Benefit Segmentation in Practice

References

• Aaker , D. A. and Day , G. S. 1990 . Marketing Research, , Fourth Edition , New York : John Wiley & Sons, Inc. .
   Google Scholar
• Giacobbe , R. W. and Segal , M. N. 1994 . Certifying Researchers: Segmentation by Attitudes . Marketing Research , 6 ( #3 ) : 23 – 29 .
   Google Scholar
• Green , P. E. , Tull , D. S. and Albaum , G. 1988 . Research for Marketing Decisions, , Fifth Edition , Englewood Cliffs, NJ : Prentice-Hall. .
   Google Scholar
• Haley , R. I. 1985 . Developing Effective Communications Strategy , New York : John Wiley. .
   Google Scholar
• Kaufman , L. and Rousseeuw , P. J. 1990 . Finding Groups in Data, An Introduction to Cluster Analysis , New York : John Wiley & Sons, Inc. .
   Google Scholar
• Myers , J. H. 1996 . Segmentation and Positioning for Strategic Marketing Decisions , Chicago, IL : American Marketing Association. .
   Google Scholar
• Rencher , A. C. 1998 . Multivariate Statistical Inference and Applications , New York : John Wiley & Sons, Inc. .
   Google Scholar