Environmental Protection or Self-Interest? The Public Accountability Moderates the Effects of Materialism and Advertising Appeals on the Pro-Environmental Behavior

References

• Chuang Y, Xie X, Liu C. Interdependent orientations increase pro-environmental preferences when facing self-interest conflicts: the mediating role of self-control. J Environ Psychol. 2016;46:96–105. doi:10.1016/j.jenvp.2016.04.001
   Web of Science ®Google Scholar
• Grouzet FM, Kasser T, Ahuvia A, et al. The structure of goal contents across 15 cultures. J Pers Soc Psychol. 2005;89(5):800–816. doi:10.1037/0022-3514.89.5.800
   PubMed Web of Science ®Google Scholar
• De Groot JI, Steg L. Mean or green: which values can promote stable pro‐environmental behavior? Conserv Lett. 2009;2(2):61–66. doi:10.1111/j.1755-263X.2009.00048.x
   Web of Science ®Google Scholar
• Burroughs JE, Rindfleisch A. Materialism and well-being: a conflicting values perspective. J Consum Res. 2002;29(3):348–370. doi:10.1086/344429
   Web of Science ®Google Scholar
• Bauer MA, Wilkie JE, Kim JK, Bodenhausen GV. Cuing consumerism: situational materialism undermines personal and social well-being. Psychol Sci. 2012;23(5):517–523. doi:10.1177/0956797611429579
   PubMed Web of Science ®Google Scholar
• Ku L, Zaroff C. How far is your money from your mouth? The effects of intrinsic relative to extrinsic values on willingness to pay and protect the environment. J Environ Psychol. 2014;40:472–483. doi:10.1016/j.jenvp.2014.10.008
   Web of Science ®Google Scholar
• Gu D, Gao S, Wang R, et al. The negative associations between materialism and pro-environmental attitudes and behaviors: individual and regional evidence from China. Environ Behav. 2020;52(6):611–638. doi:10.1177/0013916518811902
   Web of Science ®Google Scholar
• Bakırtaş H, Buluşa GC, Bakırtaş İ. The effects of materialism and consumer ethics on ecological behavior: an empirical study. Eur J Sustain Dev. 2014;3(4):125–134. doi:10.14207/EJSD.2014.V3N4P125
   Google Scholar
• Lee JA, Soutar GN, Daly TM, et al. Schwartz values clusters in the United States and China. J Cross Cult Psychol. 2011;42(2):234–252. doi:10.1177/0022022110396867
   Web of Science ®Google Scholar
• Wang L, Gu D, Jiang J, et al. The not-so-dark side of materialism: can public versus private contexts make materialists less eco-unfriendly? Front Psychol. 2019;10:790. doi:10.3389/fpsyg.2019.00790
   PubMed Web of Science ®Google Scholar
• Ryoo Y, Sung Y, Chechelnytska I. What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals. J Bus Res. 2020;110:173–183. doi:10.1016/j.jbusres.2020.01.019
   Web of Science ®Google Scholar
• Richins ML, Dawson SJ. A consumer values orientation for materialism and its measurement: scale development and validation. J Consum Res. 1992;19(3):303–316. doi:10.1086/209304
   Web of Science ®Google Scholar
• Pang J, Bi S. Effects of congruency between advertising appeal and country-of-origin stereotype on brand attitude. Acta Psychol Sin. 2015;47(3):406–416.
   Google Scholar
• White K, Peloza J. Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable support. J Mark. 2009;73(4):109–124. doi:10.1509/jmkg.73.4.109
   Web of Science ®Google Scholar
• Green T, Peloza J. Finding the right shade of green: the effect of advertising appeal type on environmentally friendly consumption. J Advert. 2014;43(2):128–141. doi:10.1080/00913367.2013.834805
   Web of Science ®Google Scholar
• Kasser T. Materialistic values and goals. Annu Rev Psychol. 2016;67:489–514. doi:10.1146/annurev-psych-122414-033344
   PubMed Web of Science ®Google Scholar
• Christopher AN, Schlenker BR. Materialism and affect: the role of self-presentational concerns. J Soc Clin Psychol. 2005;23(2):260–272. doi:10.1521/jscp.23.2.260.31022
   Web of Science ®Google Scholar
• Yoon Y, Gürhan‐Canli Z, Schwarz N. The effect of corporate social responsibility (CSR) activities on companies with bad reputations. J Consum Psychol. 2006;16(4):377–390. doi:10.1080/00913367.2013.834805
   Web of Science ®Google Scholar
• Lin-Healy F, Small DA. Nice guys finish last and guys in last are nice: the clash between doing well and doing good. Soc Psychol Personal Sci. 2013;4(6):692–698. doi:10.1177/1948550613476308
   Web of Science ®Google Scholar
• Liobikienė G, Liobikas J, Brizga J, et al. Materialistic values impact on pro-environmental behavior: the case of transition country as Lithuania. J Clean Prod. 2020;244:118859. doi:10.1016/j.jclepro.2019.118859
   Web of Science ®Google Scholar
• Jing L, Yongyu G. Revision of material value scale in Chinese college students. Stud Psychol Behav. 2009;7(4):280.
   Google Scholar
• Anshel MH, Kang M, Miesner M. The approach‐avoidance framework for identifying athletes’ coping style as a function of gender and race. Scand J Psychol. 2010;51(4):341–349. doi:10.1111/j.1467-9450.2009.00796.x
   PubMed Web of Science ®Google Scholar
• Jardon CM, Martos MS. Intellectual capital as competitive advantage in emerging clusters in Latin America. J Intellect Cap. 2012;13(4):462–481. doi:10.1108/14691931211276098
   Google Scholar
• Yao Q, Wu Z, Zhang C, et al. Effect of power on conspicuous prosocial behavior. Acta Psychol Sin. 2020;52(12):1–15. doi:10.3724/SP.J.1041.2020.001
   Google Scholar
• Vesely S, Klöckner CA. How anonymity and norms influence costly support for environmental causes. J Environ Psychol. 2018;58:27–30. doi:10.1016/j.jenvp.2018.07.013
   Web of Science ®Google Scholar
• Dawson JF, Richter AW. Probing three-way interactions in moderated multiple regression: development and application of a slope difference test. J Appl Psychol. 2006;91(4):917–926. doi:10.1037/0021-9010.91.4.917
   PubMed Web of Science ®Google Scholar
• Kwong JY, Leung K. A moderator of the interaction effect of procedural justice and outcome favorability: importance of the relationship. Organ Behav Hum Decis Process. 2002;87(2):278–299. doi:10.1006/obhd.2001.2966
   Web of Science ®Google Scholar
• Wang J. The pursuit of fame at the expense of profit: the influence of power motive and social presence on prosocial behavior. Acta Psychol Sin. 2020;52(1):55–65. doi:10.3724/SP.J.1041.2020.00055
   Google Scholar
• Milinski M, Semmann D, Krambeck H-J, et al. Stabilizing the Earth’s climate is not a losing game: supporting evidence from public goods experiments. Proc Natl Acad Sci. 2006;103(11):3994–3998.
   PubMed Web of Science ®Google Scholar
• Kohlova MB, Urban J. Buy green, gain prestige and social status. J Environ Psychol. 2020;69:101416. doi:10.1016/j.jenvp.2020.101416
   Web of Science ®Google Scholar
• Wang L, Wei F, Zhang X-A. Why does energy-saving behavior rise and fall? A study on consumer face consciousness in the Chinese context. J Bus Ethics. 2019;160(2):499–513. doi:10.1007/s10551-018-3944-9
   Web of Science ®Google Scholar
• Hamon R, Bull KS. What do you have to offer me?”: a relationship building activity for demonstrating social exchange theory. Fam Sci Rev. 2016;21:26–40. doi:10.26536/FSR.2016.21.01.03
   Google Scholar
• Homans GC. Social Behavior: Its Elementary Forms. New York: Harcourt, Brace, & World; 1961.
   Google Scholar
• Stern PC. New environmental theories: toward a coherent theory of environmentally significant behavior. J Soc Issues. 2000;56(3):407–424. doi:10.1111/0022-4537.00175
   Web of Science ®Google Scholar
• Allen MS, Greenlees I, Jones M. An investigation of the five-factor model of personality and coping behaviour in sport. J Sports Sci. 2011;29(8):841–850. doi:10.1080/02640414.2011.565064
   PubMed Web of Science ®Google Scholar
• Lee JJ, Chaudhry A, Tekleab AG. An interactionist perspective on employee performance as a response to psychological contract breach. Pers Rev. 2014;43(6):861–880. doi:10.1108/PR-10-2012-0173
   Web of Science ®Google Scholar
• Zhou ZE, Meier LL, Spector PE. The role of personality and job stressors in predicting counterproductive work behavior: a three‐way interaction. Int J Select Assess. 2014;22(3):286–296. doi:10.1111/ijsa.12077
   Web of Science ®Google Scholar