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Journal of Marketing for Higher Education Volume 11, 2001 - Issue 4

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Original Articles

A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”

Frank G. Bingham Jr. PhD Bryant College, 1150 Douglas Pike, Smithfield, RI, 02917

Charles J. Quigley Jr. PhD Bryant College, 1150 Douglas Pike, Smithfield, RI, 02917

Keith B. Murray PhD Bryant College, 1150 Douglas Pike, Smithfield, RI, 02917

Pages 19-27 | Received 14 Jan 2002, Accepted 23 Feb 2002, Published online: 17 Oct 2008

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https://doi.org/10.1300/J050v11n04_02

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REFERENCES

Finley , Donna S. , Rogers , Gayla and Galloway , John R. 2001 . Beyond the Mission Statement: Alternative Futures for Today's Universities . Journal of Marketing for Higher Education , 10 ( Number 4 ) : 63 – 83 .
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Tischler , Len , Jerry , Biberman and Alkhafaji , Abbass . 1998 . “ A New Strategic Planning Model for Universities Undergoing Transformation ” . In Journal of Marketing for Higher Education Vol. 8 , 85 – 92 . Number. 3–4
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