 . 33 Demographic Changes and Higher Education, The Education Digest, February
  • Tuckett , Alan . 1999 . 13 Who's Learning What? The Guardian, May 18
  • U.S. Department of Education . 1995 . National Center for Educational Statistics, National Household Education Survey (NHES)

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