2,314
Views
9
CrossRef citations to date
0
Altmetric
ORIGINAL RESEARCH

The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status

ORCID Icon, ORCID Icon &
Pages 303-318 | Received 06 Oct 2022, Accepted 23 Jan 2023, Published online: 03 Feb 2023

References

  • NHCC. Transcript of the press conference of the joint defense and control mechanism of the State Council on March 25; 2022. Available from: http://www.nhc.gov.cn/xcs/yqfkdt/202203/7ae455e5e5db4512a471ab4f9500e8e7.shtml. Accessed March 25, 2022.
  • World Health Organization. Coronavirus Disease 2019 (COVID-19): Situation Report. World Health Organization; 2020.
  • Swami V, Todd J, Robinson C, Furnham A. Self-compassion mediates the relationship between COVID-19-related stress and body image disturbance: evidence from the United Kingdom under lockdown. Pers Individ Dif. 2021;183:111130. doi:10.1016/j.paid.2021.111130
  • Cooper M, Reilly EE, Siegel JA, et al. Eating disorders during the COVID-19 pandemic and quarantine: an overview of risks and recommendations for treatment and early intervention. Eating Disords. 2022;30(1):54–76. doi:10.1080/10640266.2020.1790271
  • Pikoos TD, Buzwell S, Sharp G, Rossell SL. The COVID-19 pandemic: psychological and behavioral responses to the shutdown of the beauty industry. Int J Eat Disord. 2020;53(12):1993–2002. doi:10.1002/eat.23385
  • Ammar A, Brach M, Trabelsi K, et al. Effects of COVID-19 home confinement on eating behaviour and physical activity: results of the ECLB-COVID19 international online survey. Nutrients. 2020;12(6):1583. doi:10.3390/nu12061583
  • Vall-Roqué H, Andrés A, Saldaña C. The impact of COVID-19 lockdown on social network sites use, body image disturbances and self-esteem among adolescent and young women. Prog Neuro-Psychopharmacol Biol Psychiatry. 2021;110:110293. doi:10.21203/rs.3.rs-71386/v1
  • Dannenberg P, Fuchs M, Riedler T, Wiedemann C. Digital transition by COVID‐19 pandemic? The German food online retail. Tijdschr Econ Soc Geogr. 2020;111(3):543–560. doi:10.1111/tesg.12453
  • Gu S, Ślusarczyk B, Hajizada S, Kovalyova I, Sakhbieva A. Impact of the COVID-19 pandemic on online consumer purchasing behavior. J Theor Appl Electron Commer Res. 2021;16(6):2263–2281. doi:10.3390/jtaer16060125
  • Zheng Y, Yang X, Liu Q, Chu X, Huang Q, Zhou Z. Perceived stress and online compulsive buying among women: a moderated mediation model. Comput Human Behav. 2020;103:13–20. doi:10.1016/j.chb.2019.09.012
  • Sheth J. Impact of Covid-19 on consumer behavior: will the old habits return or die? J Bus Res. 2020;117:280–283. doi:10.1016/j.jbusres.2020.05.059
  • Olivia P. karakteristik segmentasi impulsive konsumen e-commerce Indonesia. Diakses dari. Available from: 2019. http://bbs.binus.ac.id/international-marketing/2019/10/4-karakteristik-segmentasi-impulsif-konsumen-e-commerce-indonesia/padatanggal. Accessed February 1, 2023.
  • Febrilia I, Warokka A. Consumer traits and situational factors: exploring the consumer’s online impulse buying in the pandemic time. Soc Sci Humanit Open. 2021;4(1):100182. doi:10.1016/j.ssaho.2021.100182
  • Pentecost R, Andrews L. Fashion retailing and the bottom line: the effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. J Retail Consum Serv. 2010;17(1):43–52. doi:10.1016/j.jretconser.2009.09.003
  • CNGA. Guidelines for the development of china’s garment industry during the “Fourteenth Five Year Plan” and the vision for 2035; 2021. Available from: www.cnga.org.cn. Accessed February 1, 2023.
  • Milaković IK, Miocevic D. Consumer’s transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being. J Fash Mark Manag. 2022. doi:10.1108/JFMM-04-2021-0105
  • Mandel N, Rucker DD, Levav J, Galinsky AD. The compensatory consumer behavior model: how self-discrepancies drive consumer behavior. J Consum Psychol. 2017;27(1):133–146. doi:10.1016/j.jcps.2016.05.003
  • Iyer GR, Blut M, Xiao SH, Grewal D. Impulse buying: a meta-analytic review. J Acad Mark Sci. 2020;48(3):384–404. doi:10.1007/s11747-019-00670-w
  • Chan TKH, Cheung CMK, Lee ZWY. The state of online impulse-buying research: a literature analysis. Inf Manage. 2017;54(2):204–217. doi:10.1016/j.im.2016.06.001
  • Cai Z, Gui Y, Wang D, Yang H, Mao P, Wang Z. Body image dissatisfaction and impulse buying: a moderated mediation model. Front Psychol. 2021;12:653559. doi:10.3389/fpsyg.2021.653559
  • Lucas M, Koff E. Body image, impulse buying, and the mediating role of negative affect. Pers Individ Dif. 2017;105:330–334. doi:10.1016/j.paid.2016.10.004
  • Hart TA, Flora DB, Palyo SA, Fresco DM, Holle C, Heimberg RG. Development and examination of the social appearance anxiety scale. Assessment. 2008;15(1):48–59. doi:10.1177/1073191107306673
  • Levinson CA, Rodebaugh TL. Validation of the social appearance anxiety scale: factor, convergent, and divergent validity. Assessment. 2011;18(3):350–356. doi:10.1177/1073191111404808
  • Jung J, Barron D, Lee Y-A SV. Social media usage and body image: examining the mediating roles of internalization of appearance ideals and social comparisons in young women. Comput Human Behav. 2022;135:107357. doi:10.1016/j.chb.2022.107357
  • O’Brien KS, Caputi P, Minto R, et al. Upward and downward physical appearance comparisons: development of scales and examination of predictive qualities. Body Image. 2009;6(3):201–206. doi:10.1016/j.bodyim.2009.03.003
  • Dittmar H, Beattie J, Friese S. Gender identity and material symbols: objects and decision considerations in impulse purchases. J Econ Psychol. 1995;16(3):491–511. doi:10.1016/0167-4870(95)00023-H
  • Ghazal M, Suchita J. College-goers psychographic shopping behavior towards luxury fashion in India. Int J Innov Technol Explor Eng. 2020;9(4). doi:10.35940/ijitee.D1027.0394S20
  • Bhatia V. Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel. J Glob Fash Mark. 2019;10(1):66–80. doi:10.1080/20932685.2018.1544502
  • Sari ET. Gender-based susceptibility to interpersonal influences in buying fashion products in Surabaya, Indonesia. J Manag Market Rev. 2018;3(1):48–60.
  • Rieke SE, Fowler DC, Chang HJ, Velikova N. Exploration of factors influencing body image satisfaction and purchase intent: millennial females. J Fash Mark Manag. 2016;20(2):208–229. doi:10.1108/JFMM-12-2015-0094
  • Madan S, Basu S, Ng S, Ching Lim EA. Impact of culture on the pursuit of beauty: evidence from five countries. J Int Market. 2018;26(4):54–68. doi:10.1177/1069031X18805493
  • Durante KM, Griskevicius V, Hill SE, Perilloux C, Li NP. Ovulation, female competition, and product choice: hormonal influences on consumer behavior. J Cons Res. 2011;37(6):921–934. doi:10.1086/656575
  • Smith C, Kabamba CC. The role of consumers’ emotions in online impulse buying of fashion apparel. Int J Bus Soc Sci Res. 2022;3(9):1–8. doi:10.47742/ijbssr.v3n9p1
  • Verplanken B, Sato A. The psychology of impulse buying: an integrative self-regulation approach. J Cons Pol. 2011;34(2):197–210. doi:10.1007/s10603-011-9158-5
  • Verplanken B, Herabadi AG, Perry JA, Silvera DH. Consumer style and health: the role of impulsive buying in unhealthy eating. Psychol Health. 2005;20(4):429–441. doi:10.1080/08870440412331337084
  • Haedt-Matt AA, Zalta AK, Forbush KT, Keel PK. Experimental evidence that changes in mood cause changes in body dissatisfaction among undergraduate women. Body Image. 2012;9(2):216–220. doi:10.1016/j.bodyim.2011.11.004
  • Coley A, Burgess B. Gender differences in cognitive and affective impulse buying. J Fash Mark Manag. 2003;7(3):282–295. doi:10.1108/13612020310484834
  • Tifferet S, Herstein R. Gender differences in brand commitment, impulse buying, and hedonic consumption. J Prod Brand Manag. 2012;21(3):176–182. doi:10.1108/10610421211228793
  • Kwon Y-H, Shim S. A structural model for weight satisfaction, self-consciousness and women’s use of clothing in mood enhancement. Cloth Text Res J. 1999;17(4):203–212. doi:10.1177/0887302X99017004
  • Shan J, Jiang L, Peng Cui A, Wang Y, Ivzhenko Y. How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model. Int J Consum Stud. 2022;46(3):818–830. doi:10.1111/ijcs.12730
  • Park LE, Maner JK. Does self-threat promote social connection? The role of self-esteem and contingencies of self-worth. J Pers Soc Psychol. 2009;96(1):203. doi:10.1037/a0013933
  • Tiggemann M, Lacey C. Shopping for clothes: body satisfaction, appearance investment, and functions of clothing among female shoppers. Body Image. 2009;6(4):285–291. doi:10.1016/j.bodyim.2009.07.002
  • Wolff W, Sieber V, Bieleke M, Englert C. Task duration and task order do not matter: no effect on self-control performance. Psychol Res. 2021;85(1):397–407. doi:10.31234/osf.io/ub4p5
  • Baumeister RF, Tice DM, Vohs KD. The strength model of self-regulation: conclusions from the second decade of willpower research. Perspect Psychol Sci. 2018;13(2):141–145. doi:10.1177/1745691617716946
  • Dou ZN, Fang Y, Zhou W, Qiao Z. Reward based model and neural mechanism of self-control. Adv Psychol Sci. 2017;25(1):86–98. doi:10.3724/SP.J.1042.2017.00086
  • Xia Y, Schyns B, Zhang L. Why and when job stressors impact voice behaviour: an ego depletion perspective. J Bus Res. 2020;109:200–209. doi:10.1016/j.jbusres.2019.11.053
  • Zheng Y, Zhou Z, Liu Q, Yang X, Fan C, Keeley LM. Perceived stress and life satisfaction: a multiple mediation model of self-control and rumination. J Child Fam Stud. 2019;28:1–7. doi:10.1007/s10826-019-01486-6
  • Parka O-H, Jeongb J-H, Leec S-K. The effect of adult social anxiety on shopping addiction in relation to self-control and public awareness. Int J Innov Creat Change. 2019;7(3):320–331.
  • Baumeister RF. Ego depletion and self-control failure: an energy model of the self’s executive function. Self Identity. 2002;1(2):129–136. doi:10.1111/j.1467-8721.2007.00534.x
  • Gan H, Yan C, Feng S, Zhu J. The effect of physical monitoring on female attention control: the mediating effect of heart flow and appearance anxiety. Chin J Clin Psychol. 2020. doi:10.16128/j.cnki.1005-3611.2020.05.022
  • Yang C, Ye B, Tang R. Effect of sexual objectification and appearance anxiety on women’s self-objectification: a moderated mediation model. Chin J Clin Psychol. 2020;28(2):289–292. doi:10.16128/j.cnki.1005-3611.2020.02.015
  • Blackhart GC, Williamson J, Nelson L. Social anxiety in relation to self-control depletion following social interactions. J Soc Clin Psychol. 2015;34(9):747–773. doi:10.1521/jscp.2015.34.9.747
  • Yim MY-C. When shoppers don’t have enough self-control resources: applying the strength model of self-control. J Consum Mark. 2017;34(4):328–337. doi:10.1108/JCM-04-2016-1784
  • Gulfraz MB, Sufyan M, Mustak M, Salminen J, Srivastava DK. Understanding the impact of online customers’ shopping experience on online impulsive buying: a study on two leading E-commerce platforms. J Retail Consum Serv. 2022;68:103000. doi:10.1016/j.jretconser.2022.103000
  • Ramadan Z, Farah MF, Bou Saada R. Fooled in the relationship: how Amazon Prime members’ sense of self‐control counter‐intuitively reinforces impulsive buying behavior. J Consum Behav. 2021;20(6):1497–1507. doi:10.1002/cb.1960
  • Hofmann W, Friese M, Strack F. Impulse and self-control from a dual-systems perspective. Perspect Psychol Sci. 2009;4(2):162–176. doi:10.1111/j.1745-6924.2009.01116.x
  • Peng Y, Zhou H, Zhang B, Mao H, Hu R, Jiang H. Perceived stress and mobile phone addiction among college students during the 2019 coronavirus disease: the mediating roles of rumination and the moderating role of self-control. Pers Individ Dif. 2022;185:111222. doi:10.1016/j.paid.2021.111222
  • Singh-Manoux A, Adler NE, Marmot MG. Subjective social status: its determinants and its association with measures of ill-health in the Whitehall II study. Soc Sci Med. 2003;56(6):1321–1333. doi:10.1016/S0277-9536(02)00131-4
  • He A, Yan Y, Hui Q. The impact of subjective socioeconomic status on smartphone addiction among middle-school students: the mediation role of gratefulness. Chin J Clin Psychol. 2021;29(03):510–513. doi:10.16128/j.cnki.1005-3611.2021.03.013
  • Yao Y, Jia G, Hou Y. Impulsive travel intention induced by sharing conspicuous travel experience on social media: a moderated mediation analysis. J Hosp Tour Manag. 2021;49:431–438. doi:10.1016/j.jhtm.2021.10.012
  • Ong XL, Hong RY, Tsai FF, Tan SH. Becoming more or less mature? The decline of self-control in middle childhood. J Pers. 2019;87(4):799–812. doi:10.1111/jopy.12434
  • Quon EC, Mcgrath JJ. Subjective socioeconomic status and adolescent health: a meta-analysis. Health Psychol. 2014;33(5):433. doi:10.1037/a0033716
  • Nakashima KI, Yanagisawa K. Subjective socioeconomic status and departmental identity interact to reduce depressive tendencies and negative affective responding for female undergraduates. Jpn Psychol Res. 2014;57(2):113–125. doi:10.1111/jpr.12070
  • Prather AA, Janicki-Deverts D, Adler NE, Hall M, Cohen S. Sleep habits and susceptibility to upper respiratory illness: the moderating role of subjective socioeconomic status. Ann Behav Med. 2017;51(1):137–146. doi:10.1007/s12160-016-9835-3
  • Maisel NC, Karney BR. Socioeconomic status moderates associations among stressful events, mental health, and relationship satisfaction. J Fam Psychol. 2012;26(4):654–660. doi:10.1037/a0028901
  • Teng F, Poon K-T, Zhang H, Chen Z, Yang Y, Wang X. Situational cuing of materialism triggers self-objectification among women (but not men): the moderating role of self-concept clarity. Pers Individ Dif. 2016;97:220–228. doi:10.1016/j.paid.2016.03.066
  • Stephens NM, Markus HR, Townsend SS. Choice as an act of meaning: the case of social class. J Pers Soc Psychol. 2007;93(5):814. doi:10.1037/0022-3514.93.5.814
  • Smith HJ, Pettigrew TF, Pippin GM, Bialosiewicz S. Relative deprivation: a theoretical and meta-analytic review. Pers Soc Psychol Rev. 2012;16(3):203–232. doi:10.1177/1088868311430825
  • Kim J, Lennon SJ. Effects of reputation and website quality on online consumers’ emotion, perceived risk and purchase intention. J Res Interact Mark. 2013;7:33–56. doi:10.1108/17505931311316734
  • Chiu W, Oh GE, Cho H. Impact of COVID‐19 on consumers’ impulse buying behavior of fitness products: a moderated mediation model. J Consum Behav. 2022;21(2):245–258. doi:10.1002/cb.1998
  • Wicherts JM, Scholten AZ. Comment on ‘poverty impedes cognitive function’. Science. 2013;342(6163):1169. doi:10.1126/science.1246680
  • Yu Q, Zhao Y. The influence of self-objectification on appearance anxious among female college students. Adv Psychol. 2016;6(4):452–457. doi:10.12677/ap.2016.64060
  • Li Y. Linking body esteem to eating disorders among adolescents: a moderated mediation model. J Health Psychol. 2020;25(10–11):1755–1770. doi:10.1177/1359105319886048
  • Rook DW, Fisher RJ. Normative influences on impulsive buying behavior. J Cons Res. 1995;22(3):305–313. doi:10.2307/2489616
  • Tan S, Guo Y. Revision of self-control scale for Chinese college students. Chin J Clin Psychol. 2008. doi:10.16128/j.cnki.1005-3611.2008.05.022
  • Tangney JP, Boone AL, Baumeister RF. High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. In: Self-Regulation and Self-Control. Routledge; 2004:173–212.
  • Hu M, Wang M, Cai L, Zhu X, Yao S. Development of a subjective socioeconomic status scale for Chinese adolescents. Chin J Clin Psychol. 2012;20(2):155–161. doi:10.16128/j.cnki.1005-3611.2012.02.026
  • Goodman E, Adler NE, Daniels SR, Morrison JA, Slap GB, Dolan LM. Impact of objective and subjective social status on obesity in a biracial cohort of adolescents. Obes Res. 2003;11(8):1018–1026. doi:10.1038/oby.2003.140
  • Gupta R, Nair K, Radhakrishnan L. Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers. Int J Soc Econ. 2021;48(12):1794–1809. doi:10.1108/IJSE-03-2021-0163
  • Kim B. Effects of social grooming on incivility in COVID-19. Cyberpsychol Behav Soc. 2020;23(8):519–525. doi:10.1089/cyber.2020.0201
  • Addo PC, Jiaming F, Kulbo NB, Liangqiang L. COVID-19: fear appeal favoring purchase behavior towards personal protective equipment. Serv Ind J. 2020;40(7–8):471–490. doi:10.1080/02642069.2020.1751823
  • Arslan G, Yıldırım M, Tanhan A, Buluş M, Allen K-A. Coronavirus stress, optimism-pessimism, psychological inflexibility, and psychological health: psychometric properties of the Coronavirus Stress Measure. Int J Mental Health Addict. 2021;19(6):2423–2439. doi:10.1007/s11469-020-00337-6
  • Cohen S, Kamarck T, Mermelstein R. A global measure of perceived stress. J Health Soc Behav. 1983;24(4):385–396. doi:10.2307/2136404
  • Ye B, Chen X, Zhang Y, Yang Q. Psychological flexibility and COVID-19 burnout in Chinese college students: a moderated mediation model. J Contextual Behav Sci. 2022;24:126–133. doi:10.1016/j.jcbs.2022.04.003
  • Ye B, Wang R, Liu M, Wang X, Yang Q. Life history strategy and overeating during COVID-19 pandemic: a moderated mediation model of sense of control and coronavirus stress. J Eat Disord. 2021;9(1):1–12. doi:10.1186/s40337-021-00514-5
  • Hayes AF. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. Guilford publications; 2017.
  • Lucas M, Koff E. The role of impulsivity and of self-perceived attractiveness in impulse buying in women. Pers Individ Dif. 2014;56:111–115. doi:10.1016/j.paid.2013.08.032
  • de Vries DA, Peter J, Nikken P, de Graaf H. The effect of social network site use on appearance investment and desire for cosmetic surgery among adolescent boys and girls. Sex Roles. 2014;71(9):283–295. doi:10.1007/s11199-014-0412-6
  • Strubel J, Petrie TA. Perfect bodies: the relation of gay men’s body image to their appearance enhancement product consumption behaviors. J Fash Mark Manag. 2018. doi:10.1108/JFMM-05-2017-0040
  • Koca E, Koc F. A study of clothing purchasing behavior by gender with respect to fashion and brand awareness. Eur Sci J. 2016;12(7). doi:10.19044/esj.2016.v12n7p234
  • Li Z, Li J-B. The association between job stress and emotional problems in mainland Chinese kindergarten teachers: the mediation of self-control and the moderation of perceived social support. Early Educ Dev. 2020;31(4):491–506. doi:10.1080/10409289.2019.1669127
  • Allom V, Mullan BA, Monds L, et al. Reflective and impulsive processes underlying saving behavior and the additional roles of self-control and habit. J Neurosci Psychol Econ. 2018;11(3):135. doi:10.1037/npe0000093
  • Zhong Y, Ma X, Ouyang Y, et al. Ego depletion and self-control failure: an energy model of the self’s executive function. Psychol Explor. 2018;(6):522–526. doi:10.1080/152988602317319302
  • Wang Q, Liu X. Peer victimization and nonsuicidal self-injury among Chinese left-behind children: the moderating roles of subjective socioeconomic status and social support. J Interpers Violence. 2021;36(23–24):11165–11187. doi:10.1177/0886260519897346
  • Harnish RJ, Gump JT, Bridges KR, Slack FJ, Rottschaefer KM. Compulsive buying: the impact of attitudes toward body image, eating disorders, and physical appearance investment. Psychol Rep. 2019;122:1632–1650. doi:10.1177/0033294118789042
  • Jaehee J, David B, Young-A L, Viren S. Social media usage and body image: examining the mediating roles of internalization of appearance ideals and social comparisons in young women. Comput Human Behav. 2022;135. doi:10.1016/j.chb.2022.107357
  • Wang Y, Fardouly J, Vartanian LR, Lei L. Selfie-viewing and facial dissatisfaction among Chinese adolescents: a moderated mediation model of general attractiveness internalization and body appreciation. Body Image. 2019;30:35–43. doi:10.1016/j.bodyim.2019.05.001