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Journal of Pharmaceutical Marketing & Management Volume 6, 1992 - Issue 3
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Original Article

The Public's Image of Pharmacists Compared to Other Professionals

Lesa W. Lawrence Assistant State Director, Louisiana Small Bussiness Development Center, Monroe, LA, 71209
,
Robert E. Stevens Professor of Marketing, College of Business Administralion, Northeast Louisiana University, Monroe, LA, 71201
&
Sujit Das Assistant Professor , Pharmacy Administration, College of Pharmacy, Northeast Louisiana University
Pages 51-58 | Published online: 04 Dec 2011

REFERENCES

  • Burgoyne JJ, Lasky E, Wagenknecht LD. Improving pharmacy's image. Am Druggist 1989;200(Oct):26.
  • Davis LG, Gagnon JP, Bryan CK. Pharmacist-patient communication: its effect on pharmacy's image. Am J Pharm 1976;148(6):168–79.
  • Barwani S. Panton R, Morley A. Survey of public opinion about the com-munity pharmacist as a source of health advice. Pharm J 1987;239(Oct 10 Supp):R15.
  • Rubin I. Pharmacists tank no. 1 in honest and ethical standards in the latest SRI Gallup Poll of the public. Pharm Times 1987;53(Dec):28–9.
  • Epstein D. Physicians see pharmacist as pill dispenser. Drug Top 1989;133(Sept 4):14–5.
  • Hodge RW, Siegel PM, Rossi P. Study of occupational prestige. Chicago, IL: National Opinion Research Center, 1964.

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