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Journal of Teaching in International Business Volume 8, 1997 - Issue 3
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Original Articles

The International Marketing Literature

Topics, Trends and Contributors

Rajshekhar G. JavalgiJames J. Nance College of Business Administration, Cleveland State University, Euclid Avenue at East 24th Street, Cleveland, OH, 44115, USA
,
Bob D. CutlerJames J. Nance College of Business Administration, Cleveland State University, Euclid Avenue at East 24th Street, Cleveland, OH, 44115, USA
,
S. R. RaoJames J. Nance College of Business Administration, Cleveland State University, Euclid Avenue at East 24th Street, Cleveland, OH, 44115, USA
&
D. Steven WhiteDepartment of Management, Marketing and Logistics, John Carroll University, University Heights, OH, 44118, USA
Pages 21-43 | Published online: 12 Oct 2008

References

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  • Soley, L C, and Reid, L N, 1983. Advertising article productivity of the U.S. academic community, Journalism Quarterly 60 (1983), pp. 464–469, 542.

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