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Journal of Pharmaceutical Marketing & Management Volume 1, 1986 - Issue 1
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Original Article

Physician Perceptions of Prescription Drug Information

Kenneth R. Evans Assistant Professor of Marketing, Arizona State University, Tempe, AZ
,
Richard F. Beltramini Associate Professor of Marketing and Advertising, Arizona State University, Tempe, AZ
&
Haworth Continuing Features Submission Assistant Professor of Marketing, Arizona State University, Tempe, AZ
Pages 77-85 | Published online: 04 Dec 2011

REFERENCES

  • Bauer RA, Wortzel LH; Doctor's choice: The physician and his sources of information about drugs. Journal of Marketing Research 3:40–47, 1966.
  • Chien RI: Issues in Pharmaceutical Economics. Lexington, MA, Lexington Press, 1979.
  • Coleman 1, Katz E, Menzel H: The diffusion of an innovation among physicians. Sociometry 20:253–270, 1957.
  • Egan JW, Higinbotham HN, Weston JF: Economics of the Pharmaceutical Industry. New York, NY, Praeger Publishers, 1982.
  • Hadsall RS, Freeman RA, Norwood (Ill: Factors related to the prescribing of selected psychotropic drugs by primary care physicians. Social Science and Medicine 16:1747–1756, 1982.
  • Hemminki E: Review of literature on the factors of affecting drug prescribing. Social Science and Medicine 9:111–116, 1975.
  • Hess SW: Communicating with physicians. Journal of Advertising Research 14:13–18, 1974.
  • S. Rabin DL: Use of medicines: A review of prescribing and nonprescribing medicine use. Medical Care Review 29:668–699, 1972.
  • Stolley PD, Becker MI-1, Lasagna L, McEvilla JD, Sloane LM: The relationship between physician characteristics and prescribing appropriateness. Medical Care 10:17–28, 1972.
  • Walton H: Ad recognition and prescribing by physicians. Journal of Advertising Research 20:39–48, 1980.

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