REFERENCES
- Abbott , L. 1955 . Quality and competition , New York : Columbia University Press .
- Appiah-Adu , K. , Fyall , A. and Singh , S. 2000 . Marketing culture and customer retention in the tourism industry . The Service Industries Journal , 20 ( 2 ) : 95 – 113 .
- Bagozzi , R. P. and Yi , Y. 1988 . On the evaluation of structural equation models . Journal of the Academy of Marketing Science , 16 ( 1 ) : 74 – 84 .
- Baker , D. A. and Crompton , J. L. 2000 . Quality, satisfaction and behavioral intentions . Annals of Tourism Research , 27 ( 3 ) : 785 – 804 .
- Barsky , J. and Nash , L. 2002 . Evoking emotion: Affective keys to hotel loyalty . The Cornell Hotel and Restaurant Administration Quarterly , 43 ( 1 ) : 39 – 46 .
- Bigné , J. E. , Sánchez , M. I. and Sánchez , J. 2001 . Tourism image, evaluation variables and after purchase behaviour: Inter-relationship . Tourism Management , 22 ( 6 ) : 607 – 616 .
- Bigné , J. E. and Andreu , L. 2004 . Emotions in segmentation: An empirical study . Annals of Tourism Research , 31 ( 3 ) : 682 – 696 .
- Blackwell , R. D. , Miniard , P. W. and Engel , J. F. 2001 . Consumer Behavior () , 9th ed. , Orlando, FL : Harcourt College Publishers .
- Brady , M. K. and Robertson , C. J. 2001 . Searching for a consensus on the antecedent role of service quality and satisfaction: An exploratory cross-national study . Journal of Business Research , 51 ( 1 ) : 53 – 60 .
- Brakus , J. 2001 . A theory of consumer experiences , NY : Columbia University . Unpublished doctoral dissertation
- Cole , S. T. and Scott , D. 2004 . Examining the mediating role of experience quality in a model of tourist experiences . Journal of Travel and Tourism Marketing , 16 ( 1 ) : 77 – 88 .
- Cronin , J. J. Jr. and Taylor , S. A. 1992 . Measuring service quality: A reexamination and extension . Journal of Marketing , 56 ( 3 ) : 55 – 68 .
- Dawson , S. , Bloch , P. H. and Ridgway , N. M. 1990 . Shopping motives, emotional states, and retail outcomes . Journal of Retailing , 66 ( 4 ) : 408 – 427 .
- de Ruyter , K. and Bloemer , J. 1999 . Customer loyalty in extended service settings: The interaction between satisfaction, value attainment and positive mood . International Journal of Service Industry Management , 10 ( 3 ) : 320 – 336 .
- Donovan , R. J. , Rossiter , J. R. , Marcoolyn , G. and Nesdale , A. 1994 . Store atmosphere and purchasing behavior . Journal of Retailing , 70 ( 3 ) : 283 – 294 .
- Dubé , L. and Menon , K. 2000 . Multiple roles of consumption emotions in post-purchase satisfaction with extended service transactions . International Journal of Service Industry Management , 11 ( 3 ) : 287 – 304 .
- Dubé , L. and Morgan , M. S. 1998 . Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions . International Journal of Research in Marketing , 15 ( 4 ) : 309 – 320 .
- Fornell , C. 1992 . A national customer satisfaction barometer: The Swedish experience . Journal of Marketing , 56 ( 1 ) : 6 – 21 .
- Hannam , K. 2004 . Tourism and development: Marketing destinations, experiences and crises . Progress in Development Studies , 4 ( 3 ) : 256 – 263 .
- Holbrook , M. B. 2000 . The millennial consumer in the texts of our times: Experience and entertainment . Journal of Macromarketing , 20 ( 2 ) : 178 – 192 .
- Irwin , T. and Greenberg , K. 2003 . Chrysler, Mercedes take show on the road . Adweek , 44 ( 17 ) : 8
- Izard , C. E. 1977 . Human emotions , New York : Plenum .
- Jaccard , J. and Wan , C. K. 1996 . LISREL approaches to interaction effects in multiple regression , Thousand Oaks, CA : Sage .
- Janoff , B. 2005 . IMG pumps live marketing: NFL clout gets put to the test . Brandweek , 46 ( 12 ) : 14
- Keaveney , S. M. 1995 . Customer switching behavior in service industries: An exploratory study . Journal of Marketing , 59 ( 2 ) : 71 – 82 .
- Kelloway , E. K. 1998 . Using LISREL for structural equation modeling: A research guide , Thousand Oaks, CA : Sage .
- Lebergott , S. 1993 . Pursuing happiness: American consumers in the twentieth century , Princeton, NJ : Princeton University Press .
- Lee , J. , Graefe , A. R. and Burns , R. C. 2004 . Service quality, satisfaction, and behavioral intention among forest visitors . Journal of Travel and Tourism Marketing , 17 ( 1 ) : 73 – 82 .
- Machleit , K. A. and Mantel , S. P. 2001 . Emotional response and shopping satisfaction: Moderating effects of shopper attributions . Journal of Business Research , 54 ( 2 ) : 97 – 106 .
- Mano , H. and Oliver , R. L. 1993 . Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction . Journal of Consumer Research , 20 ( 3 ) : 451 – 466 .
- Mehrabian , A. and Russell , J. A. 1974 . An approach to environmental psychology , Cambridge, MA : MIT Press .
- Neff , J. 2004 . P&G plays catch up, turns to experiential marketing . Advertising Age , 75 ( 32 ) : 10
- Oliver , R. L. 1980 . A cognitive model of the antecedents and consequences of satisfaction decisions . Journal of Marketing Research , 17 ( 4 ) : 460 – 469 .
- Oliver , R. L. 1996 . Satisfaction: A behavioral perspective on the consumer , New York : McGraw-Hill .
- Oliver , R. L. and Swan , J. E. 1989 . Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach . Journal of Marketing , 53 ( 2 ) : 21 – 35 .
- Olshavsky , R. W. and Granbois , D. H. 1979 . Consumer decision making-Fact or fiction? . Journal of Consumer Research , 6 ( 2 ) : 93 – 100 .
- Otto , J. E. and Ritchie , J. R. B. 1996 . The service experience in tourism . Tourism Management , 17 ( 3 ) : 165 – 174 .
- Petkus , E. Jr. 2004 . Enhancing the application of experiential marketing in the arts . International Journal of Nonprofit and Voluntary Sector Marketing , 9 ( 1 ) : 49 – 56 .
- Pine , B. J. II and Gilmore , J. H. 1998 . Welcome to the experience economy . Harvard Business Review , 76 ( 4 ) : 97 – 105 .
- Plutchik , R. 1980 . Emotion: A psychoevolutionary synthesis , New York : Harper and Row .
- Quan , S. and Wang , N. 2004 . Towards a structural model of the tourist experience: An illustration from food experiences in tourism . Tourism Management , 25 ( 3 ) : 297 – 305 .
- Richins , M. L. 1997 . Measuring emotions in the consumption experience . Journal of Consumer Research , 24 ( 2 ) : 127 – 146 .
- Rittichainuwat , B. N. , Qu , H. and Mongknonvanit , C. 2002 . A study of the impact of travel satisfaction on the likelihood of travelers to revisit Thailand . Journal of Travel and Tourism Marketing , 12 ( 2/3 ) : 19 – 43 .
- Rothenberg , R. 2003 . Plenty to learn from Apple's ‘near-perfect’ iTunes store . Advertising Age , 74 ( 23 ) : 22
- Schmitt , B. 1999a . Experiential marketing . Journal of Marketing Management , 15 ( 1–3 ) : 53 – 67 .
- Schmitt , B. 1999b . Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands , New York : Free Press .
- Sirakaya , E. , Petrick , J. and Choi , H.-S. 2004 . The role of mood on tourism product evaluations . Annals of Tourism Research , 31 ( 3 ) : 517 – 539 .
- Swinyard , W. R. 1993 . The effects of mood, involvement and quality of store experience on shopping intentions . Journal of Consumer Research , 20 ( 2 ) : 271 – 280 .
- Tourism Bureau of ROC . 2005 . Annual report on tourism 2004 Republic of China , Taipei, , Taiwan : Author .
- Westbrook , R. A. and Oliver , R. L. 1991 . The dimensionality of consumption emotion patterns and consumer satisfaction . Journal of Consumer Research , 18 ( 1 ) : 84 – 91 .
- Yoo , C. , Park , J. and Maclnnis , D. J. 1998 . Effects of store characteristics and in-store emotional experiences on store attitude . Journal of Business Research , 42 ( 3 ) : 253 – 263 .
- Yoon , Y. and Uysal , M. 2005 . An examination of the effects of motivation and satisfaction on destination loyalty: A structural model . Tourism Management , 26 ( 1 ) : 45 – 56 .
- Zeithaml , V. A. , Berry , L. L. and Parasuraman , A. 1996 . The behavioral consequences of service quality . Journal of Marketing , 60 ( 2 ) : 31 – 46 .