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Journal of Personal Selling & Sales Management Volume 32, 2012 - Issue 2
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Original Articles

Announcing A Special Section On Sales Research Methodology

Nick Lee
&
Mike Ahearne
Pages 169-170 | Published online: 23 Sep 2013

References

  • Churchill, Gilbert A., Jr. (1979), “A Paradigm for Developing Better Measures of Marketing Constructs,” Journal of Marketing Research, 16 (1), 64–73.
  • Churchill, Gilbert A., Jr. (1992), “Better Measurement Practices Are Critical to Better Understanding of Sales Management Issues,” Journal of Personal Selling & Sales Management, 12 (2), 73–80.
  • Comer, James M. (1994), “Scaling and Sales Measurement Section: A Time For Change,” Journal of Personal Selling & Sales Management, 14 (4), 77–78.

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