References
- Bartels , R . 1951 . Influences on the Development of Marketing Thought: 1900–1923 . Journal of Marketing , 16 ( 1 ) : 1 – 17 .
- Berry , L. L . 1983 . “ Relationship Marketing ” . In Emerging Perspectives on Services Marketing , Edited by: Berry , Shostack L.L.G.L. and Upah , G. D. 25 – 28 . Chicago : American Marketing Association .
- Berry , L. L . 1995 . Relationship Marketing of Services-Growing Interest, Emerging Perspectives . Journal of the Academy of Marketing Science , 23 ( 4 ) : 236 – 245 .
- Christopher , Payne M.A. and Ballantyne , D . 1991 . Relationship Marketing: Bringing Quality, Customer Service and Marketing Together , Oxford : Butterworth Heinemann .
- Gronroos , Christian . 1983 . Strategic Management and Marketing in the Service Sector , 70 Cambridge, MA : Marketing Science Institute .
- Gummesson , Evert . 1987 . The New Marketing: Developing Long Term Interactive Relationships . Long Range Planning , 20 ( 4 ) : 10 – 20 .
- Hakansson , H. 1982 . International Marketing and Purchasing of Industrial Goods: An Interaction Approach , Chichester : Wiley .
- Jones , B. and Monieson , D . 1990 . Early Development of the Philosophy of Marketing Thought . Journal of Marketing , 54 ( 1 ) : 102 – 113 .
- Kotler , P . 1972 . Marketing Management: Analysis, Planning, and Control , Englewood Cliffs : Prentice-Hall .