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Fashion Practice
The Journal of Design, Creative Process & the Fashion Industry
Volume 5, 2013 - Issue 2: Fashion Branding
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Editorials

Editorial

(Guest Editor) & (Guest Editor)
Pages 165-170 | Published online: 27 Apr 2015

References

  • Agins, Teri. 1999. The End of Fashion: The Mass Marketing of Clothing Business. New York: William Morrow & Co.
  • Devereux, Mary and Anne Peirson-Smith. Public Relations in Asia- Pacific: Communicating Effectively Across Cultures. London and Singapore: John Wiley & Sons.
  • Hancock, Joseph. 2009. Brand Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding. New York: Fairchild Books.
  • Kotler, Philip and Karen F. A. Fox. 1995. Strategic Marketing for Educational Institutions. Upper Saddle River, NJ: Prentice Hall.
  • Luvaas, Brent. 2012. DIY Style: Fashion, Music, and Global Digital Cultures. London: Bloomsbury Academic.
  • McCracken, Grant. 1986. “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods.” Journal of Consumer Research 13(June): 71–84.
  • O'Shaughnessy, John and Nicholas Jackson O'Shaughnessy. 2002. “The Consumer Society and Hedonism.” European Journal of Marketing 36(5/6): 524–7.

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