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Journal of Pharmaceutical Marketing & Management Volume 1, 1986 - Issue 2

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Original Article

A Study of Expert Endorsement of OTC Pharmaceutical Products

Caroline LaTour Director of Pharmacy, Norfolk(Va) Public Health Department

Mickey Smith Professor, Health Care Administration, University of Mississippi

Pages 117-128 | Published online: 04 Dec 2011

Cite this article
https://doi.org/10.3109/J058v01n02_17

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REFERENCES

Friedman, Hershey H. and Linda Friedman. "Endorser Effectiveness by Product Type, Journal of Advertising Research, 19 (5):63–71 (October, 1979).
Google Scholar
"Open-Call Survey Finds Mixed Results for OTC Ibuprofen," American Druggist, 192–24, 86–126 (September. 1985).
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Bush. Paul and David T. Wilson, "An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad." Contemporary Perspectives in Consumer Research, (Boston: Kent Publishing Co., 1981) p. 419.
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