REFERENCES
- Bowers , T. A. and Pugh , R. C. 1973 . Factors underlying college choice by students and parents . Journal of College Student Personnel , 14 : 220 – 224 .
- Carnegie Foundation for the Advancement of Teaching . 1986 . Parents: A key to college choice . Change , 18 ( 6 ) : 31 – 33 .
- College enrollment surge to continue through 2011 . 2001 . August 24) . Student Aid News , 28 ( 17 ) : 1
- Conard , M. J. and Conard , M. A. 2000 . An analysis of academic reputation as perceived by consumers of higher education . Journal of Marketing for Higher Education , 9 ( 4 ) : 69 – 80 .
- Conrad , C. F. and Eagan , D. J. 1989 . The prestige game in American higher education . The NEA Higher Education Journal , 5 ( 1 ) : 5 – 16 .
- Cook , R. W. and Zallocco , R. L. 1983 . Predicting university preference and attendance: Applied marketing in higher education administration . Research in Higher Education , 19 : 197 – 211 .
- Discenza , R. , Ferguson , J. M. and Wisner , R. 1985 . Marketing higher education: Using a situation analysis to identify prospective student needs in today's competitive environment . NASPA Journal , 22 ( 4 ) : 18 – 25 .
- Grunig , S. D. 1997 . Research, reputation, and resources: The effect of research activity on perceptions of undergraduate educational institutional resource acquisition . The Journal of Higher Education , 68 ( 1 ) : 17 – 52 .
- Harney , J. O. 1999 . College enrollment . Connection, New England's Journal of Higher Education , 14 ( 2 ) : 21 Summer)
- Johnson , R. G. , Stewart , N. R. and Eberly , C. G. 1991 . Counselor impact on college choice . The School Counselor , 39 : 85 – 90 .
- Litten , L. H. 1979 . Market structure and institutional position in geographic market segments . Research in Higher Education , 2 : 59 – 81 .
- Maguire , J. and Lay , R. 1981 . Modeling the college choice process: Image and decision . College and University , 56 : 123 – 139 .
- McLeod , M. W. 1997 . Marketing survey of PJC students, Spring 1997 (Report No. R-97-585) , Pensacola, FL : Pensacola Junior College Office of Institutional Research and Effectiveness . (ERIC Document Reproduction Service No. ED 410 998)
- Murphy , P. E. 1981 . Consumer buying roles in college choice: Parents' and students' perceptions . College and University , 56 : 140 – 150 .
- Quigley , C. J. Jr. , Bingham , F. G. Jr. , Notarantonio , E. M. and Murray , K. 1999 . The impact discounts and the price-quality effect have on the choice of an institution of higher education . Journal of Marketing for Higher Education , 9 ( 2 ) : 1 – 17 .
- Shaughnessy , J. J. and Zechmeister , E. B. 1994 . Research Methods in Psychology , New York : McGraw-Hill, Inc. .
- The College Board . 1995 . 1995 SAT Counselors' Handbook , New York, NY : Author. .
- Vaughn , R. , Pitlik , J. and Hansotia , B. 1978 . Understanding university choice: A multiattribute approach . Advances in Consumer Research , 5 : 26 – 31 .
- Wajeeh , E. M. and Micceri , T. 1997 . “ May). Factors influencing students' college choice at traditional and metropolitan universities ” . In Paper presented at the Annual Forum of the Association for Institutional Research, Orlando, FL (Abstract from: ERIC database Accession No: ED416727)
- Wicker , A. 1969 . Attitudes vs. actions: The relationship of verbal and overt behavioral responses to attitude objects . Journal of Social Issues , 25 : 65
- Zikmund , W. G. 1994 . Exploring Marketing Research , Fort Worth, TX : Dryden Press Inc. .