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Original Article

Implications of Trademark Names in the Marketing of Pharmaceuticals

&
Pages 137-147 | Published online: 04 Dec 2011

REFERENCES

  • McClure, D. M.. "Trademarks and unfair competition: A critical history of legal thought," The Trademark Reporter. 69 TMR 305. 310 (1979).
  • Diamond, S. A., "The historical development of trademarks," The Trademark Reporter, 65 TMR 265, 267 (1975).
  • Supra, note 1 at 311–314.
  • See M',4ndrew v. Basset, 46 Eng. Rep. 965 (Ch. 1964).
  • Treece, J. M. and Stephenson. D., "Another look at descriptive and generic terms in American trademark law," The Trademark Reporter, 66 TMR 452 (1976).
  • Lunsford, J. R., "Consumers and trademarks: The function of trademarks in the marketplace," The Trademark Reporter, 64 TMR 75, 76–78 (1974).
  • Act of July 5, 1946 (Lanham Act), 15 U.S.C. 1051–1127 (1976).
  • Id., Sec. 45(15 U.S.C. 1127).
  • McCarthy, J. T., Trademarks and Unfair Competition, (New York: Lawyers Co-operative Publishing Company, 1st ed. 1973). Sec. 3:3 at Ill.
  • 15 U.S.C. 1051 (1976).
  • Id.
  • In re Swift & Co., 223 F.2d 950 (CCPA 1955).
  • Supra. note 5 at 470.
  • 15 U.S.C. 1064, 1119 (1976).
  • In re Hollaender Mfg. Co., 511 F.24 1186 (CCPA 1975).
  • In re G. D. Searle & Co., 360 F.2d 650 (CCPA 1966).
  • 15 U.S.C. 1063–1064 (1976).
  • 15 U.S.C. 1114-1117(1976).
  • See Supra, note 9, Sec. 23:1–26.
  • Id. at Sec. 24:1–16.
  • 15 U.S.C. 1052(d), 1114(1)(a), (b) see Safeway $tores, Inc. v. Safeway Properties. Inc., 307 F.2.4 495 (CA2 1962).
  • Supra, note 9, Sec. 11:1-2, 11: 24.
  • Tisch Hotels, Inc. v. Americartna Inn, Inc., 350 F.2d 609 (CA7 1965).
  • Id., see also Blatow, Inc. v. Blazow Mobile Homes Corp., 416 F.26 598 (CA7 1969).
  • Supra, note 9 at Sec. 11:5.
  • Id. at Sec. 15: 1–9.
  • Funk & Wagnalls Standard Desk Dictionary, 5th ed., (New York: Lippincou & Crowell, 1980), p. 352.
  • See Clinton Detergent Co. v. Proctor & Gamble Co., 302 F.2d 745 (CCPA 1962).
  • 15 U.S.C. 1052(0. see also Armstrong Pain: & Varnish Works v. No-Enamel Corp., 305 U.S. 315 (1938).
  • Supra, note 9 at Sec. 12:1, see also Goodyear's India Rubber Glove Mfg. Co. v. Goodyear Rubber Co., 128 U.S. 598 (1988).
  • Id. at Sec. 12:15, see also Kellogg Co. v. National Biscuit Co., 365 U.S. 111 (1938).
  • 15 U.S.C. 1127 (1976).
  • See King-Seeley Thermos Co. v. Aladdin Industries, Inc., 321 F.2d 577 (CA2 1963).
  • Bayer Co. v. United Drug Co., 272 F. 505 (DC NY 1921).
  • 15 U.S.C. 1052(e) (1976).
  • 15 U.S.C. 1064(c) (1976).
  • See Anti-Monopoly, Inc. v. General Mills Fun Group. Inc., 684 F.2d 1316 (CA9 1982), cert. denied, 459 U.S. 1227 (1983).
  • Supra, note 9 Sec. 12:2, see also Fearhercombs. Inc. v. Solo Products Corp.. 306 F.2d 251 (CA2 1962).
  • Supra, note 33 at 577, see also Kunin, L., "The structure and uses of survey evidence in trademark cases," The Trademark Reporter, 67 TMR 97 (1977).
  • Osoba, W. F., "The legislative response to anti-monopoly: A missed opportunity to clarify the genericness doctrine," University of Illinois Law Review, Vol. 1985, No. (1985). p. 202–203.
  • Supra, note 37.
  • Id. at 1324-26.
  • Id., 459 U.S. 1227 (1983).
  • Supra, note 40 at 199.
  • In re DC Comics, Inc., 689 F.2d 1042, 1053–54 (CCPA 1982).
  • S. 1990, 98th Cong., 1st Sess. (1983); H.R. 4460, 98th Cong. 1st Sess (1983).
  • Pub. L. No. 98–620, 98 Slat. 3335 (1984).
  • 15 U.S.C. 1064 (1984).
  • Id.
  • 15 U.S.C. 1065 (1985).
  • Kuzow, M. F., "The FTC and the generic doctrine: A new Rx for pharmaceutical trademarks," Tulsa Law Journal, Vol. 15:327 (1979), p. 344, see Supra, note 9, Sec. 12:2, see also note 34.
  • Supra, note 9, Sec. 12:2(b), see also Chas. Pfizer & Co. v. Generic Formulae, Inc., 275 F. Supp. 421 (DC NY 1967).
  • Ross-Whitney Corp. v. Smith, Kline & French Laboratories, 207 F.2d 190 (CA9 1953).
  • "R-OTC : A symposium," condensation of papers and discussions, The Pro-prietary Association, Washington, D.C., November 1, 1982.
  • Supra, note 52, 53.
  • Supra, note 34. See also Nissen Trampoline Co. v. American Trampoline Co., 193 F. Supp. 745 (1961); Q-Tips v. Johnson & Johnson, 108 F. Supp. 845 (1952).
  • Supra, note 33, 34.
  • Supra, note 34 at 514.
  • Id. at 510.
  • DuPont Cellophane Co. v. Waxed Products, 85 F.2d 75 (CA2 1936) (cellophane), Houghton Elevator Co. v. Seeberger, 85 U.S. Pat. Quart. 80 (CCPA 1950) (escalator), see also note 33, (thermos).
  • Lunsford, J. R., "Prestige, practice and protection," Georgia Law Review, Vol. 4, (1970), p. 322, 338.
  • Supra. note 31.
  • Diamond, S. A., "How to use a trademark properly," U.S.T.A. Executive Newslet-ter, No. 9, (1971).
  • 15 U.S.C. 1111 (1984), Sec. 29, "Notice of registration."

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