22
Views
3
CrossRef citations to date
0
Altmetric
Original Articles

Accountant Yellow Pages Advertising: Current Practice and Consumer Desires

&
Pages 159-173 | Published online: 22 Oct 2008

BIBLIOGRAPHY

  • Bradlow , David A. 1985 . “Positioning the Accounting Firm,” . The CPA Journal , 55 ( December ) : 10 – 8 .
  • Carver , M. Robert , King , Thomas E. and Label , Wayne A. 1979 . “Attitudes Toward Advertising By Accountants,” . Financial Executive , 47 ( October ) : 27 – 32 .
  • The CPA Letter . 1990 . (August), 3
  • Dupuy , George M. 1980 . “The Direct Solicitation Issue,” . Journal of Accountancy , 150 ( October ) : 84 – 90 .
  • Fletcher , Alan D. 1991 . Target Marketing Through the Yellow Pages Troy Michigan : Yellow Pages Publishers Association .
  • Freiden , Jon B. and Goldsmith , Ronald E. 1989 . “Prepurchase Information-Seeking For Professional Services,” . Journal of Services Marketing , 3 ( Winter ) : 45 – 55 .
  • Gavin , Thomas A. and Reagan , Carmen . 1988 . “Brochures: A Supportive Marketing Technique,” . The CPA Journal , 58 ( May ) : 88 – 90 .
  • Heischmidt , Kenneth A. and Elfrink , John . 1991 . “The Changing Attitudes of CPAs Toward Advertising,” . Journal of Advertising , 20 ( 2 ) : 39 – 52 .
  • Hite , Robert and Bellizzi , Joseph . 1986 . “Consumers' Attitudes Towards Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services,” . Journal of Advertising Research , 26 ( June ) : 45 – 54 .
  • Hite , Robert and Fraser , Cynthia . 1988 . “Meta-Analysis of Attitudes Toward Advertising by Professionals,” . Journal of Marketing , 52 ( July ) : 95 – 105 .
  • Marts , John A. , Honeycutt , Earl D. Jr. and Jane , A Kenan . 1989 . “How CPA Firms Market Their Services,” . Journal of Accountancy , 167 ( February ) : 111 – 3 .
  • National Yellow Pages Monitor . 1992 . National NYPM Ratings Report-1992 Release Sun Francisco, CA
  • Ott , Richard L. , David , Andrus and Ainsworth , Penney . 1991 . “Perceptions of Accountant Advertisements,” . The CPA Journal , 61 ( December ) : 74 – 75 .
  • Peacock , Eileen , Sandra , Pelfrey and Folland , Sherman . 1988 . “Advertising by Accountants: An Update,” . The CPA Journal , 58 ( December ) : 86 – 90 .
  • Scott , Richard A. and Rudderrow , Donna H. 1983 . “Advertising by Accountants: How Clients and Practitioners Feel About It,” . The Practical Accountant , 16 ( April ) : 71 – 6 .
  • Smith , Mickey C. 1985 . Contents of Hospital Advertisements in the Yellow Pages . Journal of Health Care Marketing , 5 ( Spring ) : 29 – 36 .
  • U.S. Statistical Abstract . Bureau of Census Current Population Report, No. 32

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.