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Medical Reference Services Quarterly Volume 24, 2005 - Issue 2
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Original Articles

Client Value Models Provide a Framework for Rational Library Planning (or, Phrasing the Answer in the Form of a Question)

Guillaume Van Moorsel MLIS, AHIP Health Sciences Library, Stamford Health System, 30 Shelburne Road, Stamford, CT, 06904-9317, USA
Pages 25-40 | Received 24 Sep 2004, Accepted 11 Oct 2004, Published online: 12 Oct 2008

References

  • Mahesh , G. 2002 . “Barriers to Marketing of Information Products and Services in Libraries.” . Bulletin of Information Technology , 22 ( 3 ) : 35 – 8 .
  • Rao , S. Sreenivas . 1999 . “Introduction to Marketing of Information Products and Services.” . In Marketing Information Products and Services: A Primer for Librarians and Information Professionals , Edited by: Jains , Abhinandan K. New Delhi : Tara McGraw-Hill Publishing Company Limited .
  • Webster , Frederick E. 1994 . Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company , New York : Wiley .
  • Zyman , Sergio. 1999 . The End of Marketing as We Know It , New York : HarperCollins Publishers, Inc. .
  • Wallace , Christina. 2004 . “Caution: Marketing Your Library May Work Too Well.” . MLA News , : 11
  • Bushing , Mary C. 1995 . “The Library's Product and Excellence.” . Library Trends , 43 ( 3 ) : 384 – 400 .
  • The Thomson Corporation . Available: http://www.isinet.com/products/evaltools/jcr/Accessed: October 1, 2004
  • Van Moorsel , Guillaume and Kenefick , Colleen. 2003 . “Long Island EBM Symposium: A Valuable Time Investment.” . MLA News , : 19

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