Women's Advertising in Developing Nations: An Analysis of the Thematic and Information Content of Indian Magazine Advertisements

REFERENCES

• Aaker, David , A. and Douglas , M. Stayman . 1990 . “Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact.” . Journal of Advertising Research , 30 ( 4 ) : 7 – 17 .
   Web of Science ®Google Scholar
• Agrawal , Madhu . 1995 . “Review of a 40-year Debate in International Advertising.” . International Marketing Review , 12 ( 1 ) : 26 – 48 .
   Google Scholar
• Boddewyn , J. J. , Soehl , Tobin and Picard , Jacques . 1986 . “Standardization in International Marketing: Is Ted Levitt in Fact Right?” . Business Horizons , 26 : 69 – 75 . November/December
   Google Scholar
• Bullis , Douglas . 1997 . Selling to India's Consumer Market , Westport, CT : Quorum Books .
   Google Scholar
• Cheng , Hong and John , C. Schweitzer . 1996 . “Cultural Values Reflected in Chinese and U.S. Television Commercials.” . Journal of Advertising Research , : 27 – 44 . May/June
   Web of Science ®Google Scholar
• Courtney, Alice , E. and Thomas , W. Whipple . 1983 . Sex Stereotyping in Advertising , Lexington, MA : Lexington Books .
   Google Scholar
• Demetrulias, Diana , M. and Nina , R. Rosenthal . 1985 . “Discrimination against Females and Minorities in Microcomputer Advertising.” . Computers and the Social Science , 1 : 91 – 95 . April/June
   Google Scholar
• Didier , Guerin . 1999 . “Asia-Pacific Returning to Days of Sake and Roses.” . Advertising Age , 70 ( 44 ) : 60 October
   Google Scholar
• Ducoffe, Robert , H. 1995 . “How Consumers Assess the Value of Advertising.” . Journal of Current Issues and Research in Advertising , 17 : 1 – 18 . Spring
   Google Scholar
• Elinder , Erik . 1965 . “How International Can European Advertising Be?” . Journal of Marketing , 29 ( 2 ) : 7 – 11 .
   Web of Science ®Google Scholar
• Fatt, Arthur , C. 1967 . “The Danger of 'Local' International Advertising.” . Journal of Marketing , 31 ( 1 ) : 60 – 62 .
   Google Scholar
• Ferguson , Jill Hicks , Kreshel , Peggy J. and Spencer , F. Tinkham . 1990 . “In the Pages of Ms.: Sex Role Portrayals of Women in Advertising.” . Journal of Advertising , 19 ( 1 ) : 40 – 51 .
   Web of Science ®Google Scholar
• Ford , John , Voli , Patricia and Casey , Susan . 1998 . “Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis.” . Journal of Advertising , 27 ( 1 ) : 113 – 124 .
   Web of Science ®Google Scholar
• Gilly, Mary , C. 1988 . “Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States.” . Journal of Marketing , 52 ( 2 ) : 75 – 85 .
   Google Scholar
• Goffman , Erving . 1979 . Gender Advertisements , New York : Harper/Collophon .
   Google Scholar
• Griffin , Michael , Viswanath , K. and Schwartz , Dona . 1994 . “Gender Advertising in the U.S. and India: Exporting Cultural Stereotypes.” . Media, Culture & Society , 16 : 487 – 507 .
   Web of Science ®Google Scholar
• Ha , Louisa . 1995 . “ Beyond Globalization and Localization: Two Regional Approaches to International Advertising ” . In Enhancing Knowledge Development in Marketing , Edited by: Stern , Barbara and Zinkhan , George . Vol. 6 , 342 – 343 . Chicago, IL : American Marketing Association .
   Google Scholar
• Harvey, Michael , G. 1993 . “Point of View: A Model to Determine Standardization of the Advertising Process in International Markets.” . Journal of Advertising Research , 33 ( 4 ) : 57 – 64 . July/August
   Google Scholar
• Holbrook, Morris , B. 1987 . “Mirror, Mirror on the Wall: What's Unfair in The Reflections of Advertising?” . Journal of Marketing , 51 : 95 – 103 .
   Web of Science ®Google Scholar
• Hong, Jae , W. , Muderrisoglu , Aydin and George , M. Zinkhan . 1987 . “Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising.” . Journal of Advertising , 16 ( 1 ) : 55 – 62 .
   Google Scholar
• Huang , Jen-Hung . 1995 . “Cultural Values as Manifested in US and Taiwan Television Advertising,” in ” . In Enhancing Knowledge Development in Marketing , Edited by: Stern , Barbara and Zinkhan , George . Vol. 6 , 155 – 160 . Chicago, IL : American Marketing Association .
   Google Scholar
• James, William , M. and John , S. Hill . 1991 . “International Advertising Messages: To Adapt or Not to Adapt (That is the Question).” . Journal of Advertising Research , : 65 – 71 . June/July
   Web of Science ®Google Scholar
• Janus, Noreene , Z. 1981 . “Advertising and the Mass Media: Transnational Link between Production and Consumption.” . Media, Culture & Society , 3 : 13 – 23 .
   Web of Science ®Google Scholar
• Kerin, Roger , A. , Lundstrom , William J. and Sciglimpaglia , Donald . 1979 . “Women in Advertisements: Retrospect and Prospect.” . Journal of Advertising , 8 ( 3 ) : 37 – 42 .
   Google Scholar
• Kolbe, Richard , H. and Paul , J. Albanese . 1996 . “Man to Man: A Content Analysis of Sole-Male Images in Male-audience Magazines.” . Journal of Advertising , 25 ( 4 ) : 1 – 20 .
   Google Scholar
• Levitt , Theodore . 1983 . “The Globalization of Markets.” . Harvard Business Review , : 92 – 102 . May/June
   Web of Science ®Google Scholar
• McCracken , G. 1986 . “Culture and Consumption: A Theoretical Account of The Structure and Movement of the Cultural Meaning of Consumer Goods.” . Journal of Consumer Research , 13 : 71 – 84 .
   Web of Science ®Google Scholar
• Mueller , Barbara . 1990 . “Degrees of Globalization: Analysis of the Standardization Message Elements in Multinational Advertising.” . Current Issues and Research in Advertising , 12 ( 1 & 2 ) : 119 – 134 .
   Google Scholar
• Onkvisit , Sak and John , J. Shaw . 1999 . “Standardized International Advertising: Some Research Issues and Implications.” . Journal of Advertising Research , 39 ( 6 ) : 19 – 24 .
   Web of Science ®Google Scholar
• Pollay, Richard , W. 1983 . “ Measuring the Cultural Values Manifest in Advertising ” . In Current Issues and Research in Advertising , Edited by: Leigh , James H. and Martin , Claude R. Jr. 72 – 92 . Ann Arbor : Graduate School of Business, Division of Research, University of Michigan .
   Google Scholar
• Quelch, John , A. and Edward , J. Hoff . 1986 . “Customizing Global Marketing,” . Harvard Business Review , : 59 – 63 . May/June
   Web of Science ®Google Scholar
• Rajaratnam , Daniel , Hunt , James B. and Charles , S. Madden . 1995 . “Content Analysis of U.S. and Indian Magazine Advertising.” . Journal of International Consumer Marketing , 8 ( 1 ) : 93 – 109 .
   Google Scholar
• Reese, Nancy , A. , Whipple , Thomas W. and Alice , E. Courtney . 1987 . “Is Industrial Advertising Sexist?” . Industrial Marketing Management , 16 ( 4 ) : 231 – 240 .
   Google Scholar
• Resnik , Alan and Bruce , L. Stern . 1977 . “An Analysis of Information Content in Television Advertising.” . Journal of Marketing , 41 ( 1 ) : 50 – 53 .
   Web of Science ®Google Scholar
• Robin , Jeffrey . 1997 . Advertising and Indian language Newspapers: How Capitalism Supports (certain) Cultures and (some) States, 1947–1996 . Pacific Affairs , 70 : 1 – 84 . 57
   Google Scholar
• Sengupta , Subir and Pashupati , Kartik . 1996 . “Advertising in India: The Winds of Change,” in ” . In Advertising in Asia , Edited by: Toland Frith , Katherine . Iowa : Iowa State University Press .
   Google Scholar
• Strickland, Donald , E. , Finn , Andrew T. and Dow , M. Lambert . 1982 . “A Content Analysis of Beverage Alcohol Advertising.” . Journal of Studies on Alcohol , 43 ( 7 ) : 655 – 682 .
   PubMedGoogle Scholar
• Subramanian , Dilip . 1999 . “Economic Slowdown Fails To Dampen Ad Spends By India's Top Marketers.” . Marketing Magazine , 104 ( 33 ) : 7
   Google Scholar
• Wells , Ken . 1992 . “Global Ad Campaigns, After Many Missteps, Finally Pay Dividends,” The . Wall Street Journal , 27 : 1 August
   Google Scholar
• Wiles, Judith , A. , Wiles , Charles R. and Tjernlund , Anders . 1995 . “A Comparison of Gender Role Portrayals in Magazine Advertising: The Netherlands, Sweden and the USA.” . European Journal of Marketing , 29 ( 11 ) : 35 – 49 .
   Google Scholar
• Zhou , Nan , Mervin , Y and Chen , T . 1997 . “A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image?” . Journal of Business Ethics , 16 ( 5 ) : 485 – 495 .
   Google Scholar