0
Views
2
CrossRef citations to date
0
Altmetric
Original Articles

Do Benefit Segments Have Demographic Correlates?

A Preliminary Investigation in the Market for Dental Care Services

, &
Pages 77-92 | Published online: 15 Oct 2008

References

  • Anderson , Thomas W. Jr. , Cox , Eli P. and Fulcher , David G. 1976 . “Bank Selection Decisions and Market Segmentation,” . Journal of Marketing , 40 January : 40 – 45 .
  • Andrus , David and Buchheister , James . 1985 . “Major Factors Affecting Dental Consumer Satisfaction,” . Health Marketing Quarterly , 3 : 57 – 68 . Fall
  • Barnes , Nora G. and Mowatt , Daphne . 1986 . “An Examination of Patient Attitudes and Their Implications For Dental Service Marketing,” . Journal of Health Care Marketing , 6 September : 60 – 63 .
  • Bass , Frank M. and Wilkie , Williams L. 1973 . “Comparative Analysis of Attitudinal Predictions of Brand Preference,” . Journal of Marketing Research , 10 August : 262 – 269 .
  • Bearden , William O. 1977 . “Determinant Attributes of Store Patronage: Downtown Versus Outlying Shopping Centers,” . Journal of Retailing , 53 : 15 – 22 . Summer
  • Berenson , Mark L. , Levine , David M. and Goldstein , Matthew . 1983 . Intermediate Statistical Methods and Applications: A Computer Package Approach , Engle-wood Cliffs, N.J. : Prentice-Hall, Inc .
  • Bush , Robert P. and Nitse , Philip S. 1992 . “Retail Versus Private Dental Practices: Do the Patients Differ?” . Journal of Health Care Marketing , 12 ( 1 ) : 39 – 47 .
  • Calinski , T. and Harabasz , J. 1974 . “A Dendrite Method for Cluster Analysis,” . Communications in Statistics , 3 : 127
  • Chakraborty , Goutam , Gaeth , Gary J. and Cunningham , Marsha . 1993 . “Understanding Consumers' Preferences for Dental Service,” . Journal of Health Care Marketing , 13 ( 3 ) : 48 – 58 .
  • Day , George S. 1990 . Market Driven Strategy: Processes for Creating Value , New York : The Free Press .
  • Dickson , Peter R. and Ginter , James L. 1987 . “Market Segmentation, Product Differentiation, and Marketing Strategy,” . Journal of Marketing , 51 April : 110
  • Dolinsky , Arthur L. and Caputo , Richard K. 1990 . “The Role of Health Care Attributes and Demographic Characteristics in the Determination of Health Care Satisfaction,” . Journal of Health Care Marketing , 10 ( 4 ) : 31 – 39 .
  • Duda , Richard O and Hart , Peter E. 1973 . Pattern Classification and Scene Analysis , New York : John Wiley & Sons, Inc .
  • Frank , Ronald E. , Massy , William F. and Wind , Yoram . 1972 . Market Segmentation , Englewood Cliffs, NJ : Prentice-Hall, Inc .
  • Gopalakrishna , Pradeep and Mummalaneni , Venkatapparao . 1993 . “Influencing Satisfaction for Dental Services,” . Journal of Health Care Marketing , 13 16 – 22 . Winter
  • Griffith , Rodney L. and Pol , Louis G. 1994 . “Segmenting Industrial Markets,” . Industrial Marketing Management , 23 : 39 – 46 .
  • Hair , Joseph F. , Anderson , Rolph E. , Tatham , Ronald L. and Black , William C. 1995 . Multivariate Data Analysis with Readings, , 4th ed. , New York : Macmillan Publishing Company. .
  • Haley , Russell I. 1968 . “Benefit Segmentation: A Decision Oriented Research Tool,” . Journal of Marketing , 32 July : 30 – 35 .
  • Hawes , Jon M. and Prough , George E. 1988 . “Analyzing the Market for Dental Services,” . Health Marketing Quarterly , 5 ( 1/2 ) : 171 – 182 .
  • Hill , Jeanne C. , Garner , S. J. and Hanna , Michael E. 1990 . “What Dental Professionals Should Know About Dental Consumers,” . Health Marketing Quarterly , 8 ( 1/2 ) 45 – 57 .
  • Hite , Robert E. , Bellizzi , Joseph A. and Andrus , David M. 1988 . “Consumer Versus Dentist Attitudes Toward Dental Services Advertising,” . Journal of Health Care Marketing , 8 ( 1 ) : 30 – 38 .
  • Lumpkin , James R. , Greenberg , Barnett A. and Jac Goldstucker , L. 1985 . “Marketplace Needs of the Elderly: Determinant Attributes and Store Choice,” . Journal of Retailing , 61 75 – 105 . Summer
  • Malhotra , Naresh K. 1989 . “Segmenting Hospitals for Improved Management Strategy,” . Journal of Health Care Marketing , 9 September : 45 – 52 .
  • Moriarty , Rowland T. and David , Reibstein J. 1986 . “Benefit Segmentation in Industrial Markets,” . Journal of Business Research , 14 December : 463 – 486 .
  • Peter , Paul J. and Olson , Jerry C. 1993 . Consumer Behavior and Marketing Strategy, , 3rd ed. , Homewood, IL : Richard D. Irwin, Inc .
  • Punj , Garish and Stewart , David W. 1983 . “Cluster Analysis in Marketing Research: Review and Suggestions for Application,” . Journal of Marketing Research , 20 May : 122 – 123 .
  • Rangan , Kasturi V. , Moriarty , Rowland T. and Swartz , Gordon S. 1992 . “Segmenting Customers in Mature Industrial Markets,” . Journal of Marketing , 56 October : 72 – 82 .
  • Robertson , Thomas S. and Barich , Howard . 1992 . “A Successful Approach to Segmenting Industrial Markets,” . Planning Review , 20 ( 6 ) : 4 – 11 .
  • Sanchez , Peter M. and Bonner , Greg P. 1989 . “Dental Services Advertising: Does It Affect Consumers?” . Journal of Health Care Marketing , 9 ( 4 ) : 27 – 33 .
  • SAS Institute, Inc. 1990 . SAS/STAT User's Guide, , 4th ed. , N.C. : Cary . Version 6
  • Schaninger , Charles M. and Buss , Christian W. 1986 . “Removing Response-Style Effects in Attribute-Determinance Ratings to Identify Market Segments,” . Journal of Business Research , 14 : 237 – 252 .
  • Sinclair , Steven A. and Stalling , Edward C. 1990 . “How to Identify Differences Between Market Segments With Attribute Analysis,” . Industrial Marketing Management , 19 : 31 – 40 .
  • Spekman , Robert E. 1981 . “Segmenting Buyers in Different Types of Organizations,” . Industrial Marketing Management , 10 : 43 – 48 .
  • Wind , Yoram . 1978 . “Issues and Advances in Segmentation Research,” . Journal of Marketing Research , 15 August : 317 – 337 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.