849
Views
4
CrossRef citations to date
0
Altmetric
Original Articles

The 4Ps of Relational Marketing, Perspectives, Perceptions, Paradoxes and Paradigms

Learnings from Organizational Theory and the Strategy Literature

&
Pages 59-84 | Published online: 25 Sep 2008

References

  • Ansoff , H. I. 1965 . ‘Corporate Strategy’ , New York : Mc. Graw-Hill .
  • Argyris , C. and Schon , D. A. 1978 . ‘Organizational learning: A theory of action perspective.’ , Reading, MA : Addison-Wesley .
  • Berger , P. and Luckmann , T. 1966 . ‘The social construction of reality.’ , New York : Doubleday .
  • Bieri , J. “ ‘Cognitive Structure in Personality’ ” . In Personality: Theory and Information Processing , Edited by: Schroder , H. M. and Suedfeld , P. 178 New York, NY : Ronald Press . By the same token, Bieri (p. 179) uses the word ‘strategy’ in the context of psychology, 1971
  • Bohm , D. 1978 . ‘The Implicate Order: A New Order for Physics’ . Process Studies , 8 : 73 – 102 .
  • Boulding , K. E. 1956b . ‘General Systems Theory-The Skeleton of Science.’ . Management Science , 2 : 197 – 208 .
  • Bourgeois , L. J. III . 1980 . ‘Strategy and Environment: A Conceptual Integration’ . Academy of Management Review , 5 ( No. 1 ) : 25 – 39 .
  • Bourgeois , L. J. Ill and Brodwin , David R. 1984 . ‘Strategic Implementation: Five Approaches to an Elusive Phenomenon’ . Strategic Management Journal , 5 ( 3 ) Jul/Sep.
  • Bourgeois , L. J. 1985 . ‘Strategic goals, perceived uncertainty, and economic performance in volatile environments’ . Academy of Management Journal , 28 : 548 – 573 .
  • Burrell , G. and Morgan , G. 1979 . ‘Sociological Paradigms and Organizational Analysis.’ , London : Heinemann Educational Books .
  • Chaffee , E. E. 1985 . ‘Three Models of Strategy’ . Academy of Management Review , 10 ( 1 ) : 89 – 98 .
  • Chandler , A. D. Jr. 1962 . ‘Strategy and Structure: Chapters in the History of the Industrial Enterprise’ , Cambridge, MA : MIT Press .
  • Cyert , R. and March , J. 1963 . ‘A behavioral theory of the firm.’ , New York : Prentice Hall .
  • Daft , R. L. 1984 . ‘Toward a model of organizations as interpretation systems’ . Academy of Management Review , 9 ( 2 ) : 284 – 295 .
  • Daft , R. L. , Sormunen , J. and Parks , D. 1988 . ‘Chief Executive Scanning, Environmental Characteristics and Company Performance: An Empirical Study’ . Strategic Management Journal , 9 : 123 – 139 .
  • Dill , W. R. 1958 . ‘Environment as an influence on managerial autonomy’ . Administrative Science Quarterly , 2 : 409 – 443 .
  • Dunbar , R. L. M. , Dutton , J. and Torbert , W. R. 1982 . ‘Crossing mother: Ideological constraints on organizational improvements’ . Journal of Management Studies , 19 : 91 – 108 .
  • Duncan , R. G. 1972 . ‘Characteristics of organizational environments and perceived environmental uncertainty’ . Administrative Science Quarterly , 17 ( 2 ) : 313 – 327 . (a)
  • Elfring , T. and Volberda , H. W. 1998 . ‘New Directions in Strategy: Beyond Fragmentation’ , London : Sage .
  • Hambrick , D. D. and Snow , Ch. C. 1977 . ‘A contextual model of strategic decision making in organizations’ . Academy of Management Proceedings , : 108 – 112 .
  • Hatch , M. J. 1993 . ‘The Dynamics of Organizational Culture’ . The Academy of Management Review , 18 ( 4 ) : 657 – 93 .
  • Hatten , K. J. 1979 . “ ‘Quantitative research methods in strategic management.’ ” . In Strategic management: A new view of business policy and planning , Edited by: Schendel , D. E. and Hofer , C. W. 448 – 467 . Boston : Little, Brown .
  • Hart , S. L. 1992 . ‘An Integrative Framework for Strategy-Making Process’ . Academy of Management Review , 17 ( 2 ) : 327 – 351 .
  • Hofer , C. W. 1973 . ‘Some preliminary research on patterns of strategic behavior’ . Academy of Management Proceedings , 46–59
  • Kuhn , T. S. 1970 . The Structure of Scientific Revolutions , Chicago : University of Chicago Press .
  • Lawrence , P. and Lorsch , J. 1967 . ‘Organization and environment.’ , Boston : Division of Research, Harvard Business School .
  • Lindblom , C. E. 1959 . ‘The Science of 'Muddling Through.'’ , Vol. 19 , 78 – 88 . Public Administration Review .
  • Masson , R. O. and Mitroff , I. 1981 . Challenging Strategic Planning Assumptions , New York : John Wiley .
  • Maturana , H. and Varela , F. 1980 . Autopoiesis and Cognition: The Realization of the Living , London : Reidl .
  • Meyerson , M. and Banfield , E. 1955 . ‘Politics, planning and the public interest.’ , Glencoe, IL : Free Press .
  • Miller , D. 1982 . ‘Evolution and Revolution: A Quantum View of Structural Change in Organizations’ . Journal of Management Studies , 19 : 131 – 151 .
  • Miller , D. 1986 . ‘Configurations of Strategy and Structure: Towards a Synthesis’ . Strategic Management Journal , 7 : 233 – 249 .
  • Miller , D. 1996 . ‘Configurations revisted’ . Strategic Management Journal, Chichester , 17 ( Iss. 7 ) Jul : 505 8 pgs.
  • Miller , D. and Friesen , P. H. 1982 . ‘Strategy-Making and Environment: The Third Link’ . Strategic Management Journal , 4 ( b ) : 221 – 235 .
  • Mintzberg , H. 1987 . ‘The Strategy Concept 1: Five Ps for Strategy’ . California Management Review , 30 ( 1 ) June : 11 – 24 .
  • Mintzberg , H. , Ashland , B. and Lampel , J. 1998 . ‘Strategy Safari: A guided tour through the Wilds of Strategic Management.’ , The Free Press .
  • Mitroff , I. I. and Emshoff , J. R. 1979 . ‘On strategic assumption-making: A dialectical approach to policy and planning’ . Academy of Management Review , 4 : 1 – 13 .
  • Morgan , G. 1980 . ‘Paradigms, Metaphors and Puzzle Solving in Organization Theory.’ . Administrative Science Quarterly , 25 : 605 – 622 .
  • Oswald , S. L. , Mossholfer , K. W. and Harris , S. G. ‘Relations between Strategic Involvement and Managers' perceptions of environment and competitive strengths.’ , Thousand Oaks : Group & Organization Management . Sep 1997
  • Pfeffer , J. and Salancik , G. R. 1978 . The External Control of Organizations: A Resource Dependence Perspective , New York : Harper & Row .
  • Pfeffer , J. 1981 . “ Management as symbolic action: The creation and maintenance of organizational paradigms ” . In Research in organizational behavior , Edited by: Cummings , L. L. and Staw , B. M. 1 – 52 . Greenwood, C.T. : JAI Press .
  • Porter , M. E. 1980 . Competitive Strategy: Techniques for Analyzing Industries and Competitors , New York : Free Press .
  • Prahalad , C. K. and Bettis , R. A. 1986 . ‘The Dominant Logic: A New Linkage Between Diversity and Performance.’ . Strategic Management Journal , 7 : 485 – 501 .
  • Prahalad , C. K. and Hamel , G. 1990 . ‘The core Competence of the Corporation’ . Harvard Business Review , 68 ( 3 ) June : 79 – 91 .
  • Quinn , J. B. 1978 . ‘Strategic Change: Logical incrementalism’ . Sloan Management Review , 20 ( 1 ) : 7 – 21 .
  • Quinn , J. B. 1980a . Strategies for Change: Logical Incrementalism , Homewood, IL : Irwin .
  • Rumelt , R. P. 1997 . “ ‘The Evaluation of Business Strategy.’ ” . In The Strategy Process, , 3d éd. , Edited by: Mintzberg , H. and Quinn , J. B. Englewood Cliffs, NJ : Prentice Hall .
  • Schon , D. A. 1963 . Invention and the Evolution of Ideas , London : Tavistock .
  • Schon , D. A. 1979 . ‘Generative Metaphor: A Perspective on Problem Setting in Sobrisge , Cambridge University Press .
  • Selznick , P. 1957 . Leadership in Administration: A Sociological Interpretation , Evanston, IL : Row, Peterson .
  • Shrivatava , P. and Mitroff , I. 1984 . ‘Enhancing Organizational Research Utilization: The Role of Decision Maker's Assumptions’ . Academy of Management Review , 9 ( 1 ) : 18 – 26 .
  • Smircich , L. and Morgan , G. 1982 . ‘Leadership: The management of meaning’ . Journal of Allied Behavior Science , 18 ( 3 ) : 257 – 273 .
  • Smircich , L. and Stubbart , C. 1985 . ‘Strategic Management in an Enacted World’ . Academy of Management Review , 10 ( 4 ) : 724 – 736 .
  • Starbuck , W. H. 1982 . ‘Congealing oil: Inventing ideologies to justify acting ideologies out’ . Journal of Management Studies , 19 : 3 – 27 .
  • Thomas , K. and Tymon , A. 1982 . ‘The necessary qualities of relevant research: Lessons from recent criticisms of organizational science’ . Academy of Management Review , 7 : 345 – 352 .
  • Thompson , J. D. 1967 . ‘Organizations in action.’ , New York : Mc Graw-Hill .
  • Thorelli , H. B. 1995 . The Ecology of Organizations, Integral Strategy , JAI Press .
  • Weick , K. E. 1969 . ‘The social psychology of organizing.’ , Reading, Mass : Addison-Wesley .
  • Weick , K. E. The Social Psychology of Organizing , first edition 1969, second edition 1979 , Reading, MA : Addison-Wesley .
  • Weick , K. E. and Draft , R. L. 1983 . “ The effectiveness of interpretation systems ” . In Organizational effectiveness: A comparison of multiple models , Edited by: Cameron , K. S. and Whetten , D. A. 71 – 93 . New York : Academic Press .
  • Wernerfelt , B. 1984 . “A Resource-based View of the Firm.’ . Strategic Management Journal , 5 : 171 – 180 .
  • Weiss , C. H. and Bucuvalas , M. J. 1980 . ‘Truth tests and utility tests: Decision-makers frames of reference for social science research.’ . American Sociological Review , 45 : 302 – 314 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.