An Identification of the Marketing Implications of the Various Forms of Market Entry for Foreign Universities Seeking to Enter the Hong Kong Higher Education Market

REFERENCES

• Agarwal , Sanjeev . 1994 . Socio Cultural Distance and Choice of Joint Ventures . Journal of International Marketing , 2 ( 2 ) : 63 – 80 .
   Google Scholar
• Baird , Inga , Lyles , Marjoria , Shaobo , Ji and Wharton , Robert . 1991 . “ Joint Venture Success-A Sino-U. S. Perspective ” . In Organisation and Management in China, 1979–1990 , Edited by: Shenkar , Oded . Armonk, New York and London : M. E. Sharpe .
   Google Scholar
• Baker , Michael , Graham , Peter , Harker , Debra and Harker , Michael . 1998 . Marketing Managerial Foundations , Sydney : McMillan Education Australia. .
   Google Scholar
• Bray , M. and Koo , R. 1999 . Education and Society in Hong Kong and Macau-Comparative Perspectives on Continuity and Change , Hong Kong : Comparative Education and Research Centre, University of Hong Kong Press. .
   Google Scholar
• Bray , M. and Lee , W. 1997 . Education and Political Transition: Implications of Hong Kong's Change of Sovereignity , Hong Kong : Cooperative Education Research Centre, University of Hong Kong Press. .
   Google Scholar
• Guo , Yu . 1998 . Graduate Education in China and Its International Content , State University of New York at Buffalo . PhD thesis
   Google Scholar
• Hayhoe , Ruth . 1989 . China's Universities and the Open Door , New York and London : M. E. Sharpe Inc. .
   Google Scholar
• Hayhoe , Ruth . 1996 . China's Universities, 1895–1995, A Century of Cultural Conflict , New York and London : Garland Publishing. .
   Google Scholar
• Mee , Kau Nyaw . 1993 . “ Managing International Joint Ventures ” . In International Business in China , Edited by: Kelly , Lane and Shenker , O. New York : Routledge. .
   Google Scholar
• Ngok , L. and Lam , A. 1993 . Overseas Education Programmes in Hong Kong: Competition or Consortia; Open Learning , 1 ( Number 1 )
   Google Scholar
• Pan , Yigang and Vanhonacker , Wilfried R. 1994 . “ Equity Sharing Arrangements and Joint Venture Operations in the Peoples Republic of China ” . In Working Paper , Hong Kong University of Science and Technology .
   Google Scholar
• Pan , Yigang , Pitts , Robert and Vanhonacker , Wilfried . 1995 . Joint Ventures in China: Operations and Potential Close Downs . Journal of Global Marketing , 8 ( 3 ) : 125 – 151 .
   Google Scholar
• Pearson , Margaret . 1991 . Joint Ventures in the People's Republic of China. A Progress Report , Princeton, NJ : Princeton University Press. .
   Google Scholar
• Pearson , Margaret . 1991 . Joint Ventures in the People's Republic of China: The Control of Foreign Direct Investment Under Socialism , Princeton, NJ : Princeton University Press. .
   Google Scholar
• Perkins , Dwight H. 1986 . China: Asia's Next Economic Giant? , Seattle, Washington : University of Washington Press. .
   Google Scholar
• Postiglione , G. and Mak , G. 1997a . Higher Education in Asia , 57 – 74 . Westport, CT : Greenwood Press .
   Google Scholar
• Postiglione , G. and Mak , G. 1997b . “ Hong Kong's Universities Within a Global Academy ” . In Hong Kong's Reunion with China: The Global Dimensions , Edited by: Postiglione , Gerald and Tang , James . New York : M. E. Sharpe. .
   Google Scholar
• Pye , Lucian W. 1986 . The China Trade: Making the Deal . Harvard Business Review, July-August , : 74 – 80 .
   Google Scholar
• Rimington , R. 1996 . “ The Management Process of Developing a Sino-British Joint Venture ” . In Management Issues in China , Edited by: Child , J. and Lu , Yuan . London and New York : Routledge . (1996)
   Google Scholar
• Roehrig , M. 1994 . Foreign Joint Ventures in Contemporary China , Basingstoke : McMillan. .
   Google Scholar
• Shapiro , James . 1991 . Direct Investment and Joint Ventures in China , New York : Quorum Books. .
   Google Scholar
• Terpstra , Vern and Simon , Bernard L. 1993 . Strategic Alliances in the Triad . Journal of International Marketing , 1 ( No. 1 ) : 4 – 25 .
   Google Scholar
• Shenkar , Oded . 1991 . Organisation and Management in China, 1979–1990 , Armonk, New York and London : M. E. Sharpe. .
   Google Scholar
• Terpstra , Vern and Yu , Joseph . 1990 . Piggybacking: A Quick Road to Internationalisation . International Marketing Review , 7 ( 4 ) : 52 – 63 .
   Google Scholar
• Terpstra , Vern and Sarathy , Ravi . 1997 . International Marketing, , seventh edition , Orlando : Dryden. .
   Google Scholar
• World Bank . 1997 . Higher Education Reform in China: A World Bank Study , Washington : World Bank Publications. .
   Google Scholar
• Willis , Mike . An examination of agreements between Chinese State and Foreign universities as an indicator of the changing nature of Sino-Foreign service industry cooperation . Proceedings of the Australian and New Zealand Marketing Academy Conference, Sydney NSW, paper #281 .
   Google Scholar
• Willis , Mike . The development of a specific and structured market entry model for use by Foreign universities wishing to establish cooperative programs with Chinese state universities and/or institutes for a range of collaborative activities . Proceedings of the WTO & Sino-Australian Economic/Education Cooperation Conference, sponsored by Tongyi University and Latrobe University . pp. 100 – 152 . Shanghai
   Google Scholar
• Willis , Mike . Adding competitive value to Chinese state universities-one key to market success for foreign universities in China . Proceedings of the WTO & Sino-Australian Economic/Education Cooperation Conference, sponsored by Tongyi University and Latrobe University . pp. 93 – 100 . Shanghai
   Google Scholar
• Willis , Mike . An analysis and evaluation of structural changes in the Chinese state higher educations system during a period of economic and social transition,” . Paper presented at the ATEM-AAPA national conference “The Selling of Higher Education . New Ways of Doing Business,” Melbourne. .
   Google Scholar
• Willis , Mike . The Development of a Conceptual Framework for the Identification of Factors Relating to the Success of Various Types, Levels and Forms of Strategic Alliances and Joint Ventures Between Higher Education Providers in an International China Based Educational Context, Australia-New Zealand Marketing Conference, Brisbane . pp. 253
   Google Scholar
• Willis , Mike . How Chinese State Universities and Foreign Universities Cooperate in an International Education Market: The Development and Application of a Four Tiered Sino-Foreign Higher Education Cooperation Model. Australia-New Zealand Marketing Conference, Brisbane, paper 253 .
   Google Scholar
• Willis , Mike . 2001 . A Description and Evaluation of Hong Kong Higher Education Providers: An Evaluation of Possible Future Partner Options for Monash University, report prepared for Monash University January 2001
   Google Scholar
• Wu , P. 1998 . Negative Feedback and Reactions from Subordinates: A Joint Venture Study in China , Chinese University of Hong Kong . PhD thesis
   Google Scholar
• Xiansheng , D. 1998 . Ownership, Control and Performance of International Joint Ventures: The Case of the People's Republic of China , University of Illinois at Urbana-Champaign . PhD thesis
   Google Scholar
• Yamaguchi , S. 1999 . Economic and Basic Education Development in China: A Case Study from the Province of Jiangsu , Columbia University . PhD thesis
   Google Scholar