Development and Growth of the Business Class

References

• Michael , Adam . 1992 . “New Frontier: South Africa,” . Successful Meeting , 41 ( Iss: 11 ) October : 109 – 115 .
   Google Scholar
• Assael . 1985 . Marketing Management: Strategy and Action , Kent Publishing Company .
   Google Scholar
• Baines , P. 1988 . “Away On Business,” . Accent Magazine ,
   Google Scholar
• Tevvy , Ball . 1987 . “Flying Business Class,” . Successful Meetings , 36 ( lss:6 ) May : 87 – 89 .
   Google Scholar
• Bruning , E. R. , Scotton , D. W. and Jerresko , D. A. 1985 . “Segmentation Analysis of Domestic Airline Passenger Market,” . Journal of Academy of Marketing Science , 13 ( No. 1 ) Winter : 7 – 31 .
   Google Scholar
• Boeing Co. 1984 . World Air Travel Market Perspective.
   Google Scholar
• Malcom , Brown . 1991 . “Business on the Wing,” . Management Today , : 66 – 72 .
   Google Scholar
• Car'lzon , Jan . 1987 . “We Fly People, Not Planes,” . Across the Board , 24 ( lss:6 ) June : 16 – 23 .
   Google Scholar
• Cleverdon , R. 1984 . International Business Traveller: A New Megamarket , The Economist Intelligence Unit .
   Google Scholar
• Collis , Roger . 1990 . “Business Travel: Marketing Wars,” . International Management , 45 ( Iss:2 ) March : 60 – 62 .
   Google Scholar
• Cotter , Marion . 1990 . “Business Travels: Safety Rules the Skies,” . Euromonev , April : 107 – 113 .
   Google Scholar
• Dana , D. , Fletcher , J. and Mitchell , P. 1985 . “How the Business Traveller Changed The Economics and the Bottom Line at SAS,” . International Management , February
   Google Scholar
• Driben , Louise . 1992 . “Travel Fax,” Sales? . Marketing Management , 144 ( Iss:6 ) June : 139 – 141 .
   Google Scholar
• Ferguson , Jeremy . 1988 . “An Executive Guide to Traveling in Style Class Action,” . Canadian Business , 61 ( lss:3 ) March : 87
   Google Scholar
• Flint , Perry . 1992 . “Let's Start an Airline,” . Air Transport World , 29 ( Iss: 10 ) October : 50 – 54 .
   Google Scholar
• Freeman , Laurice . 1991 . “Travel Budget Under Siege,” . Advertising Age. , 62 ( lss:4 ) January 28 : 29
   Google Scholar
• Gunderman , Mary . 1991 . “Site Selection: Dallas/Fort Worth Area,” . Successful Meetings , 40 ( Iss:2 ) February : 135 – 143 .
   Google Scholar
• Halely , R. I. 1968 . “Benefit Segmentation: A Decision-Oriented Research Tool,” . Journal of Marketing , July
   Google Scholar
• Glenn , Hasck . 1991 . “Somber Tourism Report,” . Hotel & Management , 206 ( lss:4 ) March 11 : 2 34
   Google Scholar
• Jones David , C. 1992 . “Insurers Keeping a Close Watch on Travel Costs,” . National Underwriter , 96 ( lss:30 ) July 27 : 10 30
   Google Scholar
• Erdener , Kaynak and Kucukemiroglu , Orsay . 1993 . “Marketing Airlines Internationally: U.S. Travellers' Attitude Toward Domestic Versus Foreign Carriers,” . In Developments in Marketing Science Edited by: Michael , Levy and Grewal , Dhruv . Vol. XVI , 176 – 180 .
   Google Scholar
• Kotler , Philip . 1986 . Principles Of Marketing , Englewood Cliffs : PTentice Hall .
   Google Scholar
• Kotler , Philip . 1984 . Marketing Management: Analysis, Planning and Control , Englewood Cliffs : Prentice Hail .
   Google Scholar
• Jennifer , Lawrence . 1992 . “The Inventor Will Always Get the Edge: Crandall,” . Advertising Age , 63 ( Iss: 19 ) May 11 : 1 62–63
   Google Scholar
• Loudon , D. and Bitta , A. 1984 . Consumer Behavior: Concepts and Applications , McGraw-Hill .
   Google Scholar
• Luray , Martin . 1992 . “Beating the Business Travel Blues,” . CFO: The Magazine for Senior Financial Executive , 8 ( Iss:4 ) April : 17 – 24 .
   Google Scholar
• Maclachian , M. 1985 . “Travel Trade Asia: A Move Upmarket,” . Far Eastern Economic Review , September
   Google Scholar
• Maiden , S. 1988 . “Airport Congestion and Constraints To Growth,” . Travel & Tourist Analyst , The Economic Intelligence Unit
   Google Scholar
• Marshall , Anthony . 1991 . “Develop Programs to Lure Business Travelers Back,” . Hotel & Motel Management , 20 ( lss:6 ) April 8 : 18
   Google Scholar
• Catherine , Mayer . 1992 . “Pool of Knowledge,” . International Management , 47 ( Iss:6 ) June : 86
   Google Scholar
• McClenahen John , S. 1991 . “Welcome to the Unfriendly Skies,” . Industry Week , 240 ( lss: l I ) June 3 : 14 – 16 .
   Google Scholar
• McWhirter , A. 1986 . “Business as Usual,” . Business Traveller , May
   Google Scholar
• Mehta Subhash , C , James Loh , C. M. and Sanjay Mehta , S. 1991 . “Incentive-Travel Marketing: The Singapore Approach,” . The Cornell HRA Quariely , 32 ( No.3 ) October : 67 – 74 .
   Google Scholar
• Myres James , H. 1976 . “Benefit Segmentational Analysis: A New Tool For Product Planning,” . Journal of Marketing , October
   Google Scholar
• Narodick , K. G. 1972 . “Determinants of Airline Market-Share,” . Journal of Advertising Research , 12 ( lss: 5 ) October : 31 – 36 .
   Google Scholar
• Narodick , K. G. 1972 . “What Motivates the Consumers Choice of an Airline?” . Journal of Retailing , 48 ( lss: I ) Spring : 30 – 38 .
   Google Scholar
• James , Ott . 1991 . “Airline Officials Fear Forecasts of Recovery Were Too Upbeat,” . Aviation Week & Space Technology , 135 ( lss: 13 ) September : 30 – 31 .
   Google Scholar
• James , Ott . 1992 . “Modest World Airline Traffic Growth Seen for 92, Bigger H ike Eyed for 93,” . Aviation Week & Space Technology , 136 ( lss: 11 ) March 16 : 61 – 63 .
   Google Scholar
• Pennington , Sara . 1991 . “Plain or with Trimmings?” . Management Today , April : 95 – 98 .
   Google Scholar
• Ray , P. 1985 . “A First Class Case For a Better Business Deal,” . Executive Travel , June
   Google Scholar
• Ries , A. and Trout , J. 1982 . Positioning; The Battle For Your Mind , New York : Warner Books .
   Google Scholar
• Sambrook , Clare . 1990 . “Business Travel-High hopes,” . Marketing , 30 August : 23 – 24 .
   Google Scholar
• Schwartz , Joe . 1987 . “Taking Care of Business,” . American Demographics , 9 ( lss:7 ) July : 50 – 51 .
   Google Scholar
• Shaw , S. 1982 . Air Transport: A Marketing Perspective , London : Pitman .
   Google Scholar
• Sims , John . 1991 . “The Credit Cards You Need Most When You Hit the Road,” . Money , 20 ( Iss:7 ) July : 131 – 132 .
   Google Scholar
• Smerai , Egon . 1988 . “Tourism Demand Economic Theory and Econometrics: An Integrated Approach,” . Journal of Travel Research , 26 ( 4 ) Spring : 38 – 43 .
   Google Scholar
• Stephenson Frederick , J. and Richard Fox , J. 1992 . “Corporate Strategies for Frequent Flier Programs,” . Transportation Journal , 32 Fall : 38 – 50 .
   Google Scholar
• Waters , S. 1984 . “The Big Picture,” . World Travel Industry World Yearbook ,
   Google Scholar
• Wells , A. 1984 . Air Transportation: A Management Perspective Wadsworth, California
   Google Scholar
• Westlake , Michael . 1992 . “Aviation and Aerospace: Changes in the Air,” . Far Eastern Economic Review , 155 ( lss:8 ) February 27 : 29 – 32 .
   Google Scholar
• Wind , Y. 1982 . Product Policy: Concepts, Methods and Strategy , Addison-Wesley .
   Google Scholar
• World Airline Statistics . June 1986 . Air Transport World June ,
   Google Scholar
• Yesawich Peter , C. 1991 . “Who Are the Guests of the 90s?” . Lodging Hospitality , 47 ( lss: 10 ) October : 50
   Google Scholar
• Zallocco , R. L. , Scolton , D. W. and Jeresko , D. A. 1983 . “Strategic Market Planning in the Commercial Airline Industry,” . Journal of Academy of Marketing Science , II ( lss: 4 ) Fall : 404 – 416 .
   Google Scholar