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INDUSTRY TRENDS

All Things Being Equal

How Beer, Wine and Spirits Are Made and Some Associated Marketing Implications

Pages 77-87 | Published online: 22 Oct 2008

References

  • Alcohol 101(1997), an interactive CD-ROM program which demonstrates the effects of drinking on BAC levels among other things, is available from The Century Council, 555 Hope Street, Suite 1950, Los Angeles, CA 90071-2604
  • Code of Federal Regulations . 1997 . Alcohol, Tobacco Products and Firearms , 27 (revised April 1)
  • Commerce Clearinghouse . 1997 . Liquor Control Law Reporter Puerto Rico Regulations
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  • Rimm , E. , Klatsky , A. , Grobbee , D. and Stampfer , M. 1996 . “Review of moderate alcohol consumption and reduced risk of coronary heart disease: Is the effect due to beer, wine, or spirits?” . British Medical Journal , 312 : 731 – 736 .
  • Thun , M. , Peto , R. , Lopez , A. , Monaco Jr. , Henley , S. , Heath , C. and Doll , R. 1997 . “Alcohol Consumption and Mortality Among Middle-aged and Elderly U.S. Adults.” . New England Journal of Medicine , 337 : 1705 – 1714 .

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