References
- Alford , P. 1998 . Positioning the destination product-Can regional tourist boards learn from private sector practice? . Journal of Travel & Tourism Marketing , 7 ( 2 ) : 53 – 68 .
- Ahmed , Z. U. 1996 . The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective . The Tourist Review , 51 ( 2 ) : 44 – 57 .
- Ahmed , Z. U. 1991 . The influence of the components of a state's tourist image on product positioning strategy . Tourism Management , 12 ( 4 ) : 331 – 340 .
- Ashworth , G. J. 1991 . “ Products, places and promotion: Destination images in the analysis of the tourism industry ” . In The Tourism Industry: An International Analysis , Edited by: Sinclair , M. T. and Stabler , M. J. 121 – 140 . Oxford : C.A.B. International .
- Ashworth , G. J. 1988 . “ Tourist images: Marketing considerations ” . In Marteting in the Tourism Industry: The Promotion of Destinations Regions , Edited by: Goodall , B. and Ashworth , G. J. 213 – 238 . London : Routledge .
- Baloglu , S. and Uysal , M. 1996 . Market segments of push and pull motivations: A canonical correlation approach . International Journal of Contemporary Hospitality Management , 8 ( 3 ) : 32 – 38 .
- Barke , M. , Towner , J. and Newton , M. T. 1996 . Tourism in Spain. Critical Issues. , Oxford : C.A.B. International .
- Bas , J. 70 Anos de publicidad turistica de Espana . International Travel Advertising Awards and Conference (ITAAC) . September 8–10 , Valencia , Spain.
- Batra , R. , Myers , J. G. and Aaker , D. A. 1996 . Advertising Management, , 5th edition , New Jersey : Prentice Hall .
- Bennett , P. D. 1995 . Dictionary of Marketing Terms. , American Marketing Association Chicago : NTC Business Books .
- Bigne , J. E. and Zorio . 1989 . Marketing turistico: El proceso de toma de decisiones vacacionales . Revista de Economiay Empresa , 9 ( 23 ) : 91 – 112 .
- Bigne , J. E. and Vila , N. 1999 . Posicionamiento competitivo del oferente y motiva-cion del demandante. Una aplicacion a la distribucion textil . Revista Europea de Direction y Economia de la Empresa , 8 ( 1 ) : 119 – 134 .
- Britton , R. A. 1979 . The image of the Third World in tourism marketing . Annals of Tourism Research , 6 ( 3 ) : 318 – 329 .
- Camison , C. , Bigne , E. and Monfort , V . 1994 . “ The Spanish tourism industry: Analysis of its strategies and the efficacy and achievements gained from them ” . In Tourism. The State of the Art , Edited by: Seaton , A. V . 442 – 452 . Chichester : Wiley .
- Cooper , C. , Fletcher , J. , Gilbert , D. and Wanhill , S. 1993 . Tourism: Principles & Practice. , Harlow : Longman .
- Echtner , C. M. and Ritchie , J. R. B. 1993 . The measurement of destination image: An empirical assessment . Journal of Travel Research , 31 ( 4 ) : 3 – 13 .
- Chon , K. S. 1990 . The role of destination image in tourism: A review and discussion . The Tourist Review , 45 ( 2 ) : 2 – 9 .
- Gartner , W C. 1993 . Image formation process . Journal of Travel & Tourism Marketing , 1 ( 2/3 ) : 191 – 215 .
- Gitelson , R. and Kerstetter , D. 1994 . The influence of friends and relatives in travel decision-making . Journal of Travel & Tourism Marketing , 3 ( 3 ) : 59 – 68 .
- Gonzalez , A. 1997 . Marketing preventivo: La comunicacion de crisis en el sector turistico . Estudios Turisticos , 133 : 5 – 28 .
- Gunn , C. A. 1988 . Vacationscape: Designing tourist regions. , New York : Van Nostrand Reinhold .
- Hu , Y. and Ritchie , J. R. B. 1993 . Measuring destination attractiveness: A contextual approach . Journal of Travel Research , 32 ( 2 ) : 25 – 34 .
- Hunt , J. D. 1975 . Image: A factor in tourism development . Journal of Travel Research , 13 ( 3 ) : 1 – 7 .
- 1996 . UK Travel & Tourism , London : British Tourist Authority . Key note
- Kotler , P. , Bowen , J. and Makens , J. 1996 . Marketing for Hospitality and Tourism , Upper Saddle River , New Jersey : Prentice Hall .
- Kotler , P. , Haider , D. H. and Rein , I. 1993 . Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations , New York : The Free Press .
- Lovelock , C. 1991 . Services Marketing, , 2nd edition. , Englewood Cliffs : Prentice Hall .
- Lubbe , B. 1998 . Primary Image as a Dimension of Destination Image: An Empirical Assessment . Journal of Travel & Tourism Marketing , 7 ( 4 ) : 21 – 43 .
- Marshall , C. and Rossman , G. B. 1995 . Designing Qualitative Research, , 2nd edition , London : Sage Press .
- Mathieson , A. and Wall , G. 1982 . Tourism: Economic, Physical and Social Impacts. , Harlow : Longman .
- Mayo , E. and Jarvis , L. 1981 . The Psychology of Leisure Travel. , Boston , Mass. : CBI Publishing Co .
- Middleton , V. T. C. 1994 . Marketing in Travel and Tourism. , Oxford : Butterworth .
- Heinemann , Moscardo G. , Morrison , A. M. , Pearce , P. L. , Lang , C T. and O'Leary , J. T. 1996 . Understanding vacation choice through travel motivation and activities . Journal of Vacation Marketing , 2 ( 2 ) : 109 – 122 .
- Moutinho , L. 1987 . Consumer behaviour in tourism . European Journal of Marketing , 2 ( 10 ) : 1 – 44 .
- Munoz , F. 1994 . Marketing Turistico. , Madrid : Centra de Estudios Ramon Areces .
- Ortega & Gasset Institute . 1996 . La imagen exterior de Espaha: Aspectos comerciales, turisticos e inversores Madrid Ministerio de Comercio y Turismo (unpublished)
- Pearce , D. 1997 . Tourism and the Autonomous Communities in Spain . Annals of Tourism Research , 24 ( 1 ) : 156 – 177 .
- Poiesz , T. B. C. 1989 . The image concept: Its place in consumer psychology . Journal of Economic Psychology , 10 : 457 – 472 .
- Pritchard , M. P. 1998 . Responses to destination advertising: Differentiating inquirers to a short, getaway vacation campaign . Journal of Travel & Tourism Marketing , 2 : 31 – 51 .
- Rigger , W. Positioning in theory and practice: Towards a research agenda . 24th European Marketing Academy Conference . pp. 991 – 1009 . Paris
- Ruiz , A. V. , Olarte , R. and Iglesias , V. Evaluacion de los destinos turisticos en funcion de su valor de marca . Proceedings XI Encuentros de Profesores Universitarios de Marketing . Valladolid , Spain. pp. 427 – 450 .
- Ryan , C. 1994 . “ Leisure and tourism-The application of leisure concepts to tourist behaviour-A proposed model ” . In Tourism: The State of the Art , Edited by: Seaton , A. V. 294 – 307 . Chichester : Wiley .
- Secretariat General of Tourism, SGT . 1992 . Estudio delmercado turistico britanico Madrid
- Secretariat General of Tourism, SGT . 1990 . Libro bianco del turismo espanol . Estudios Turisticos , 108 : 3 – 60 .
- Secretariat General of Tourism, SGT . 1987 . Valoracion de la promotion y publicidad turistica de Espaha en el extranjero Madrid
- Sirakaya , E. , McLellan , R. W. and Uysal , M. 1996 . Modelling vacation destination decisions: A behavioural approach . Journal of Travel & Tourism Marketing , 5 ( 1/2 ) : 57 – 75 .
- Tourspain . 1998a . Turismo informa, 12. Secretaria de Estado de Comercio, Turismo y PYMES Madrid
- Tourspain . 1998b . Plan de apoyo a la comercializacion turistica Madrid Secretaria de Estado de Comercio, Turismo y PYMES
- Tourspain . 1998c . Secretaria de Estado de Comercio, Turismo y PYMES 19 Turismo informa
- Madrid. Tourspain . 1997 . Coleccion Estudios de mercados turisticos emisores. N. 2. Reino Unido. Madrid Secretaria de Estado de Comercio, Turismo y PYMES
- Tourspain . 1992 . Plan estrategico de marketing 91–93 y bases para el marketing operacional Madrid
- Wind , Y J. 1982 . Product policy: Concepts, methods and strategy , Addison-Wesley Publishing Company .
- WTO . 1999 . “ Breakdown of NTA/NTO promotional budgets, 1993–1997 ” . In InBudgets of National Tourism Administrations Madrid (forthcoming publication).
- WTO . 1998 . “ Governments and Tourism Promotion. Selling Holiday IDreams ” . In IV Forum International on Tourism. , Spain : Benidorm (Alicante) .
- WTO . 1997 . Spain passes France in Tourist league . Financial Times , January 29 : 4
- WTO . 1996 . Budgets of National Tourism Administrations , Madrid : World Tourism Organization .