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Journal of Marketing for Higher Education Volume 11, 2001 - Issue 4
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Original Articles

Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail

Colleen M. Howes University of Wisconsin Market Research Unit, E-mail: [email protected]
&
Mark R. Mailloux MEd University of Wisconsin System Market Research Unit, E-mail: [email protected]
Pages 51-66 | Received 06 Jan 1999, Accepted 03 Apr 2001, Published online: 17 Oct 2008

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  • Howes , C. and Mailloux , M. 1999 . “ Using E-mail, Web-based technology to survey your current student population. ” . In American Marketing Association , LA : Symposium for the Marketing of Higher Education. New Orleans .
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  • Totty , M. 2001 . Information, Please: How Three Companies Are Using the Web to Find Out More About Their Customers-Or to Let Their Customers Know More About Them . The Wall Street Journal. , : R6 October 29)
  • Tse , Alan C.B . Comparing two methods of sending out questionnaires: E-mail versus mail . Journal of Market Research. , 37 ( 4 ) 441 – 446 .
  • UW System Survey of Technology Resources . 1999 . Wisconsin Survey Research Laboratory Novemberhttp://www.uwsa.edu/olit/survey/index.htm

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