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Original Article

Leveraging the Virtuous Circle of Brand and the Extended Self

References

  • Bowlby, John (1977), "The Making and Breaking of Affectionate Bonds I. Aetiology and Psychopathology in the Light of Attachment Theory; An Expanded Version of the Fiftieth Maudsley Lecture, Delivered Before the Royal College of Psychiatrists, 19 November 1976," British Journal of Psychiatry, 130, 201-210.
  • Hall, Chris, and Sapient Nitro (2013), "Storyscaping: How Engaging Stories Are Breaking Through Connection Clutter," UNC Chapel Hill Speaker Series, March 4.
  • Thomson, Matthew, Deborah J. MacInnis, and C. Whan Park (2005), "The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands," Journal of Consumer Psychology, 15 (1), 77-91.

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