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Medical Informatics Volume 7, 1982 - Issue 3

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Original Article

The developing role of nurses in marketing of health care

Jane Forrest McCarron The Henrotin Health and Fitness Testing Centre, 920 North Clark Street, Chicago, Illinois, 60610, USA

Rebecca Kruse The Henrotin Health and Fitness Testing Centre, 920 North Clark Street, Chicago, Illinois, 60610, USA

Angelo P. Creticos The Henrotin Health and Fitness Testing Centre, 920 North Clark Street, Chicago, Illinois, 60610, USA

Pages 213-219 | Received 01 Jun 1982, Published online: 12 Jul 2009

Cite this article
https://doi.org/10.3109/14639238209010719

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Health Care Marketing: Issues and Trends in Consumerism in Health Care Delivery, P. D. Cooper. Aspen Publications, Germantown, PA 1979
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Kotler P. Marketing Management. Prentice Hall, Englewood Cliffs, NJ 1980
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Henrotin Hospital. Community, Patient, and Business Community Studies. Henrotin Hospital, Chicago 1980
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American Heart Association. Cardiovascular Research Report, No. 9. AMA, Washington, DC 1981
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