References
- Aaker, David A. (1996), Building Strong Brands, New York: Free Press.
- Ailawadi, Kusum (2001), "The Retail Power-Performance Conundrum: What Have We Learned?" Journal of Retailing, 77 (3), 299-318.
- Ailawadi, Kusum, and Kevin Lane Keller (2004), "Understanding Retail Branding: Conceptual Insights and Research Priorities," Journal of Retailing, 80 (4), 331-342.
- Allenby, Greg M., and Peter E. Rossi (1991), "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, 10 (Summer), 185-204.
- Anand, Poonam, and Brian Sternthal (1990), "Ease of Message Processing as a Moderator of Repetition Effects in Advertising," Journal of Marketing Research, 27 (August), 345-353.
- Batsell, Richard R., and John C. Polking (1985), "A New Class of Market Share Models," Marketing Science, 4 (Summer), 177-198.
- Ben-Akiva, Moshe, and Steven Lerman (1985), Discrete Choice Analysis, Cambridge, MA: MIT Press.
- Berlyne, Daniel E. (1960), Conflict, Arousal, and Curiosity, New York: McGraw-Hill.
- Blattberg, Robert C., and Kenneth J. Wisniewski (1989), "Price-Induced Patterns of Competition," Marketing Science, 8 (Fall), 291-310.
- Blattberg, Robert C., Richard Briesch, and Edward J. Fox (1995), "How Promotions Work," Marketing Science, 14 (3, Part 2), G122-G132.
- Bolton, Ruth (1989), "The Relationship Between Market Characteristics and Promotional Price Elasticities," Marketing Science, 8 (2), 153-159.
- Bronnenberg, Bart, and Luc Wathieu (1996), "Asymmetric Promotion Effects and Brand Positioning," Marketing Science, 15 (4), 379-394.
- Bucklin, Randolph E., Gary J. Russell, and V. Srinivasan (1998), "A Relationship Between Market Share Elasticities and Brand Switching Probabilities," Journal of Marketing Research, 35 (February), 99-113.
- Cacioppo, John T., and Richard E. Petty (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag.
- Carpenter, Gregory S., Lee G. Cooper, Dominique M. Hanssens, and David F. Midgley (1988), "Modeling Asymmetric Competition," Marketing Science, 7 (Fall), 393-412.
- Cha, Taihoon, and Praveen Aggarwal (2003), "When Gains Exceed Losses: Attribute Trade-Offs and Prospect Theory," in Advances in Consumer Research, vol. 30, Punam A. Keller and Dennis W. Rook, eds., Provo, UT: Association for Consumer Research, 118-124.
- Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000), "A Benefit Congruency Framework of Sales Promotion Effectiveness," Journal of Marketing, 64 (October), 65-81.
- Chintagunta, Pradeep K., Dipak C. Jain, and Naufel J. Vilcassim (1991), "Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data," Journal of Marketing Research, 28 (November), 417-428.
- Choi, S. Chan, and Anne T. Coughlan (2006), "Private Label Positioning: Quality Versus Feature Differentiation from the National Brand," Journal of Retailing, 82 (2), 79-93.
- Currim, Imran S. (1982), "Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives," Journal of Marketing Research, 19 (May), 208-222.
- Dalal, S.R., and R.W. Klein (1988), "A Flexible Class of Discrete Choice Models," Marketing Science, 7 (Summer), 232-251.
- Guadagni, Peter M., and John D.C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (Summer), 203-238.
- Hardie, Bruce, Eric Johnson, and Peter Fader (1993), "Modeling Loss Aversion and Reference Dependence Effects on Brand Choice," Marketing Science, 12 (Fall), 378-394.
- Hauser, John R., and Steven Shugan (1983), "Defensive Marketing Strategies," Marketing Science, 2 (4), 319-360.
- Heath, Timothy B., and Subimal Chatterjee (1996), "Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence," Journal of Consumer Research, 22 (December), 268-284.
- Hoch, Stephen J., and Shumeet Banerji (1993), "When Do Private Labels Succeed?" Sloan Management Review, 34 (Summer), 57-67.
- Hoyer, Wayne D., and Steven P. Brown (1990), "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, 17 (January), 141-148.
- Hult, G. Tomas M., Ernest L. Nichols, Jr., Larry C. Giunipero, and Robert F. Hurley (2000), "Global Organizational Learning in the Supply Chain: A Low Versus High Learning Study," Journal of International Marketing, 8 (3), 61-83.
- Jain, Dipak C., Naufel J. Vilcassim, and Pradeep K. Chintagunta (1994), "A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data," Journal of Business and Economic Statistic, 12 (July), 317-328.
- Jud, G. Donald, Terry G. Seaks, and Daniel T. Winkler (1996), "Time on the Market: The Impact of Residential Brokerage," Journal of Real Estate Research, 12 (3), 447-458.
- Kamakura, Wagner A., and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure," Journal of Marketing Research, 26 (November), 379-390.
- Keller, Kevin Lane (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (January), 1-22.
- Keller, Kevin Lane (2003), Strategic Brand Management, Upper Saddle River, NJ: Prentice Hall.
- Krishnamurthi, Lakshman, and S.P. Raj (1991), "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Sensitivity," Marketing Science, 10 (Spring), 172-183.
- Krishnamurthi, Lakshman, S.P. Raj, and K. Sivakumar (1995), "Unique Interbrand Effects of Price on Brand Choice," Journal of Business Research, 34 (September), 47-56.
- Lemon, Katherine N., and Stephen M. Nowlis (2002), "Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers," Journal of Marketing Research, 39 (May), 171-185.
- Malaviya, Prashant, Jolita Kisielus, and Brian Sternthal (1996), "Effect of Type of Elaboration on Advertisement Processing and Judgment," Journal of Marketing Research, 33 (November), 410-421.
- Nedungadi, Prakash (1990), "Recall and Consumer Consideration Sets: Influencing Choice Without Altering Brand Evaluations," Journal of Consumer Research, 17 (December), 263-276.
- Sethuraman, Raj (1995), "A Meta-Analysis of National Brand and Store Brand Cross-Promotional Price Elasticities," Marketing Letters, 6 (4), 275-286.
- Sethuraman, Raj (1996), "A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands," Journal of Marketing Research, 33 (November), 399-409.
- Sethuraman, Raj (2003), "Profitable Private Label Marketing Strategies: Insights from Past Research and an Agenda for Future Research," Working Paper, Cox School of Business, Southern Methodist University, Dallas, TX.
- Sethuraman, Raj, and V. Srinivasan (2002), "The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects," Journal of Marketing Research, 39 (August), 379-386.
- Sethuraman, Raj, V. Srinivasan, and Doyle Kim (1999), "Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations," Marketing Science, 18 (1), 23-41.
- Sivakumar, K. (2000), "Price-Tier Competition: An Integrative Review," Pricing Strategy and Practice, 9 (5), 276-290.
- Sivakumar, K. (2007), "Asymmetric Quality-Tier Competition: An Alternative Explanation," Journal of Product and Brand Management, 16 (6), 415-425.
- Sivakumar, K., and S.P. Raj (1997), "Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice," Journal of Marketing, 61 (July), 71-84.
- Suárez, Mónica Gómez (2005), "Shelf Space Assigned to Store and National Brands: A Neural Networks Analysis," International Journal of Retail and Distribution Management, 33 (11), 858-878.
- Train, Kenneth E., Moshe Ben-Akiva, and Terry Atherton (1989), "Consumption Pattern and Self-Selecting Tariffs," Review of Economics and Statistics, 72 (February), 62-73.
- Tversky, Amos (1972), "Choice by Elimination," Journal of Mathematical Psychology, 9 (4), 341-367.
- Tversky, Amos, and Shmuel Sattath (1979), "Preference Trees," Psychological Review, 86 (6), 542-573.
- Willke, Joseph (1993), "What New-Product Market Should Know About Related Recall," Journal of Advertising Research, 33 (March-April), RC7-12.