1,314
Views
42
CrossRef citations to date
0
Altmetric
Original Article

Using Linkedin in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/Networking

&
Pages 157-166 | Published online: 23 Dec 2014

References

  • Anderson, Lorin W., and David R. Krathwohl, eds. (2001), A Taxonomy for Learning, Teaching and Assessing: A Revision of Bloom's Taxonomy of Educational Objectives: Complete Edition. New York: Longman.
  • Bandura, Albert (1977), Social Learning Theory, New York: General Learning Press.
  • Bauerlein, Mark (2009), "Why Gen-Y Johnny Can't Read Nonverbal Cues," Wall Street Journal, September 4 (available at <a target="_blank" href='http://online.wsj.com/article/SB10001424052970203863204574348493483201758.html'>http://online.wsj.com/article/SB10001424052970203863204574348493483201758.html</a>
  • Bloom, Benjamin S., and David R. Krathwohl (1956), Taxonomy of Educational Objectives: The Classification of Educational Goals, Handbook 1: Cognitive Domain, New York: Longman.
  • Churches, Andrew (2010), "Bloom's Digital Taxonomy," Educational Origami, August 29 (available at <a target="_blank" href='http://edorigami.wikispaces.com/Bloom's+Digital+Taxonomy/'>http://edorigami.wikispaces.com/Bloom's+Digital+Taxonomy/</a>
  • Diamond, Nina, Stephen K. Koernig, and Zafar Iqbal (2008), "Uniting Active and Deep Learning to Teach Problem-Solving Skills: Strategic Tools and the Learning Spiral," Journal of Marketing Education, 30 (2), 116-129.
  • eMarketer (2009a), "Job Candidates Both Hurt and Helped by Social Networks," September 11 (available at <a target="_blank" href='http://www.emarketer.com/Article.aspx?R=1007268/'>www.emarketer.com/Article.aspx?R=1007268/</a>
  • eMarketer (2009b), "Gen Y Holds Tight to E-Mail and Texting," November 4 (available at <a target="_blank" href='http://www.emarketer.com/Article.aspx?R=1007361/'>www.emarketer.com/Article.aspx?R=1007361/</a>
  • Floyd, Callum J., and Mary Ellen Gordon (1998), "What Skills Are Most Important? A Comparison of Employer, Student and Staff Perceptions," Journal of Marketing Education, 20 (2), 103-109.
  • Graeff, Timothy R. (2010), "Strategic Teaching for Active Learning," Marketing Education Review, 20 (3), 265-278.
  • Granitz, Neil, and Stephen K. Koernig (2011), "Web 2.0 and Marketing Education: Explanations and Experiential Applications," Journal of Marketing Education, 33 (1), 57-72.
  • Green, Kenneth C., and Daniel T. Seymour (1991), Who's Going to Run General Motors? Princeton, NJ: Peterson's Guides.
  • Hamer, L. (2000), "The Addictive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques," Journal of Marketing Education, 22 (1), 25-36.
  • Hansen, Randall S., and Katharine Hansen (2009), "Using a SWOT Analysis as a Key Career-Planning Tool," Quintessential Careers, November 29 (available at <a target="_blank" href='http://www.quintcareers.com/SWOT_Analysis.html'>www.quintcareers.com/SWOT_Analysis.html</a>
  • Hare, Breeanna (2009), "Does Your Social Class Determine Your Online Social Network?" CNN.com, October 14 (available at <a target="_blank" href='http://www.cnn.com/2009/TECH/science/10/13/social.networking.class/index.html'>www.cnn.com/2009/TECH/science/10/13/social.networking.class/index.html</a>
  • Jayson, Sharon (2009), "Are Social Networks Making Students More Narcissistic?" USA Today, August 25 (available at <a target="_blank" href='http://www.usatoday.com/news/education/2009-08-24-narcissism-young_N.htm'>www.usatoday.com/news/education/2009-08-24-narcissism-young_N.htm</a>
  • Kaplan, Melike Demirbag, Burak Piskin, and Beste Bol (2010), "Educational Blogging: Integrating Technology into Marketing Experience," Journal of Marketing Education, 32 (1), 50-63.
  • Kawasaki, Guy (2007), "Ten Ways to Use LinkedIn," How to Change the World, January 4 (available at <a target="_blank" href='http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz1rhP7W9Ii/'>http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz1rhP7W9Ii/</a>
  • Kelley, Craig A., and Claudia Bridges (2005), "Introducing Professional and Career Development Skills in the Marketing Curriculum," Journal of Marketing Education, 27 (3), 212-218.
  • McCorkle Denny E., Joe F. Alexander, James Reardon, and Nathan D. Kling (2003), "Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?" Journal of Marketing Education, 24 (2), 1-12.
  • McCorkle Denny E., James Reardon, Joe F. Alexander, Nathan D. Kling, Robert C. Harris, and R. Vish Iyer (1999), "Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?" Journal of Marketing Education, 21 (2), 106-117.
  • Neilson, Leighann C. (2009), "The New Tools Briefing: Teaching New Marketing Practices and Technology to Students," Marketing Education Review, 19 (1), 43-47.
  • Pica, Joseph A., and Glenn Detrick (1997), AACSB/EBI Student Satisfaction Report for Undergraduate Business Programs, St. Louis, MO: EBI Educational Benchmark.
  • Porterfield, Amy (2010), "3 New Studies Prove Social Media Marketing Growth," Social Media Examiner, March 29 (available at <a target="_blank" href='http://www.socialmediaexaminer.com/3-new-studies-prove-social-media-marketing-growth/'>www.socialmediaexaminer.com/3-new-studies-prove-social-media-marketing-growth/</a>
  • Schlee, Regina Pefanis, and Katrin R. Harich (2010), "Knowledge and Skill Requirements for Marketing Jobs in the 21st Century," Journal of Marketing Education, 32 (3), 341-352.
  • Smith, Karen (2004), "Implementing the ‘Marketing You’ Project in Large Sections of Principles of Marketing," Journal of Marketing Education, 26 (2), 123-136.
  • Taylor, Kimberly A. (2003), "Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers," Journal of Marketing Education, 25 (2), 97-107.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.