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Medical Teacher Volume 19, 1997 - Issue 4

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Original Article

‘Selling’ educational events to healthcare professionals: Twelve tips on the function and design of trigger leaflets

E. A. Hesketh Postgraduate Medical Office, Ninewells Hospital & Medical School, Dundee, DD1 9SY, Scotland, UKCorrespondence[email protected]

J. M. Laidlaw Postgraduate Medical Office, Ninewells Hospital & Medical School, Dundee, DD1 9SY, Scotland, UK

Pages 250-256 | Published online: 03 Jul 2009

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https://doi.org/10.3109/01421599709034201

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Gagne R. M., Briggs L. J. principles of Instructional Design, 2nd edn. Rinehart & Winston, New York, Holt 1979
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Kenny D. Analysis of the bureaucratic unsolicited mountainous paper heap (BUMPH) that general practitioners received in 1994. British Medical Journal 1995; 311: 1705–1706
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Rogers E. M. Diffusion of Innovations, 3rd edn. Free Press, New York 1983
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