References
- Much of the following section is based on material in Weinstein, Art. 1994 . Market Segmentation: Using Demographics, Psychographics, and Other Niche Marketing Techniques to Predict Customer Behavior, , Revised Edition , 141 – 144 . Chicago : Irwin Professional Publishing .
- Haley , Russell I. 1984 . “Benefit Segments: Backwards and Forwards,” . Journal of Advertising Research , February/March : 19 – 25 .