Influence of Thai Street Food Quality, Price, and Involvement on Traveler Behavioral Intention: Exploring Cultural Difference (Eastern versus Western)

References

• Moyle C, Moyle B, Burgers H. Entrepreneurial strategies and tourism industry growth. Tour Manage Perspect. 2020;35:100708. doi:10.1016/j.tmp.2020.100708
   Web of Science ®Google Scholar
• Steenkamp JEM, Baumgartner H. Assessing measurement invariance in Cross‐National Consumer Research. J Consumer Res. 1998;25(1):78–107. doi:10.1086/209528
   Web of Science ®Google Scholar
• TAT announces Phuket’s inclusion among the ‘World’s Best Places to Visit’—TAT Newsroom; 2022. Available from: https://www.tatnews.org/2019/07/tat-announces-phukets-inclusion-among-The-worlds-best-places-to-visit/. Accessed January 13, 2023.
   Google Scholar
• TAT Newsroom. Thailand Foundation launches video clips on Thai street food cooking; 2018. Available from: https://www.tatnews.org/2018/02/thailand-foundation-launches-video-clips-thai-street-food-cooking/. Accessed January 13, 2023.
   Google Scholar
• World Tourism Organization (UNWTO). UNWTO Tourism Highlights: 2018 Edition. World Tourism Organization (UNWTO); 2018.
   Google Scholar
• Henderson JC, Yun OS, Poon P, Biwei X. Hawker centres as tourist attractions: the case of Singapore. Int J Hospital Manage. 2012;31(3):849–855. doi:10.1016/j.ijhm.2011.10.002
   Web of Science ®Google Scholar
• Chang RCY, Kivela J, Mak AHN. Attributes that influence the evaluation of travel dining experience: when East meets West. Tour Manage. 2011;32(2):307–316. doi:10.1016/j.tourman.2010.02.009
   Web of Science ®Google Scholar
• Choe JY, Kim S. Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention. Int J Hospital Manage. 2017;71:1–10. doi:10.1016/j.ijhm.2017.11.007
   Web of Science ®Google Scholar
• Rousta A, Jamshidi D. Food tourism value: investigating the factors that influence tourists to revisit. J Vacation Market. 2020;26(1):73–95. doi:10.1177/1356766719858649
   Web of Science ®Google Scholar
• Chang S. Food tourism in Korea. J Vacation Market. 2021;27(4):420–436. doi:10.1177/13567667211009580
   Web of Science ®Google Scholar
• Mak AHN, Lumbers M, Eves A, Chang RCY. Factors influencing tourist food consumption. Int J Hospital Manage. 2012;31(3):928–936. doi:10.1016/j.ijhm.2011.10.012
   Web of Science ®Google Scholar
• Torres Chavarria LC, Phakdee-auksorn P. Understanding international tourists’ attitudes towards street food in Phuket, Thailand. Tour Manage Perspect. 2017;21:66–73. doi:10.1016/j.tmp.2016.11.005
   Web of Science ®Google Scholar
• Ab Karim S, Chi CGQ. Culinary tourism as a destination attraction: an empirical examination of destinations’ food image. J Hosp Market Manage. 2010;19(6):531–555. doi:10.1080/19368623.2010.493064
   Google Scholar
• Choi J, Lee A, Ok C. The effects of consumers’ perceived risk and benefit on attitude and behavioral intention: a study of street food. J Travel Tour Market. 2013;30(3):222–237. doi:10.1080/10548408.2013.774916
   Web of Science ®Google Scholar
• Henderson JC. Street food and tourism: a southeast asian perspective. In: Park E, Kim S, Yeoman I, editors. Food Tourism in Asia. Singapore: Springer; 2019:45–57. doi:10.1007/978-981-13-3624-9_4
   Google Scholar
• TAT Newsroom. Amazing Thai Taste Festival 2017 to showcase authentic cuisine of Thailand; 2017. Available from: https://www.tatnews.org/2017/05/amazing-thai-taste-festival-2017-showcase-authentic-cuisine-thailand/. Accessed January 13, 2023.
   Google Scholar
• Heung VCS, Gu T. Influence of restaurant atmospherics on patron satisfaction and behavioral intentions. Int J Hospital Manage. 2012;31(4):1167–1177. doi:10.1016/j.ijhm.2012.02.004
   Web of Science ®Google Scholar
• Jang YJ, Kim WG, Bonn MA. Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants. Int J Hospital Manage. 2011;30(4):803–811. doi:10.1016/j.ijhm.2010.12.012
   Web of Science ®Google Scholar
• Kwun DJW. Effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: a gender-difference approach. Int J Hospital Manage. 2011;30(2):252–261. doi:10.1016/j.ijhm.2010.09.001
   Web of Science ®Google Scholar
• Kim YG, Eves A. Construction and validation of a scale to measure tourist motivation to consume local food. Tour Manage. 2012;33(6):1458–1467. doi:10.1016/j.tourman.2012.01.015
   Web of Science ®Google Scholar
• Stone MJ, Soulard J, Migacz S, Wolf E. Elements of memorable food, drink, and culinary tourism experiences. J Travel Res. 2018;57(8):1121–1132. doi:10.1177/0047287517729758
   Web of Science ®Google Scholar
• Han H, Ryu K. The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry. J Hosp Tour Res. 2009;33(4):487–510. doi:10.1177/1096348009344212
   Web of Science ®Google Scholar
• Kim HJ, Park J, Kim MJ, Ryu K. Does perceived restaurant food healthiness matter? Its influence on value, satisfaction and revisit intentions in restaurant operations in South Korea. Int J Hospital Manage. 2013;33(1):397–405. doi:10.1016/j.ijhm.2012.10.010
   Web of Science ®Google Scholar
• Tsai C-T, Wang Y-C. Experiential value in branding food tourism. J Destination Market Manage. 2017;6(1):56–65. doi:10.1016/j.jdmm.2016.02.003
   Web of Science ®Google Scholar
• Lefrid M, Torres EN. Hungry for food and community: a study of visitors to food and wine festivals. J Vacation Market. 2021;135676672110605. doi:10.1177/13567667211060568
   Web of Science ®Google Scholar
• World Tourism Organization (UNWTO) & Basque Culinary Center. Guidelines for the Development of Gastronomy Tourism. World Tourism Organization (UNWTO); 2019.
   Google Scholar
• Food for the cities: street foods; 2022. Available from: https://www.fao.org/fcit/food-processing/street-foods/en/. Accessed January 13, 2023.
   Google Scholar
• Cohen M. By. June. 1984.
   Google Scholar
• Chaney S, Ryan C. Analyzing the evolution of Singapore’s World Gourmet Summit: an example of gastronomic tourism. Int J Hospital Manage. 2012;31(2):309–318. doi:10.1016/j.ijhm.2011.04.002
   Web of Science ®Google Scholar
• Yong C. Singapore’s hawker culture added to Unesco list of intangible cultural heritage. The Straits Times; 2020. Available from: https://www.straitstimes.com/singapore/singapores-hawker-culture-added-to-unesco-list-of-intangible-cultural-heritage. Accessed January 13, 2023.
   Google Scholar
• MICHELIN Guide. Michelin Guide Bangkok; 2022. Available from: https://guide.michelin.com/th/en/article/dining-in/press-release-michelin-guide-bangkok. Accessed January 13, 2023.
   Google Scholar
• TAT Newsroom. Bangkok ranked in Top Ten list of global cities for dining and shopping in MasterCard index 2018; 2019. Available from: https://www.tatnews.org/2019/01/bangkok-ranked-in-top-ten-list-of-global-cities-for-dining-and-shopping-in-mastercard-index-2018/. Accessed January 13, 2023.
   Google Scholar
• Prachachat News. Golden opportunity of street food in Thailand; 2018. Available from: https://www.prachachat.net/economy/news-153570. Accesed 17 January 2023
   Google Scholar
• TAT Newsroom. Thailand ranks top in Travel Weekly UK best Destinations in the World survey; 2018. Available from: https://www.tatnews.org/2018/08/thailand-ranks-top-in-travel-weekly-uk-best-destinations-in-the-world-survey/. Accessed 17 January 2023
   Google Scholar
• CNN Travel. World street food congress 2016 in Manila; 2022. Available from: https://edition.cnn.com/travel/article/manila-world-street-food-congress/index.html. Accessed January 13, 2023.
   Google Scholar
• Zeithaml VA. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. J Mark. 1988;52(3):2–22. doi:10.1177/002224298805200302
   Web of Science ®Google Scholar
• Chua B, Lee S, Goh B, Han H. International Journal of Hospitality Management Impacts of cruise service quality and price on vacationers’ cruise experience: moderating role of price sensitivity. Int J Hospital Manage. 2015;44:131–145. doi:10.1016/j.ijhm.2014.10.012
   Web of Science ®Google Scholar
• Zhang M, Kim PB, Goodsir W. Effects of service experience attributes on customer attitudes and behaviours: the case of New Zealand café industry. J Hosp Market Manage. 2019;28(1):28–50. doi:10.1080/19368623.2018.1493711
   Web of Science ®Google Scholar
• Zhao L, Lu Y, Zhang L, Chau PYK. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: an empirical test of a multidimensional model. Decis Support Syst. 2012;52(3):645–656. doi:10.1016/j.dss.2011.10.022
   Web of Science ®Google Scholar
• Konuk FA. The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants. J Retail Consumer Services. 2019;50:103–110. doi:10.1016/j.jretconser.2019.05.005
   Web of Science ®Google Scholar
• Ellis A, Park E, Kim S, Yeoman I. What is food tourism? Tour Manage. 2018;68:250–263. doi:10.1016/j.tourman.2018.03.025
   Web of Science ®Google Scholar
• Ryu K, Han H. Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants: moderating role of perceived price. J Hosp Tour Res. 2010;34(3):310–329. doi:10.1177/1096348009350624
   Web of Science ®Google Scholar
• Ryu K, Lee H, Gon Kim W. The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. Int J Contemp Hosp Manage. 2012;24(2):200–223. doi:10.1108/09596111211206141
   Web of Science ®Google Scholar
• Canny I. Measuring the mediating role of dining experience attributes on customer satisfaction and its impact on behavioral intentions of casual dining restaurant in Jakarta. Int J Innov Manage Technol. 2014;5(1). doi:10.7763/IJIMT.2014.V5.480
   Google Scholar
• Zhong Y, Moon HC. What drives customer satisfaction, loyalty, and happiness in fast-food restaurants in china? perceived price, service quality, food quality, physical environment quality, and the moderating role of gender. Foods. 2020;9(4):460. doi:10.3390/foods9040460
   PubMed Web of Science ®Google Scholar
• Chung JY, Petrick JF. Price fairness of airline ancillary fees: an attributional approach. J Travel Res. 2013;52(2):168–181. doi:10.1177/0047287512457261
   Web of Science ®Google Scholar
• Hu -H-H, Kandampully J, Juwaheer TD. Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study. Service Industr J. 2009;29(2):111–125. doi:10.1080/02642060802292932
   Web of Science ®Google Scholar
• Han H, Lee K-S, Chua B-L, Lee S, Kim W. Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention. Int J Hospital Manage. 2019;80:91–100. doi:10.1016/j.ijhm.2019.01.013
   Web of Science ®Google Scholar
• Chen CF, Chen FS. Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tour Manage. 2010;31(1):29–35. doi:10.1016/j.tourman.2009.02.008
   Web of Science ®Google Scholar
• Zaichkowsky JL. Measuring the Involvement Construct. J Consumer Res. 1985;12(3):341. doi:10.1086/208520
   Web of Science ®Google Scholar
• Jeaheng Y, Han H. Thai street food in the fast growing global food tourism industry: preference and behaviors of food tourists. J Hosp Tour Manage. 2020;45:641–655. doi:10.1016/j.jhtm.2020.11.001
   Web of Science ®Google Scholar
• Lai WT, Chen CF. Behavioral intentions of public transit passengers-The roles of service quality, perceived value, satisfaction and involvement. Transport Policy. 2011;18(2):318–325. doi:10.1016/j.tranpol.2010.09.003
   Web of Science ®Google Scholar
• Chua BL, Lee S, Kim HC, Han H. Investigating the key drivers of traveler loyalty in the airport lounge setting. Asia Pacific J Tour Res. 2017;22(6):651–665. doi:10.1080/10941665.2017.1308392
   Web of Science ®Google Scholar
• Biswas C, Deb SK, Hasan AA-T, Khandakar SA. Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist satisfaction. J Hosp Tour Insights. 2021;4(4):490–510. doi:10.1108/JHTI-05-2020-0075
   Google Scholar
• Brown G, Smith A, Assaker G. Revisiting the host city: an empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tour Manage. 2016;55:160–172. doi:10.1016/j.tourman.2016.02.010
   Web of Science ®Google Scholar
• Han H, Hyun SS. Customer retention in the medical tourism industry: impact of quality, satisfaction, trust, and price reasonableness. Tour Manage. 2015b;46:20–29. doi:10.1016/j.tourman.2014.06.003
   Web of Science ®Google Scholar
• Kuo YF, Wu CM, Deng WJ. The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Comput Human Behav. 2009;25(4):887–896. doi:10.1016/j.chb.2009.03.003
   Web of Science ®Google Scholar
• Han H, Hyun SS. Key factors maximizing art museum visitors’ satisfaction, commitment, and post-purchase intentions. Asia Pacific J Tour Res. 2017;22(8):834–849. doi:10.1080/10941665.2017.1345771
   Web of Science ®Google Scholar
• Han H, Back KJ, Barrett B. Influencing factors on restaurant customers’ revisit intention: the roles of emotions and switching barriers. Int J Hospital Manage. 2009;28(4):563–572. doi:10.1016/j.ijhm.2009.03.005
   Web of Science ®Google Scholar
• Oliver R. Whence consumer loyalty? J Market. 1999;63:33–44. doi:10.2307/1252099
   Web of Science ®Google Scholar
• Gallarza MG, Saura IG. Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tour Manage. 2006;27(3):437–452. doi:10.1016/j.tourman.2004.12.002
   Web of Science ®Google Scholar
• Han H, Hyun SS. Role of motivations for luxury cruise traveling, satisfaction, and involvement in building traveler loyalty. Int J Hospital Manage. 2018;70:75–84. doi:10.1016/j.ijhm.2017.10.024
   Web of Science ®Google Scholar
• Chen CF, Tsai MH. Perceived value, satisfaction, and loyalty of TV travel product shopping: involvement as a moderator. Tour Manage. 2008;29(6):1166–1171. doi:10.1016/j.tourman.2008.02.019
   PubMed Web of Science ®Google Scholar
• Hodgetts RM, Luthans F. International Management: Culture, Strategy, and Behavior. McGraw-Hill; 2018.
   Google Scholar
• Li Y, Liu C. Impact of cultural contact on satisfaction and attachment: mediating roles of creative experiences and cultural memories. J Hosp Market Manage. 2019;1–25. doi:10.1080/19368623.2019.1611516
   Web of Science ®Google Scholar
• Li M. Cross-cultural tourist research: a meta-analysis. J Hosp Tour Res. 2014;38(1):40–77. doi:10.1177/1096348012442542
   Web of Science ®Google Scholar
• Liu RR, McClure P. Recognizing cross‐cultural differences in consumer complaint behavior and intentions: an empirical examination. J Consumer Market. 2001;18(1):54–75. doi:10.1108/07363760110365813
   Google Scholar
• Sivadas E, Bruvold NT, Nelson MR. A reduced version of the horizontal and vertical individualism and collectivism scale: a four-country assessment. J Bus Res. 2008;61(3):201–210. doi:10.1016/j.jbusres.2007.06.016
   Web of Science ®Google Scholar
• Ladhari R, Pons F, Bressolles G, Zins M. Culture and personal values: how they influence perceived service quality. J Bus Res. 2011;64(9):951–957. doi:10.1016/j.jbusres.2010.11.017
   Web of Science ®Google Scholar
• Zhang S, Van Doorn J, Leeflang PSH. Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures? Int Bus Rev. 2014;23(1):284–292. doi:10.1016/j.ibusrev.2013.05.002
   Web of Science ®Google Scholar
• Oh D, Yoo M, Lee Y. A holistic view of the service experience at coffee franchises: a cross-cultural study. Int J Hospital Manage. 2019;82:68–81. doi:10.1016/j.ijhm.2019.03.022
   Web of Science ®Google Scholar
• Kline RB. Principles and Practice of Structural Equation Modeling. 2nd ed. New York: Guilford; 2005.
   Google Scholar
• Anderson JC, Gerbing DW. Structural equation modeling in practice: a review and recommended two-step approach. Psychol Bull. 1988;103(3):411–423. doi:10.1037/0033-8309.103.3.411
   Web of Science ®Google Scholar
• Yoo B. Cross-group comparisons: a cautionary note. Psychol Market. 2002;19(4):357–368. doi:10.1002/mar.10014
   Web of Science ®Google Scholar
• Fornell C, Larcker DF. Structural equation models with unobservable variables and measurement error: algebra and statistics. J Market Res. 1981;18(3):382–388. doi:10.1177/002224378101800313
   Web of Science ®Google Scholar
• Hair J, Black W, Babin B, Anderson R. Multivariate Data Analysis: A Global Perspective. Upper Saddle River, NJ: Prentice Hall; 2010.
   Google Scholar
• Harman HH. Modern Factor Analysis. University of Chicago Press; 1976.
   Google Scholar
• Podsakoff PM, MacKenzie SB, Lee J-Y, Podsakoff NP. Common method biases in behavioral research: a critical review of the literature and recommended remedies. J Appl Psychol. 2003;88(5):879–903. doi:10.1037/0021-9010.88.5.879
   PubMed Web of Science ®Google Scholar
• Byrne BM. Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming. Taylor and Francis Group Publication; 2010.
   Google Scholar
• Brouthers LE, Werner S, Matulich E. The influence of triad nations’ environments on price-quality product strategies and MNC performance. J Int Bus Stud. 2000;31(1):39–62. doi:10.1057/palgrave.jibs.8490899
   Web of Science ®Google Scholar