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Original Article

POSTER PAPERS

Consumer Satisfaction with Over-the-counter Products in Pharmacy and Non-Pharmacy Students

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Pages 69-76 | Published online: 04 Dec 2011

REFERENCES

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  • Bearden, William 0., Jessie E. Teel, and Melissa Crockett. "A Path Model of Consumer Complaint Behavior," Marketing in the 80's, 1980 Educators' Conference Proceedings: 101–104. Chicago: American Marketing Association, 1980.
  • Heller, Harry, Research Corporation. Health Care Practices and Perceptions: A Consumer Survey of Self Medication. Washington, D.C.: The Proprietary Association, 1984.
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  • Trawick, I. Fred, and John E. Swan. "The Nature of Complaint Behavior in the Industrial Market." Southern Marketing Association (1979): 249–251.

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