Media Advertising Usage by Professionals: What We Know 20 Years Later

REFERENCES

• “Advertising Expenses,” . 1989 . Dental Practice Outlook , 2 ( February ) : 2
   Google Scholar
• Barry , Victor J. 1988 . “The Whole World is Watching,” . The Journal of the American College of Dentists , 53 ( 3 ) : 38
   Google Scholar
• Bates v. State Bar of Arizona . 1977 . 97 S.Ct. 2691, 2699, 2700
   Google Scholar
• Becker , Boris W. and Kaldenberg , Dennis O. 1990 . “Advertising Expenditures by Professionals: An Exploratory Investigation of Dental Practitioners,” . Journal of Advertising , 19 ( March ) : 23 – 29 .
   Google Scholar
• Becker , Boris W. and Kaldenberg , Dennis O. 1995 . “To Advertise or Not to Advertise? Advertising Expenditures by Professionals,” A paper presented at the Annual Conference of the American Academy of Advertising, Norfolk, VA, March 1995
   Google Scholar
• Becker , Boris W. , Kaldenberg , Dennis O. and Hartman , Greta . 1989 . “Attitudes of Professionals Towards Advertising: A Desegregated Analysis of Dentists,” . In Proceedings of the 1989 Conference of the American Academy of Advertising Edited by: Rotzoll , Kim B. Champaign-Urbana, IL : College of Communication, University of Illinois, RC33–38. .
   Google Scholar
• Becker , Boris W. , Kaldenberg , Dennis O. and McAlexander , James . 1994 . “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists,” . Health Marketing Quarterly , 12 ( 2 ) : 97 – 110 .
   PubMedGoogle Scholar
• Bloom , Paul N. and Stiff , Ronald . 1980 . “Advertising and the Health Care Professions,” . Journal of Health Politics, Policy and Law , 4 ( Winter ) : 642 – 656 .
   PubMed Web of Science ®Google Scholar
• Burton , Gene E. 1991 . “Attitudes Toward the Advertising by Lawyers, Doctors and CPA's,” . Journal of Professional Services Marketing , 8 ( 1 ) : 115 – 127 .
   Google Scholar
• Cooper , William D. , Dunn , Sarah , Kiel , Mark , Miles , Benton and Weeks , William C. 1990 . “Perceptions of CPA's Concerning Advertising,” . The CPA Journal , 60 ( April ) : 96 – 99 .
   Google Scholar
• Cox , Steven R. , DeSerpa , Allan C. and Canby , William C. Jr. 1982 . “Consumer Information and the Pricing of Legal Services,” . Journal of Industrial Economics , 30 ( March ) : 305 – 318 .
   Google Scholar
• Darling , John R. and Taylor , Raymond E. 1987 . “A Longitudinal Comparative Study of the Changing Attitudes of Professionals Toward Advertising,” Paper presented at American Marketing Association Summer Educators's Conference, Toronto
   Google Scholar
• Folland , Sherman T. 1987 . “Advertising by Physicians: Behavior and Attitudes,” . Medical Care , 25 ( 4 ) : 311 – 326 .
   PubMed Web of Science ®Google Scholar
• Folland , Sherman , Peacock , Eileen and Pelfrey , Sandra . 1988 . “Advertising by Accountants: An Update,” . The CPA Journal , 55 ( December ) : 86 – 89 .
   Google Scholar
• Folland , Sherman , Peacock , Eileen and Pelfrey , Sandra . 1991 . “Advertising by Accountants: Attitudes and Practices,” . Journal of Professional Services Marketing , 6 ( 2 ) : 97 – 112 .
   Google Scholar
• Goldfarb v. Virginia Stale Bar Association . 1975 . 421 U.S. 773
   Google Scholar
• Hite , Robert E. and Fraser , Cynthia . 1988 . “Meta-analyses of Attitudes Toward Advertising by Professionals,” . Journal of Marketing , 52 ( July 1988 ) : 95 – 105 .
   Google Scholar
• Hite , Robert E. and Schultz , Norman O. 1987 . “A Survey of the Utilization of Advertising by CPA Firms,” . Journal of Professional Services Marketing , 1 ( 1/2 ) : 231 – 245 .
   Google Scholar
• Honeycutt , Archer W. and Wibker , Elizabeth A. 1991 . Consumers' Perceptions of Selected Issues Relating to Advertising by Lawyers . Journal of Professional Services Marketing , 7 ( 1 ) : 119 – 132 .
   Google Scholar
• In re: A.M.A. 1982 . 100 F.T.C. 572
   Google Scholar
• Kinney , Terry L. and King , Karen W. 1988 . “Consumer and Physician Attitudes Toward Advertising by Physicians,” Edited by: Leckenby , John D. Austin, TX : College of Communication, University of Texas, RC93–98. . in Proceedings of the 1988 Conference of the American Academy of Advertising
   Google Scholar
• MacDonald , Diane B. and Raymond , Mary Anne . 1991 . “Attorney Advertising: Do Attorneys Know Their Clients?” . Journal of Professional Services Marketing , 7 ( 1 ) : 99 – 118 .
   Google Scholar
• McCann , Michelle , Stem , Donald E. Jr. and Muehling , Darrel D. 1993 . “Attorneys' Attitudes toward Legal Advertising: A Longitudinal View,” . Journal of Professional Services Marketing , 8 ( 2 ) : 157 – 176 .
   Google Scholar
• “New Patients and Advertising” . 1989 . Dental Practice Outlook II (February), 8
   Google Scholar
• Reskin , Lauren R. 1986 . “Lawyer Advertising is on the Rise,” . ABA Journal , 72 ( April 1 ) : 44 – 45 . a)
   Google Scholar
• Reskin , Lauren R. 1986b . “PR is for City Slickers,” . ABA Journal , 72 ( May 1 ) : 53
   Google Scholar
• Rizzo , John A. 1988 . “Physician Advertising Revisited,” . Medical Care , 26 ( December ) : 1238 – 1244 .
   PubMed Web of Science ®Google Scholar
• Rizzo , John A. and Zeckhauser , Richard J. 1990 . “Advertising and Entry: The Case of Physician Services,” . Journal of Political Economy , 98 ( June ) : 476 – 500 .
   Web of Science ®Google Scholar
• Schroeder, Eric . 1990 . “Dental Fees: National and Regional Survey,” . Dental Management , 30 ( February ) : 24 – 29 .
   Google Scholar
• Shavell , Harold M. 1985 . “Today's Marketing-Cachet of Disaster,” . Journal of the California Dental Association , : 34 – 41 . (November)
   Google Scholar
• Stem , Donald E. Jr. , Laudadio , Dante M. and Israel , Jeff T. 1981 . “The Effects of Attorney Seniority on Legal Advertising Practice and Attitudes,” 189 – 220 . American Marketing Association Educators' Conference Proceedings
   Google Scholar
• Stevens , Robert E. , Loudon , David L. , McConkey , C. William and Dunn , Paul . 1992 . “Accountants, & Advertising: Image vs. Need,” . The National Public Accountant , 37 ( September ) : 46 – 51 .
   Google Scholar
• Traynor , Kenneth . 1984 . Accountant Advertising: Perceptions, Attitudes and Behaviors . Journal of Advertising Research , 23 ( December/January ) : 35 – 40 .
   Google Scholar
• Tripled , Tim . 1994 . “Lawyers Face Pressure to Become Marketers,” . Marketing News March 14 , : 9
   Google Scholar
• Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council . 1976 . 425 U.S. 748; 96 S.Ct. 1817. Professionals' Use of Advertising
   Google Scholar
• Wilson , Belinda . 1987 . “National Survey of Dentists' Income,” . Dental Management June , : 32 – 36 .
   Google Scholar