BIBLIOGRAPHY
- Bradlow , David A. 1985 . “Positioning the Accounting Firm,” . The CPA Journal , 55 ( December ) : 10 – 8 .
- Carver , M. Robert , King , Thomas E. and Label , Wayne A. 1979 . “Attitudes Toward Advertising By Accountants,” . Financial Executive , 47 ( October ) : 27 – 32 .
- The CPA Letter . 1990 . (August), 3
- Dupuy , George M. 1980 . “The Direct Solicitation Issue,” . Journal of Accountancy , 150 ( October ) : 84 – 90 .
- Fletcher , Alan D. 1991 . Target Marketing Through the Yellow Pages Troy Michigan : Yellow Pages Publishers Association .
- Freiden , Jon B. and Goldsmith , Ronald E. 1989 . “Prepurchase Information-Seeking For Professional Services,” . Journal of Services Marketing , 3 ( Winter ) : 45 – 55 .
- Gavin , Thomas A. and Reagan , Carmen . 1988 . “Brochures: A Supportive Marketing Technique,” . The CPA Journal , 58 ( May ) : 88 – 90 .
- Heischmidt , Kenneth A. and Elfrink , John . 1991 . “The Changing Attitudes of CPAs Toward Advertising,” . Journal of Advertising , 20 ( 2 ) : 39 – 52 .
- Hite , Robert and Bellizzi , Joseph . 1986 . “Consumers' Attitudes Towards Accountants, Lawyers, and Physicians with Respect to Advertising Professional Services,” . Journal of Advertising Research , 26 ( June ) : 45 – 54 .
- Hite , Robert and Fraser , Cynthia . 1988 . “Meta-Analysis of Attitudes Toward Advertising by Professionals,” . Journal of Marketing , 52 ( July ) : 95 – 105 .
- Marts , John A. , Honeycutt , Earl D. Jr. and Jane , A Kenan . 1989 . “How CPA Firms Market Their Services,” . Journal of Accountancy , 167 ( February ) : 111 – 3 .
- National Yellow Pages Monitor . 1992 . National NYPM Ratings Report-1992 Release Sun Francisco, CA
- Ott , Richard L. , David , Andrus and Ainsworth , Penney . 1991 . “Perceptions of Accountant Advertisements,” . The CPA Journal , 61 ( December ) : 74 – 75 .
- Peacock , Eileen , Sandra , Pelfrey and Folland , Sherman . 1988 . “Advertising by Accountants: An Update,” . The CPA Journal , 58 ( December ) : 86 – 90 .
- Scott , Richard A. and Rudderrow , Donna H. 1983 . “Advertising by Accountants: How Clients and Practitioners Feel About It,” . The Practical Accountant , 16 ( April ) : 71 – 6 .
- Smith , Mickey C. 1985 . Contents of Hospital Advertisements in the Yellow Pages . Journal of Health Care Marketing , 5 ( Spring ) : 29 – 36 .
- U.S. Statistical Abstract . Bureau of Census Current Population Report, No. 32